Latest news

  • Haglöfs’ trekking boot range unites Swedish craftsmanship with modern performance features

    Designed to tackle Sweden’s challenging terrain, Haglöfs' boot collection is prepared for multi-season trekking adventures, featuring advanced components from leading innovation partners for superior waterproofing, stability, and traction.
    This season, Haglöfs is bridging the gap between professional and everyday trekkers with a multi-season trekking boot collection designed to navigate diverse

  • Haglöfs launches new core range of outdoor pants

    Crafted for ultimate durability and comfort, Haglöfs' new pants range is equipped for everything from day hikes to long-distance treks.
    Haglöfs' new range of pants provides a solution for every trail challenge, featuring five fundamental styles designed for a lifetime of adventures. Each model is made with durable materials and comfort-optimizing construction techniques and comes equipped with

  • Haglöfs Partners with SAT to Reach Adventure-Seekers in Poland

    The Swedish outdoor brand Haglöfs has marked another significant step in its global expansion by signing a new distribution agreement with SAT, the leading sports and branded apparel distributor in Poland. This partnership aims to make Haglöfs' high-quality outdoor gear more accessible to Poland's growing community of outdoor enthusiasts.

  • Changes to the Board of Directors at Haglöfs AB

    Haglöfs AB announces adjustments to its Board of Directors. Stefan Ytterborn has stepped down from his role as a board member, and Mike Owilli has been appointed to join the board.
    Mike Owilli is an experienced entrepreneur and business leader with extensive expertise in brand strategy, digital transformation, and consumer engagement. With a background in senior roles primarily within media an

  • Haglöfs Restored restocked with new (old) products

    Swedish outdoor brand Haglöfs has restocked and re-opened Haglöfs Restored—their initiative to give high-performance gear a second life, with an exciting selection of new (old) products.
    Haglöfs Restored is a collection of second-hand performance gear that’s just as functional and good-looking as the brand’s regular collection, with the added benefit of extending the lifespan of premium materia

  • Haglöfs partners with Sport Alliance International to expand its presence in Italy and the Alpine region

    Haglöfs, the Swedish outdoor brand, has partnered with Sport Alliance International S.p.A., a leading distributor in the Italian market, to strengthen its distribution network in Italy and the Alpine region. This collaboration aims to make Haglöfs’ outdoor gear more accessible while supporting its growth ambitions in the region, and will officially launch with the Fall/Winter 2025 collection.
    H

  • Haglöfs announces Paulina Arnberg as new Head of Direct-to-Consumer

    Haglöfs is pleased to announce that Paulina Arnberg will join the company as Head of Direct-to-Consumer (DTC), effective January 20, 2025.
    Paulina brings extensive experience within the retail sector, with a particular focus on e-commerce, including roles spanning assortment planning, controlling, tech, and digital marketing, alongside her experience in in-store operations. She spent the past 1

Social media

Chasing winter with @tom_olivers: Jægervasstinden, 1,547 m On to the Northern Lyngen Alps— Tom-Oliver and his crew set their sights on Jægervasstinden Mountain, making plans to ski its north face under the glow of the midnight sun. “We spent the day in hammocks, then started skinning around 8 PM. At 1 AM, we reached the summit. No wind, clear skies. Adam belayed me to the drop-in. I won rock-paper-scissors and got to go first. The snow was unreal. Steep, exposed, powdery – a dream run beneath the midnight sun, in late May. The glacier below still held soft snow, and we skated back to the car on re-frozen slush. We returned at 4 AM, cracked the last après-ski beer of the season, and smiled. A better end to winter? Impossible. We stretched the season by a month – and saved the best for last. But… is it really over?” #haglöfs #outsidersbynature "#skiing

