Latest news

  • Haglöfs Appoints Steen Borgholm to the Board of Directors.

    Today, Haglöfs AB announces the appointment of Steen Borgholm as a new member of its Board of Directors. Steen Borgholm brings extensive operational experience from the consumer goods sector, within footwear, functional apparel and fashion. His expertise will be a valuable asset as Haglöfs continues its global growth journey.With a strong professional background, including serving as CEO of ECCO a

  • Warmth is Everything: Haglöfs’ insulated jackets come prepared for a new season of adventure


    Crafted using advanced insulation technologies, Haglöfs’ collection of insulated jackets are for adventurers who want to maximize their experience outside—no matter the conditions. The winter season offers exciting new pathways to explore, but the insulated jacket you wear can make or break your experience. Developed from the insights of their adventurous ambassadors and an evolving toolkit

  • Haglöfs Launches a New Generation of Shell Gear

    Updated and ready for your next adventure, Haglöfs’ shell jacket collection is durably waterproof, breathable, and now PFAS-free.    This season, Haglöfs launches a new generation of durably waterproof shell jackets featuring functional and timeless design updates. Longtime Haglöfs consumers will recognize the return of several beloved styles, each adapted to the demands of different outdoor ac

  • Haglöfs Appoints New Head of Sales for Central and Western Europe

    Swedish outdoor brand Haglöfs has appointed Carina von Schrottenberg to the newly created position of Head of Sales Central & Western Europe, the company announced on Wednesday. Effective August 1, von Schrottenberg will assume responsibility for Haglöfs' business in Germany, Austria, Benelux, and France.As Head of Sales, von Schrottenberg will lead the expansion of stationary outdoor and spor

  • Haglöfs’ trekking boot range unites Swedish craftsmanship with modern performance features

    Designed to tackle Sweden’s challenging terrain, Haglöfs' boot collection is prepared for multi-season trekking adventures, featuring advanced components from leading innovation partners for superior waterproofing, stability, and traction.
    This season, Haglöfs is bridging the gap between professional and everyday trekkers with a multi-season trekking boot collection designed to navigate diverse

  • Haglöfs launches new core range of outdoor pants

    Crafted for ultimate durability and comfort, Haglöfs' new pants range is equipped for everything from day hikes to long-distance treks.
    Haglöfs' new range of pants provides a solution for every trail challenge, featuring five fundamental styles designed for a lifetime of adventures. Each model is made with durable materials and comfort-optimizing construction techniques and comes equipped with

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Spectacular views, exhilarating climbs , and a really good sandwich are among the defining moments of this high-altitude adventure @oscarcmorin and his friend Lukas undertook on the unforgiving granite face of Éperon des Cosmiques. Seeking a medium-length day for acclimatization at Aiguille du Midi, they chose the Rebuffat-Pierre route—the perfect objective for a pleasant yet challenging day at altitude. “The route had a sharp arête corner which proved memorable, and the final two pitches included several crack systems leading to the summit,” recalls Oscar. “But the day’s highlight may have been our lunch: half a baguette each, filled with Dijon mayo, cheese, ham, and salad—an ideal reward after climbing a few pitches in the sun.” #haglöfs #outsidersbynature #climbing

Spectacular views, exhilarating climbs , and a really good sandwich are among the defining moments of this high-altitude adventure @oscarcmorin and his friend Lukas undertook on the unforgiving granite face of Éperon des Cosmiques. Seeking a medium-length day for acclimatization at Aiguille du Midi, they chose the Rebuffat-Pierre route—the perfect objective for a pleasant yet challenging day at altitude. “The route had a sharp arête corner which proved memorable, and the final two pitches included several crack systems leading to the summit,” recalls Oscar. “But the day’s highlight may have been our lunch: half a baguette each, filled with Dijon mayo, cheese, ham, and salad—an ideal reward after climbing a few pitches in the sun.” #haglöfs #outsidersbynature #climbing

haglofs
Our head of Distribution Sales @danielcohn and his wife @cattson took a break from their digital lives this summer by wandering through the raw and vast landscape of Jämtland. For Daniel, spending time in nature is one of the most impactful ways he replenishes his inner strength and wellbeing. “A simple walk reminds me of what truly matters: nature, the natural rhythm of life, and the power of presence. I feel that I’m fully present with myself and that nothing else matters. My internal energy deposit gets filled up like a rocket being filled with rocket fuel. Being able to share that experience with my wife is amazing.” #haglöfs #outsidersbynature #hiking #jämtland #outdoorsy

