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  • Haglöfs makes comeback to the Chinese market - opens Brand Store in Shanghai

    On the occasion of its 111th anniversary, the Swedish outdoor brand Haglöfs has made a strong comeback to the Chinese market by opening its first Brand Store at Kerry Parkside in Pudong, Shanghai. This move not only marks the strategic restart of Haglöfs in China, but also signals that the country’s outdoor market is about to embrace a new competitive landscape.“2025 marks a bold new chapter in Ha

  • Haglöfs Opens First Flagship Store in South Korea

    About Haglöfs Flagship Store Do-bong Mt Address: , 3-10, Dobongsan-gil 4-gil, Dobong-gu, Seoul, Republic of Korea Phone number: +82 (0)2 954 5560 Opening Hours: 10.00am – 7.00 PM every day

  • Haglöfs Appoints Steen Borgholm to the Board of Directors.

    Today, Haglöfs AB announces the appointment of Steen Borgholm as a new member of its Board of Directors. Steen Borgholm brings extensive operational experience from the consumer goods sector, within footwear, functional apparel and fashion. His expertise will be a valuable asset as Haglöfs continues its global growth journey.With a strong professional background, including serving as CEO of ECCO a

  • Warmth is Everything: Haglöfs’ insulated jackets come prepared for a new season of adventure


    Crafted using advanced insulation technologies, Haglöfs’ collection of insulated jackets are for adventurers who want to maximize their experience outside—no matter the conditions. The winter season offers exciting new pathways to explore, but the insulated jacket you wear can make or break your experience. Developed from the insights of their adventurous ambassadors and an evolving toolkit

  • Haglöfs Launches a New Generation of Shell Gear

    Updated and ready for your next adventure, Haglöfs’ shell jacket collection is durably waterproof, breathable, and now free from intentionally added PFAS. This season, Haglöfs launches a new generation of durably waterproof shell jackets featuring functional and timeless design updates. Longtime Haglöfs consumers will recognize the return of several beloved styles, each adapted to the demands of d

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Creating a shell jacket mountaineers can rely on while navigating a rugged rock face in extreme conditions is no easy feat, but the latest evolution of the Spitz GTX Pro II Jacket takes a successful crack at the equation. It combines the new and lighter GORE-TEX PRO ePE laminate with a higher denier yarn to deliver reliable weatherproofness and next-level durability without excess grams. ⁠ ⁠ What does “denier” mean? ⁠ Denier refers to the linear density of yarn, which significantly impacts the mechanical properties of a material. The higher the denier, the more resilient a garment is to abrasion and everyday wear and tear. We developed the Spitz GTX Pro II Jacket with nearly double the linear density on the body, increasing from 40 to 70 denier compared to the first-generation jacket. ⁠ ⁠ Oscar Darle, our Material Technologist Manager, explains more about our reasoning behind the upgrade:⁠ ⁠ “Knowing we would transition to the lighter GORE-TEX PRO ePE laminate this season, we seized the opportunity to make the next-generation Spitz GTX Pro Jacket even more of a workhorse for mountaineers. By going from 40 to 70 denier, we are creating a jacket that is even tougher and more durable than before—and hopefully a companion mountaineers can count on for many, many years of adventures to come.” ⁠ ⁠ → Discover the Spitz GTX Pro II Jacket, link in bio.⁠ #haglöfs #outsidersbynature

Creating a shell jacket mountaineers can rely on while navigating a rugged rock face in extreme conditions is no easy feat, but the latest evolution of the Spitz GTX Pro II Jacket takes a successful crack at the equation. It combines the new and lighter GORE-TEX PRO ePE laminate with a higher denier yarn to deliver reliable weatherproofness and next-level durability without excess grams. ⁠ ⁠ What does “denier” mean? ⁠ Denier refers to the linear density of yarn, which significantly impacts the mechanical properties of a material. The higher the denier, the more resilient a garment is to abrasion and everyday wear and tear. We developed the Spitz GTX Pro II Jacket with nearly double the linear density on the body, increasing from 40 to 70 denier compared to the first-generation jacket. ⁠ ⁠ Oscar Darle, our Material Technologist Manager, explains more about our reasoning behind the upgrade:⁠ ⁠ “Knowing we would transition to the lighter GORE-TEX PRO ePE laminate this season, we seized the opportunity to make the next-generation Spitz GTX Pro Jacket even more of a workhorse for mountaineers. By going from 40 to 70 denier, we are creating a jacket that is even tougher and more durable than before—and hopefully a companion mountaineers can count on for many, many years of adventures to come.” ⁠ ⁠ → Discover the Spitz GTX Pro II Jacket, link in bio.⁠ #haglöfs #outsidersbynature