Chasing winter with @tom_olivers: Jægervasstinden, 1,547 m On to the Northern Lyngen Alps— Tom-Oliver and his crew set their sights on Jægervasstinden Mountain, making plans to ski its north face under the glow of the midnight sun. “We spent the day in hammocks, then started skinning around 8 PM. At 1 AM, we reached the summit. No wind, clear skies. Adam belayed me to the drop-in. I won rock-paper-scissors and got to go first. The snow was unreal. Steep, exposed, powdery – a dream run beneath the midnight sun, in late May. The glacier below still held soft snow, and we skated back to the car on re-frozen slush. We returned at 4 AM, cracked the last après-ski beer of the season, and smiled. A better end to winter? Impossible. We stretched the season by a month – and saved the best for last. But… is it really over?” #haglöfs #outsidersbynature "#skiing

haglofs
Congratulations to our ambassador @francois_montuori ! He’s back from a triumphant weekend at the Wanderbird Trophy hike-and-fly competition held in Kitzbühel, Austria. Participants complete one route per day, either on foot or in the air using their paragliding gear, which they must carry with them at all times. Here is his recap. DAY 1 - Fast climbs & tight transitions “The first day the weather was very cloudy and performing well in the task meant being able to climb fast and make efficient transitions before and after the flights. Despite being affected by a cold, I was able to take the win after suffering a lot on the first climb.” DAY 2 - All about strategy & air time “The 55-kilometer route could be mostly completed in the air after taking off from the first turn-point in Hahnenkamm, the mythic mountain known for the Kitzbühel ski descent. Thanks to the thermals—these hot currents we circle to gain some altitude—after leading a good part of the route, I eventually came third in the second stage, 20 seconds behind the champion Helmut Eichholzer, winner of the day and the world's former number one ranking pilot. “Overall, I kept my first place and I am super happy to win my first competition of the 2025 season.” Gear for the adventure L.I.M SHIELD HOOD L.I.M SHIELD L.I.M DOWN JACKET L.I.M RIDGE TEE L.I.M TEMPO TRAIL SHORTS L.I.M TEMPO TRAIL LOW L.I.M INTENSE TRAIL LOW 📷: @maximiliangierl @skytribe #haglöfs #hikeandfly #outsidersbynature #austria

Congratulations to our ambassador @francois_montuori ! He’s back from a triumphant weekend at the Wanderbird Trophy hike-and-fly competition held in Kitzbühel, Austria. Participants complete one route per day, either on foot or in the air using their paragliding gear, which they must carry with them at all times. Here is his recap. DAY 1 - Fast climbs & tight transitions “The first day the weather was very cloudy and performing well in the task meant being able to climb fast and make efficient transitions before and after the flights. Despite being affected by a cold, I was able to take the win after suffering a lot on the first climb.” DAY 2 - All about strategy & air time “The 55-kilometer route could be mostly completed in the air after taking off from the first turn-point in Hahnenkamm, the mythic mountain known for the Kitzbühel ski descent. Thanks to the thermals—these hot currents we circle to gain some altitude—after leading a good part of the route, I eventually came third in the second stage, 20 seconds behind the champion Helmut Eichholzer, winner of the day and the world's former number one ranking pilot. “Overall, I kept my first place and I am super happy to win my first competition of the 2025 season.” Gear for the adventure L.I.M SHIELD HOOD L.I.M SHIELD L.I.M DOWN JACKET L.I.M RIDGE TEE L.I.M TEMPO TRAIL SHORTS L.I.M TEMPO TRAIL LOW L.I.M INTENSE TRAIL LOW 📷: @maximiliangierl @skytribe #haglöfs #hikeandfly #outsidersbynature #austria

haglofs
For us, Midsummer is about coming together to celebrate the longest day of the year and a limitless new season of adventure. Here, our ambassador @hennapalosaari shares how she makes the most of it. - Hey Henna, how do you celebrate Midsummer? “I think Midsummer is a great excuse to head outside. I usually like to celebrate by spending as much time outdoors as possible—either going on a biking or hiking adventure or relaxing at a summer cabin.” - What do longer days do for the outdoor experience? “Longer days completely change the experience. It’s more carefree when you don’t have to worry about it getting dark—you can plan long days and move entirely at your own pace.” - How do the long days of sunlight make you feel? “I love it. I feel full of energy, and the best part is that there's time for mini-adventures even after a workday. Being able to do something fun and active in the evening gives me even more energy.” #haglöfs #outsidersbynature