Our head of Distribution Sales @danielcohn and his wife @cattson took a break from their digital lives this summer by wandering through the raw and vast landscape of Jämtland. For Daniel, spending time in nature is one of the most impactful ways he replenishes his inner strength and wellbeing. “A simple walk reminds me of what truly matters: nature, the natural rhythm of life, and the power of presence. I feel that I’m fully present with myself and that nothing else matters. My internal energy deposit gets filled up like a rocket being filled with rocket fuel. Being able to share that experience with my wife is amazing.” #haglöfs #outsidersbynature #hiking #jämtland #outdoorsy

haglofs
A convertible tote bag offers the versatility you need on day trips and when transitioning from one adventure to the next. You can carry our new TIGHT TOTE 25 in hand, over your shoulder, or use the stowaway shoulder straps to carry it on your back. - Durable ripstop in 100% recycled polyester - PFAS-free DWR - Carry three different ways: In hand, over the shoulder, or as a backpack using the stowaway shoulder straps - Main compartment with padded laptop sleeve - External pockets - Side compression straps #haglöfs #outsidersbynature

A convertible tote bag offers the versatility you need on day trips and when transitioning from one adventure to the next. You can carry our new TIGHT TOTE 25 in hand, over your shoulder, or use the stowaway shoulder straps to carry it on your back. - Durable ripstop in 100% recycled polyester - PFAS-free DWR - Carry three different ways: In hand, over the shoulder, or as a backpack using the stowaway shoulder straps - Main compartment with padded laptop sleeve - External pockets - Side compression straps #haglöfs #outsidersbynature

haglofs
@tom_olivers spent a week in Lofoten with his family—hiking, camping, and spending time outdoors in some of Norway’s most stunning landscapes as part of his mom’s 70th birthday celebration. His parents introduced him to the mountains early on, sowing a passion for the outdoors that has shaped not just his childhood, but also the way he lives and what he values most today. “It’s special how that love for the outdoors stays with us—and gets passed along through shared adventures like this one,” he says. “This trip was more than just a celebration—it was a return to where it all started.” #haglöfs #lofoten #outsidersbynature #hiking

@tom_olivers spent a week in Lofoten with his family—hiking, camping, and spending time outdoors in some of Norway’s most stunning landscapes as part of his mom’s 70th birthday celebration. His parents introduced him to the mountains early on, sowing a passion for the outdoors that has shaped not just his childhood, but also the way he lives and what he values most today. “It’s special how that love for the outdoors stays with us—and gets passed along through shared adventures like this one,” he says. “This trip was more than just a celebration—it was a return to where it all started.” #haglöfs #lofoten #outsidersbynature #hiking

haglofs
Syltraversen – A Local Epic “You don’t need to travel far to challenge yourself or have a good time.” The Syltraversen had been on @tom_olivers ' summer list for a while. A technical, exposed ridge linking several peaks in the Sylarna range—it offers some of the most dramatic alpine terrain in Jämtland. He and his friends set out to make it into a full-scale local adventure: biking 72 km to Storulvån, running 16 km to the Sylarna mountain station, and then completing the full traverse. Once across, they retraced their steps—running and cycling all the way back home. Mixing biking, running, and climbing in one trip made for a fun, demanding, and varied experience. With perfect weather and good company, it was just as much about sharing something fun with friends as it was about the challenge. “For me, nature is a place to push limits, hang out, and reset.” #haglöfs #outsidersbynature #syltraversen