haglofs
More ready than ever to face the mountain—the second generation of our SPITZ GTX PRO Jacket combines reliable 3-layer GORE-TEX PRO ePE with durable reinforcements and great freedom of movement. ⁠ ⁠ FIT FOR THE CLIMB ⁠ ✓ 3-layer GORE-TEX PRO ePE makes it exceptionally weatherproof and durable⁠ ✓ Free from intentionally added PFAS⁠ ✓ Durable reinforcements at shoulders and hips⁠ ✓ Collar with soft brushed tricot lining⁠ ✓ Long underarm 2-way ventilation zips⁠ ✓ 3-way adjustable helmet-compatible hood with laminated brim with peak​⁠ ✓ One inner mesh pocket with an extra zippered pocket⁠ ✓ Two zippered pockets below the chest⁠ ✓ Ski pass pocket on sleeve⁠ ✓ Adjustable cuffs⁠ ✓ Adjustable asymmetrical bottom hem​⁠ ✓ Two-way center front zip​per⁠ ✓ Raglan sleeve construction​⁠ ⁠ → Discover now, link in bio.⁠ #haglöfs #outsidersbynature

More ready than ever to face the mountain—the second generation of our SPITZ GTX PRO Jacket combines reliable 3-layer GORE-TEX PRO ePE with durable reinforcements and great freedom of movement. ⁠ ⁠ FIT FOR THE CLIMB ⁠ ✓ 3-layer GORE-TEX PRO ePE makes it exceptionally weatherproof and durable⁠ ✓ Free from intentionally added PFAS⁠ ✓ Durable reinforcements at shoulders and hips⁠ ✓ Collar with soft brushed tricot lining⁠ ✓ Long underarm 2-way ventilation zips⁠ ✓ 3-way adjustable helmet-compatible hood with laminated brim with peak​⁠ ✓ One inner mesh pocket with an extra zippered pocket⁠ ✓ Two zippered pockets below the chest⁠ ✓ Ski pass pocket on sleeve⁠ ✓ Adjustable cuffs⁠ ✓ Adjustable asymmetrical bottom hem​⁠ ✓ Two-way center front zip​per⁠ ✓ Raglan sleeve construction​⁠ ⁠ → Discover now, link in bio.⁠ #haglöfs #outsidersbynature

haglofs
50 STEPS COULOIR ⁠ Featuring @anttiautti ⁠ ⁠ In Lyngen, Northern Norway, Antti Autti and Tailer Gray set out to make the most of short-lived weather windows. With storms rolling in and out, they search for clean lines while reconnecting with the roots of freeriding alongside pioneers from Finland. Their journey is filled with summit pushes, moments of calm, and the northern lights dancing above the Arctic sky. But the highlight comes in the form of a hidden prize: the dramatic 50 Steps couloir. With time and energy running out, they face the ultimate choice—turn back or push on without sleep. 50 Steps Couloir is a film about grit, laughter, and embracing the uncertainty of the mountains.⁠ ⁠ 📷: @kotacollective @janikarppa @jaakkoposti⁠ ⁠ 🎬 Now playing at the Outsiders by Nature Film Festival → tap link in bio to discover a screening event near you. ⁠ #haglöfs #outsidersbynature ⁠

