Craft’s New Brand Film with Tim Tollefson Reminds Us: Running Is in Our DNA
Craft's new brand film reminds us that we’re all meant to run by transforming ultra runner Tim Tollefson into a caveman.
Categories: sportswear
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The "un-signable" Arlen Glick joins Craft Elite Run Team
Ultra-marathon runner Arlen Glick has piled up big victories in the 100-mile category during the last years. Yet he has remained a free agent -- until now. Swedish sportswear brand Craft is extremely proud to present Arlen as the latest member to its ultra-powerful Elite Run Team.
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Ultra-star Mimmi Kotka joins Craft Elite Run Team
Sportswear brand Craft's strong Elite Run Team just keeps getting stronger. The latest addition to the powerful team is none other than ultra-trail and skyrunning athlete Mimmi Kotka. The collaboration between Craft and Mimmi Kotka starts January 1, 2023.
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Craft launches lightweight, powerful headlamp
– in collaboration with fashion-tech brand Bookman Sportswear brand Craft expands its high-performance product range with an all-new headlamp, especially designed for runners. A result of a close collaboration with fashion-tech brand Bookman, the new headlamp is lightweight yet powerful and comes with a minimalistic, small-sized design for simplicity and minimum bouncing.
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Craft launches CTM Ultra Carbon Race Rebel – superlight road racer for record-breaking marathons
The fruitful collaboration between Swedish sportswear brand Craft and endurance athlete Tommy Rivs has resulted in yet another groundbreaking running shoe – the CTM Ultra Carbon Race Rebel. Weighing a mere 200 grams, the superlight road racer is designed for record-breaking marathon performances at the highest level of running.
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Lee Grantham joins Craft Elite Run Team
Sportswear brand Craft continues to make headway in the world of long-distance running, adding world-renowned ultra runner Lee Grantham to its powerful Elite Run Team. An extraordinary endurance athlete with an affection for the hills and mountains, Lee will partake in Craft’s development of innovative high-end running shoes and clothes.
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Let the run ease your mind
Do you run to reach a higher place where feeling good easily trumps breaking new personal records? The new Mind concept from Craft Sportswear, which combines contemporary design with great functionality, may be exactly what your are looking for.
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Get in touch with your seamless side
If you like doing yoga or working out at the gym, you know that comfort and performance go hand in hand. Designed to boost your pre-season workout regimen, Seamless Touch from Craft Sportswear turns your hard training into a soft and unusually comfortable experience.
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High-visibility running garments just got a serious design upgrade!
Running in the dark hours has always come with a challenge. How to run and be visible and still feel and look like a smooth athlete? Solving this age-old equation, Brilliant Windbreaker offers great visibility as well as a design that dazzles in the limelight.
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Craft launches new dynamic website worldwide
Functional sportswear brand Craft revamps its online presence by launching craftsportswear.com – a dynamic, user-friendly brand site designed to deepen Craft’s relationship with sport-loving consumers across the globe.
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Craft is the new Offical partner/clothing supplier to the Swedish Athletics national team
Functional sportswear brand Craft is the new Offical partner/clothing supplier to the Swedish Athletics national team. The team will wear the new collection for the first time at the World Championships in Beijing in August. The 5-year collaboration between Swedish Athletics and Craft extends through 2019.
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Craft launches new dynamic website featuring online shopping
Functional sportswear brand Craft revamps its online presence launching craftsportswear.com – a dynamic, user-friendly brand site with e-commerce capacity. The new site is a content-meets-commerce destination that will make Craft’s wide range of sportswear available to sport-loving consumers across the globe.
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CRAFT SHIELD JERSEY: ISPO AWARD WINNER!
Craft’s revolutionary bike item Shield Jersey has been chosen ISPO AWARD Winner 2015. The highly innovative garment, which enables serious cyclists to ride smoothly in rainy conditions and still stay dry, came out a winner in the category Products - Performance - Mid Layer.