For us, Midsummer is about coming together to celebrate the longest day of the year and a limitless new season of adventure. Here, our ambassador @hennapalosaari shares how she makes the most of it. - Hey Henna, how do you celebrate Midsummer? “I think Midsummer is a great excuse to head outside. I usually like to celebrate by spending as much time outdoors as possible—either going on a biking or hiking adventure or relaxing at a summer cabin.” - What do longer days do for the outdoor experience? “Longer days completely change the experience. It’s more carefree when you don’t have to worry about it getting dark—you can plan long days and move entirely at your own pace.” - How do the long days of sunlight make you feel? “I love it. I feel full of energy, and the best part is that there's time for mini-adventures even after a workday. Being able to do something fun and active in the evening gives me even more energy.” #haglöfs #outsidersbynature

haglofs
The softest and stretchiest pants in our range, the FRONT FLEX PANT balances exceptional comfort with water and dirt-repelling action while supplying practical storage options for small gear— an effortless choice for day hikes and everyday adventures. - Stretchy & durable - Velcro-adjustable waist with belt loops - Two hand pockets - 1 zippered thigh pocket & 1 zippered front leg pocket - Draw-cord adjustable leg-ends - Gear attachment loop on the backside #haglöfs #outsidersbynature

The softest and stretchiest pants in our range, the FRONT FLEX PANT balances exceptional comfort with water and dirt-repelling action while supplying practical storage options for small gear— an effortless choice for day hikes and everyday adventures. - Stretchy & durable - Velcro-adjustable waist with belt loops - Two hand pockets - 1 zippered thigh pocket & 1 zippered front leg pocket - Draw-cord adjustable leg-ends - Gear attachment loop on the backside #haglöfs #outsidersbynature

haglofs
Chasing winter with @tom_olivers: Jiehkkevarri Mountain, 1,800 m Venturing into the Lyngen Alps, @tom_olivers and his crew started walking at sea level, navigating over rocks for seven kilometers before they could finally put on skis. Luckily, the snow they found up there was plentiful. They crossed a glacier, climbed over a bergschrund, and practically swam up a snow-filled couloir. “The journey was long and heavy, and with way more snow than expected – but eventually, we stood on top. In front of us: 1,000 vertical meters at 45°. The fog rolled in, but we followed the ridge and got some of the deepest turns of the entire season. Ten hours later, we were back. Dehydrated, starving – but stoked. We made food in the car and crashed by a sandy beach surrounded by towering peaks.” #haglöfs #outsidersbynature #skiing #Lyngen

Chasing winter with @tom_olivers: Jiehkkevarri Mountain, 1,800 m Venturing into the Lyngen Alps, @tom_olivers and his crew started walking at sea level, navigating over rocks for seven kilometers before they could finally put on skis. Luckily, the snow they found up there was plentiful. They crossed a glacier, climbed over a bergschrund, and practically swam up a snow-filled couloir. “The journey was long and heavy, and with way more snow than expected – but eventually, we stood on top. In front of us: 1,000 vertical meters at 45°. The fog rolled in, but we followed the ridge and got some of the deepest turns of the entire season. Ten hours later, we were back. Dehydrated, starving – but stoked. We made food in the car and crashed by a sandy beach surrounded by towering peaks.” #haglöfs #outsidersbynature #skiing #Lyngen