50 STEPS COULOIR ⁠ Featuring @anttiautti ⁠ ⁠ In Lyngen, Northern Norway, Antti Autti and Tailer Gray set out to make the most of short-lived weather windows. With storms rolling in and out, they search for clean lines while reconnecting with the roots of freeriding alongside pioneers from Finland. Their journey is filled with summit pushes, moments of calm, and the northern lights dancing above the Arctic sky. But the highlight comes in the form of a hidden prize: the dramatic 50 Steps couloir. With time and energy running out, they face the ultimate choice—turn back or push on without sleep. 50 Steps Couloir is a film about grit, laughter, and embracing the uncertainty of the mountains.⁠ ⁠ 📷: @kotacollective @janikarppa @jaakkoposti⁠ ⁠ 🎬 Now playing at the Outsiders by Nature Film Festival → tap link in bio to discover a screening event near you. ⁠ #haglöfs #outsidersbynature ⁠

haglofs
Roaming the Alps for five weeks, @pete_ell captured these stunning moments along his journey, which took him from Switzerland to the Dolomites and into France. ⁠ ⁠ “It's been amazing to spend my days exploring new places, chasing light, and taking photos in some of the most stunning mountains I’ve seen.”⁠ ⁠ Gear for the Journey⁠ MAGMA MID HOOD⁠ “It has been with me the whole way and is the most comfortable and warm mid-layer I’ve ever worn. I hardly took it off.” ⁠ #haglöfs #outsidersbynature #hiking

Roaming the Alps for five weeks, @pete_ell captured these stunning moments along his journey, which took him from Switzerland to the Dolomites and into France. ⁠ ⁠ “It's been amazing to spend my days exploring new places, chasing light, and taking photos in some of the most stunning mountains I’ve seen.”⁠ ⁠ Gear for the Journey⁠ MAGMA MID HOOD⁠ “It has been with me the whole way and is the most comfortable and warm mid-layer I’ve ever worn. I hardly took it off.” ⁠ #haglöfs #outsidersbynature #hiking

haglofs
RIDE TO RIDE⁠ Featuring @hennapalosaari⁠ ⁠ What happens when you strap a splitboard to a gravel bike and head off into the unknown? For Henna Palosaari and Karen Ekman, it meant ten days of pure freedom in Norway’s Sunnmøre Alps. Ride to Ride follows their self-supported journey, carrying everything they needed on their bikes—camping gear, boards, and food—and letting nature decide the pace. Through exhaustion, laughter, and moments of quiet, they discover what happens when physical effort silences the mind and simple living brings joy. It’s a celebration of curiosity, endurance, and the adventure that begins when you slow down.⁠ ⁠ Photography: Mikko-Pekka Karlin (@mpkarlin), Adam Gairns (@honesttoast), Henna Palosaari (@hennapalosaari), Karen Ekman (@karenemiliae) ⁠ ⁠ Videopraghy: Joonas Mattila (@joonasmattila) ⁠ ⁠ Film and edit by: Mikko-Pekka Karlin (@mpkarlin) ⁠ ⁠ 🎬 Now playing at the Outsiders by Nature Film Festival → tap link in bio to discover a screening event near you. ⁠ #haglöfs #outsidersbynature⁠

RIDE TO RIDE⁠ Featuring @hennapalosaari⁠ ⁠ What happens when you strap a splitboard to a gravel bike and head off into the unknown? For Henna Palosaari and Karen Ekman, it meant ten days of pure freedom in Norway’s Sunnmøre Alps. Ride to Ride follows their self-supported journey, carrying everything they needed on their bikes—camping gear, boards, and food—and letting nature decide the pace. Through exhaustion, laughter, and moments of quiet, they discover what happens when physical effort silences the mind and simple living brings joy. It’s a celebration of curiosity, endurance, and the adventure that begins when you slow down.⁠ ⁠ Photography: Mikko-Pekka Karlin (@mpkarlin), Adam Gairns (@honesttoast), Henna Palosaari (@hennapalosaari), Karen Ekman (@karenemiliae) ⁠ ⁠ Videopraghy: Joonas Mattila (@joonasmattila) ⁠ ⁠ Film and edit by: Mikko-Pekka Karlin (@mpkarlin) ⁠ ⁠ 🎬 Now playing at the Outsiders by Nature Film Festival → tap link in bio to discover a screening event near you. ⁠ #haglöfs #outsidersbynature⁠