Syltraversen – A Local Epic “You don’t need to travel far to challenge yourself or have a good time.” The Syltraversen had been on @tom_olivers ' summer list for a while. A technical, exposed ridge linking several peaks in the Sylarna range—it offers some of the most dramatic alpine terrain in Jämtland. He and his friends set out to make it into a full-scale local adventure: biking 72 km to Storulvån, running 16 km to the Sylarna mountain station, and then completing the full traverse. Once across, they retraced their steps—running and cycling all the way back home. Mixing biking, running, and climbing in one trip made for a fun, demanding, and varied experience. With perfect weather and good company, it was just as much about sharing something fun with friends as it was about the challenge. “For me, nature is a place to push limits, hang out, and reset.” #haglöfs #outsidersbynature #syltraversen

haglofs
A tough and efficient hip pack for short outings and everyday adventures. Our new TIGHT HIP PACK comes in two sizes. The 1-liter size offers just enough space to carry the essentials, while the 3.5-liter size holds the necessities and a little more—including a water bottle, small umbrella, and trail snacks. - Durable ripstop in 100% recycled polyester - PFAS-free DWR - Wear as a hip or cross-body bag - Internal zippered pocket and key holder - External pocket #haglöfs #outsidersbynature

A tough and efficient hip pack for short outings and everyday adventures. Our new TIGHT HIP PACK comes in two sizes. The 1-liter size offers just enough space to carry the essentials, while the 3.5-liter size holds the necessities and a little more—including a water bottle, small umbrella, and trail snacks. - Durable ripstop in 100% recycled polyester - PFAS-free DWR - Wear as a hip or cross-body bag - Internal zippered pocket and key holder - External pocket #haglöfs #outsidersbynature

haglofs
Another dream line ticked off this weekend in the Grimsel — the legendary “Motörhead” by the Remy brothers. A true classic with cult status. @manuelstreule and his partner enjoyed a smooth and memorable ascent under perfect conditions. "The route is listed as 6b and each of the 14 pitches has about 2 to 3 bolts, making it the perfect adventure where you have to place your own gear to belay." "Many say it, and it’s true — this is simply a beautiful line the Remy brothers created in the Eldorado wall of the Grimsel area. Absolutely worth it." #haglöfs #climbing #outsidersbynature

Another dream line ticked off this weekend in the Grimsel — the legendary “Motörhead” by the Remy brothers. A true classic with cult status. @manuelstreule and his partner enjoyed a smooth and memorable ascent under perfect conditions. "The route is listed as 6b and each of the 14 pitches has about 2 to 3 bolts, making it the perfect adventure where you have to place your own gear to belay." "Many say it, and it’s true — this is simply a beautiful line the Remy brothers created in the Eldorado wall of the Grimsel area. Absolutely worth it." #haglöfs #climbing #outsidersbynature

haglofs
One of the most beautifully shaped — and demanding — peaks in the Ennstal Alps. At 2,251 meters, the Admonter Reichenstein delivers a full alpine experience. For our ambassador @takemetoalaska_ , it’s a personal favorite: “It’s easily among the most impressive and stunning peaks I’ve ever climbed here — offering insane views and a route that delivers everything: challenge, excitement, and variety.” Gear for the adventure L.I.M AIRAK 24 RIDGE TANK MID STANDARD SHORTS MULET MID HOOD #haglöfs #mountaineering #outsidersbynature

One of the most beautifully shaped — and demanding — peaks in the Ennstal Alps. At 2,251 meters, the Admonter Reichenstein delivers a full alpine experience. For our ambassador @takemetoalaska_ , it’s a personal favorite: “It’s easily among the most impressive and stunning peaks I’ve ever climbed here — offering insane views and a route that delivers everything: challenge, excitement, and variety.” Gear for the adventure L.I.M AIRAK 24 RIDGE TANK MID STANDARD SHORTS MULET MID HOOD #haglöfs #mountaineering #outsidersbynature

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