haglofs
“Why stop when it’s just getting good?” In early May, when most people were packing away their skis, @tom_olivers and his friends did just the opposite. They loaded the car with their ski equipment and a rooftop tent and headed north, embarking on a journey they would come to call “Project Chasing Winter”— a headstrong mission to chase snow and stretch the winter as long as possible. FIRST STOP: RIKSGRÄNSEN “Sunshine, deep snow, and snowboarders everywhere. We timed it perfectly with the Banked Slalom weekend. The parking lot turned into a festival campsite – music blasting from car speakers, a mix of slush, cold snow, and full-on spring stoke. We stayed in the rooftop tent, skied all day, and hung out under the midnight light all evening.” #haglöfs #outsidersbynature #skiing #Sweden 🙏📸@emrikjanssonphotography

“Why stop when it’s just getting good?” In early May, when most people were packing away their skis, @tom_olivers and his friends did just the opposite. They loaded the car with their ski equipment and a rooftop tent and headed north, embarking on a journey they would come to call “Project Chasing Winter”— a headstrong mission to chase snow and stretch the winter as long as possible. FIRST STOP: RIKSGRÄNSEN “Sunshine, deep snow, and snowboarders everywhere. We timed it perfectly with the Banked Slalom weekend. The parking lot turned into a festival campsite – music blasting from car speakers, a mix of slush, cold snow, and full-on spring stoke. We stayed in the rooftop tent, skied all day, and hung out under the midnight light all evening.” #haglöfs #outsidersbynature #skiing #Sweden 🙏📸@emrikjanssonphotography

haglofs
When you finally live the adventure you’ve been dreaming about. For @manuelstreule , that dream was the “Alpstein Marathon”—the longest climbing line in the Alpstein mountain range. Graded 6b+, the route packs 650 meters of elevation gain into 21 strenuous pitches and demands a mix of climbing methods to successfully navigate the diverse surface of water-eroded limestone rock. Last weekend, Manuel finally made it there with great determination and his paraglider in tow—enabling him to experience the majestical site to the fullest: climbing up and then gliding down towards Lake Fälensee. Gear for the adventure L.I.M TECH TEE L.I.M MID FAST HOOD II L.I.M ALPHA VEST L.I.M AIRAK GTX JACKET #haglöfs #outsidersbynature #climbing #climbandfly

When you finally live the adventure you’ve been dreaming about. For @manuelstreule , that dream was the “Alpstein Marathon”—the longest climbing line in the Alpstein mountain range. Graded 6b+, the route packs 650 meters of elevation gain into 21 strenuous pitches and demands a mix of climbing methods to successfully navigate the diverse surface of water-eroded limestone rock. Last weekend, Manuel finally made it there with great determination and his paraglider in tow—enabling him to experience the majestical site to the fullest: climbing up and then gliding down towards Lake Fälensee. Gear for the adventure L.I.M TECH TEE L.I.M MID FAST HOOD II L.I.M ALPHA VEST L.I.M AIRAK GTX JACKET #haglöfs #outsidersbynature #climbing #climbandfly

haglofs
The most hard-wearing pants in our range, the MAGMA RUGGED PANT comes equipped for tough conditions and far-reaching journeys with a combination of three strategically placed fabrics and zippered ventilation. - Very durable - Zippered mesh ventilation - Velcro-adjustable waist with belt loops - 2 hand pockets & 2 zippered thigh pockets - Draw-cord adjustable leg-ends with snap closures - 2 gear attachment loops on the backside—one for lighter and one for heavier items #haglöfs #outsidersbynature

The most hard-wearing pants in our range, the MAGMA RUGGED PANT comes equipped for tough conditions and far-reaching journeys with a combination of three strategically placed fabrics and zippered ventilation. - Very durable - Zippered mesh ventilation - Velcro-adjustable waist with belt loops - 2 hand pockets & 2 zippered thigh pockets - Draw-cord adjustable leg-ends with snap closures - 2 gear attachment loops on the backside—one for lighter and one for heavier items #haglöfs #outsidersbynature

haglofs

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