haglofs
You might not notice upon first glance, but a shell jacket is often made up of different layers of waterproof and windproof fabrics laminated together. This is to provide different levels of durability, weight, and performance. ⁠ ⁠ In our range, we make 2, 2.5, and 3-layer shells. Understanding the advantages of each can help you choose the right shell for your activity. ⁠ Here is a quick guide: ⁠ ⁠ 2-LAYER SHELLS⁠ ⁠ - Waterproof & breathable⁠ - More affordable⁠ - May be less durable and comfortable if it lacks an inner liner ⁠ - May be bulkier or heavier if made with a mesh or inner liner⁠ ⁠ 2.5-LAYER SHELLS⁠ ⁠ - Printed or spray-coated inside membrane ⁠ - Waterproof & very breathable ⁠ - Often very lightweight⁠ - Less durable⁠ ⁠ 3-LAYER SHELLS⁠ ⁠ - A third layer inside of membrane ⁠ - Best protection and durability⁠ - Lightweight and breathable⁠ - More expensive⁠ ⁠ Explore our shell guide to learn more→ link in bio.⁠ #haglöfs #outsidersbynature

You might not notice upon first glance, but a shell jacket is often made up of different layers of waterproof and windproof fabrics laminated together. This is to provide different levels of durability, weight, and performance. ⁠ ⁠ In our range, we make 2, 2.5, and 3-layer shells. Understanding the advantages of each can help you choose the right shell for your activity. ⁠ Here is a quick guide: ⁠ ⁠ 2-LAYER SHELLS⁠ ⁠ - Waterproof & breathable⁠ - More affordable⁠ - May be less durable and comfortable if it lacks an inner liner ⁠ - May be bulkier or heavier if made with a mesh or inner liner⁠ ⁠ 2.5-LAYER SHELLS⁠ ⁠ - Printed or spray-coated inside membrane ⁠ - Waterproof & very breathable ⁠ - Often very lightweight⁠ - Less durable⁠ ⁠ 3-LAYER SHELLS⁠ ⁠ - A third layer inside of membrane ⁠ - Best protection and durability⁠ - Lightweight and breathable⁠ - More expensive⁠ ⁠ Explore our shell guide to learn more→ link in bio.⁠ #haglöfs #outsidersbynature

haglofs
Wandering through a dream.⁠ The clouds put on a captivating performance this early autumn day as @meqfisher made his way through Melchsee-Frutt’s transitioning landscape—hiking from the fog-veiled church in Melchsee to Tannsee, then over the ridge to Balmeregg. ⁠ ⁠ Gear for the Journey⁠ L.I.M MID FAST II HOOD ⁠ “My everyday mid-layer. It feels pleasant on the skin and light and airy during activities or even on the sofa. It’s perfect for autumn when short sleeves are no longer enough.”⁠ ⁠ ALERT MID PANT⁠ “They are so flexible, airy, and lightweight. Perfect in the fall when it's too chilly or damp for shorts, but a more rugged pair would be too much.” ⁠ ⁠ TRUCKER CAP⁠ “This is my go-to accessory on sunny days. It allows heat to escape during exertion.”⁠ #haglöfs #hiking #outsidersbynature⁠

Wandering through a dream.⁠ The clouds put on a captivating performance this early autumn day as @meqfisher made his way through Melchsee-Frutt’s transitioning landscape—hiking from the fog-veiled church in Melchsee to Tannsee, then over the ridge to Balmeregg. ⁠ ⁠ Gear for the Journey⁠ L.I.M MID FAST II HOOD ⁠ “My everyday mid-layer. It feels pleasant on the skin and light and airy during activities or even on the sofa. It’s perfect for autumn when short sleeves are no longer enough.”⁠ ⁠ ALERT MID PANT⁠ “They are so flexible, airy, and lightweight. Perfect in the fall when it's too chilly or damp for shorts, but a more rugged pair would be too much.” ⁠ ⁠ TRUCKER CAP⁠ “This is my go-to accessory on sunny days. It allows heat to escape during exertion.”⁠ #haglöfs #hiking #outsidersbynature⁠

