Craft’s New Brand Film with Tim Tollefson Reminds Us: Running Is in Our DNA
Craft's new brand film reminds us that we’re all meant to run by transforming ultra runner Tim Tollefson into a caveman.
Categories: craft
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Craft Extends Partnership with the Norwegian Ski Federation Cross-Country Team Until 2030
The Norwegian cross-country ski team will continue to compete and train in apparel from Craft until 2030.
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Ultra-star Mimmi Kotka joins Craft Elite Run Team
Sportswear brand Craft's strong Elite Run Team just keeps getting stronger. The latest addition to the powerful team is none other than ultra-trail and skyrunning athlete Mimmi Kotka. The collaboration between Craft and Mimmi Kotka starts January 1, 2023.
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This 240-page long Ultimate Guide to Running only contains two phrases
Running footwear and apparel company Craft releases an Ultimate Guide to Running. The book is a 240-page long coffee table book with a preface by legendary long-distance runner Tommy “Rivs” Puzey. Although beautiful to look at with a high-end design, the book only contains two phrases: Left foot. Right foot.
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Craft adds three world-class runners to its Elite Run Team
Craft Elite Run Team is a world-class outfit that competes all over the globe in various long-distance events, focusing primarily on trail races. For the 2022 season, the team has added the three topflight runners Tim Freriks, Ida Nilsson and Aroa Sio to its powerful roster.
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Craft launches lightweight, powerful headlamp
– in collaboration with fashion-tech brand Bookman Sportswear brand Craft expands its high-performance product range with an all-new headlamp, especially designed for runners. A result of a close collaboration with fashion-tech brand Bookman, the new headlamp is lightweight yet powerful and comes with a minimalistic, small-sized design for simplicity and minimum bouncing.
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Until the U.S. Has Universal Health Care, Craft Offers Universal Health Wear
The United States is the richest nation in the world, yet it remains one of the few developed nations without universal health care. That reality seemed odd to Swedish sportswear brand Craft, resulting in a new campaign, “Universal Health Wear.”
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Lee Grantham joins Craft Elite Run Team
Sportswear brand Craft continues to make headway in the world of long-distance running, adding world-renowned ultra runner Lee Grantham to its powerful Elite Run Team. An extraordinary endurance athlete with an affection for the hills and mountains, Lee will partake in Craft’s development of innovative high-end running shoes and clothes.
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Craft will be the new clothing supplier to the Swedish Handball National Team
Sportswear brand Craft will be the new clothing supplier to the Swedish Handball National Team. The 4-year collaboration, which includes the men’s, women’s and youth teams, begins July 1, 2019.
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Craft and Team Sunweb engage in long-term apparel partnership
From the start of the 2019 season, Team Sunweb and Craft Sportswear will enter a long-term apparel partnership. This partnership includes race clothing, casual clothing and formal clothing for all riders and staff, including the WorldTour Men, Women and Development program, and will run for at least 4 years.
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Craft Sportswear new apparel partner of KAA Gent
KAA Gent will play in Craft Sportswear apparel as of the season 2018-2019. The football club and the sportswear brand have reached an agreement on a partnership that lasts until at least 2021. Craft Sportswear will be the official apparel supplier for all KAA Gent’s representative teams.
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CRAFT FACTORY
CRAFT FACTORY IS AN INNOVATIVE DESIGN-ONLINE TOOL AND THE LATEST STEP IN THE SWEDISH SPORTS BRAND’S DIGITAL VENTURE. IN THIS CREATIVE SPACE TEAMMATES, FRIENDS AND COLLEAGUES CAN SHARPEN THEIR IDENTITY AND BOOST TEAM SPIRIT DESIGNING THEIR VERY OWN, UNIQUE AND COLORFUL APPAREL.