haglofs
The Outsiders by Nature Film Festival is back on tour– and bigger than ever! This winter, join us at screening events across Europe where the outdoor community comes together to celebrate adventure, passion, and stories that inspire. Experience a brand-new lineup of breathtaking films featuring skiers, snowboarders, climbers, and explorers who are pushing boundaries and chasing unforgettable moments in nature— the greatest playground ever made. SCREENING DATES & LOCATIONS: November 4 - Under Bron, Stockholm, Sweden November 13 - EkoSport, Paris, France November 18 - Copenhagen Distillery, Copenhagen, Denmark November 19 - Bahnwärter Thiel, Munich, Germany November 20 - Leokino, Innsbruck, Austria November 21- STUK, Luleå, Sweden November 26 - Surr Arena, Gothenburg, Sweden November 27 - Ingensteds, Oslo, Norway December 9 - Peloton Cycling Eatery, Helsinki, Finland December 10 - Holiday Club, Åre, Sweden January 31 - Ramundberget, Bruksvallarna, Sweden TICKETS: 80 SEK/8 Euros each Proceeds support Protect Our Winters (POW), a nonprofit organization that unites the outdoor community to protect the places and lifestyles we love from the impacts of climate change. POW is a non-partisan movement of skiers, climbers, cyclists, scientists, brands, and nature lovers who believe in the power of community – and in our shared love for the outdoors – as a driving force for real change. COMMUNITY Get ready to share unforgettable moments with fellow Outsiders! This is your chance to connect, celebrate, and be inspired – alongside the filmmakers and adventure athletes who bring these powerful stories to life. 🎬 Learn more about this year’s films & buy your tickets → link in bio

The Outsiders by Nature Film Festival is back on tour– and bigger than ever! This winter, join us at screening events across Europe where the outdoor community comes together to celebrate adventure, passion, and stories that inspire. Experience a brand-new lineup of breathtaking films featuring skiers, snowboarders, climbers, and explorers who are pushing boundaries and chasing unforgettable moments in nature— the greatest playground ever made. SCREENING DATES & LOCATIONS: November 4 - Under Bron, Stockholm, Sweden November 13 - EkoSport, Paris, France November 18 - Copenhagen Distillery, Copenhagen, Denmark November 19 - Bahnwärter Thiel, Munich, Germany November 20 - Leokino, Innsbruck, Austria November 21- STUK, Luleå, Sweden November 26 - Surr Arena, Gothenburg, Sweden November 27 - Ingensteds, Oslo, Norway December 9 - Peloton Cycling Eatery, Helsinki, Finland December 10 - Holiday Club, Åre, Sweden January 31 - Ramundberget, Bruksvallarna, Sweden TICKETS: 80 SEK/8 Euros each Proceeds support Protect Our Winters (POW), a nonprofit organization that unites the outdoor community to protect the places and lifestyles we love from the impacts of climate change. POW is a non-partisan movement of skiers, climbers, cyclists, scientists, brands, and nature lovers who believe in the power of community – and in our shared love for the outdoors – as a driving force for real change. COMMUNITY Get ready to share unforgettable moments with fellow Outsiders! This is your chance to connect, celebrate, and be inspired – alongside the filmmakers and adventure athletes who bring these powerful stories to life. 🎬 Learn more about this year’s films & buy your tickets → link in bio

haglofs
Mount Denali, 6,190.5 meters @tailergray and her mountain partner @elenahight recently embarked on an Alaskan expedition to connect with the highest mountain in North America and snowboard as much as possible. Mount Denali provided good conditions as they made their way up to 14 Camp, but soon after arriving, they had to hunker down and wait for a 7-day wind event to pass. Snow was plentiful, but they limited their snowboarding excursions to the West Buttress since the wind made the mountain difficult to manage. Fourteen days into the expedition, Tailer and Elena were fortunate to summit the mountain. No wind or other people, just one another and a single glittering sunbeam—reminding them of the life they came to celebrate. #haglöfs #splitboarding #outsidersbynature #alaska

Mount Denali, 6,190.5 meters @tailergray and her mountain partner @elenahight recently embarked on an Alaskan expedition to connect with the highest mountain in North America and snowboard as much as possible. Mount Denali provided good conditions as they made their way up to 14 Camp, but soon after arriving, they had to hunker down and wait for a 7-day wind event to pass. Snow was plentiful, but they limited their snowboarding excursions to the West Buttress since the wind made the mountain difficult to manage. Fourteen days into the expedition, Tailer and Elena were fortunate to summit the mountain. No wind or other people, just one another and a single glittering sunbeam—reminding them of the life they came to celebrate. #haglöfs #splitboarding #outsidersbynature #alaska

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