Following a brief renovation period, the Swedish outdoor brand reopens its flagship store. Inside, an all-new retail concept takes visitors on a journey from Stockholm’s bustling Kungsgatan shopping street into nature.In early May 2026, Haglöfs’ Stockholm Brand Store began a holistic transformation. For about four weeks, the existing concept was overhauled to reflect the current and future directi
Haglöfs is pleased to announce the appointment of Marcus Grönberg as Global Director of Wholesale, strengthening the company’s leadership team as it continues to grow its brand presence across global markets.
Marcus brings more than 15 years of international experience within the sporting goods and fashion industries, with expertise spanning wholesale, retail, and e-commerce across Asia, North
We are pleased to announce that Tongcheng Travel (0780.HK), a leading online travel agency platform in China, has become a minority investor in Haglöfs, a leading Swedish outdoor brand.
Sharon Chen, VP & Chief Investment Officer of Tongcheng Travel, commented:"We look forward to integrating Haglöfs' exceptional products with Tongcheng Travel's extensive travel ecosystem, creating unique val
Black is the most used color in outdoor apparel, yet it’s rarely the same shade from one fabric to another. Across the industry, countless versions of black are developed and dyed separately, creating unnecessary complexity and impact.
That’s why Haglöfs and Polartec joined forces to introduce Standard Issue Black™ — a pre-dyed black standard designed to simplify sourcing and reduce the environ
Haglöfs appoints Linden Mallory as Chief Product Officer (CPO) and promotes Paulina Arnberg to Global Director DTC & Merchandising.Linden joins Haglöfs from Pas Normal Studios and previously held several leadership roles at Patagonia. With deep expertise in product strategy and innovation, combined with his experience as a seasoned mountain guide, Linden brings both strategic clarity and authe
Swedish outdoor brand Haglöfs is proud to announce that professional skier Alex Hackel has joined the brand as its newest ambassador.
Known for redefining modern freeskiing through creativity, authenticity, and community-driven storytelling, Hackel represents a new generation of athletes who push boundaries both on and off the mountain. From X Games podiums and self-produced street ski films to
Discover a new season of outdoor gear designed for endless summer exploration with versatile styles that prioritize breathable comfort and technical performance.This season, Haglöfs presents a new generation of outdoor gear built for long days of exploration beneath the summer sun. The collection combines modern silhouettes with technical functionality powered by high-performance fabrics buil
The new L.I.M Horizon Collection is engineered for comfort and freedom on almost any terrain. This season, Haglöfs introduces the L.I.M Horizon Collection for explorers seeking lightweight performance without compromise. It comes equipped for a wide range of activities, terrains, and weather conditions, featuring the latest technologies from Vibram and GORE-TEX. True to the L.I.M Series’ “les
A new season of lightweight, packable, and versatile outdoor essentials has arrived.
Haglöfs is releasing a fresh batch of L.I.M Series styles, all built around the idea that if you head out with less, you’ll be free to experience more. The spring/summer 2026 styles are lightweight, packable, and versatile as always, while prioritizing seasonal comfort through the use of breathable, fast-d
Haglöfs, official partner of the Swedish Olympic Committee (SOK), proudly deepens its role with the Swedish Olympic Team ahead of the 2026 Winter Olympics in Milano Cortina. Already responsible for the lightweight mittens worn by Swedish athletes throughout the Games, Haglöfs can now announce it has been entrusted with the prestigious assignment of designing the official race suit for Sweden’s alp
Haglöfs officially announce the grand opening of its VASA Concept Store in downtown Shanghai on 19 December 2025, marking a new chapter of outdoor experiences in China.Spanning 698 square meters across three floors, the Haglöfs VASA Concept Store is strategically located in the heart of Huaihai Road, an area where Shanghai’s century-old heritage meets contemporary global culture. More than a miles
Haglöfs has been awarded Leader status in Fair Wear’s 2025 Brand Performance Check, achieving a score of 83 points. The recognition reflects the company’s ongoing commitment to strengthening human rights due diligence and building a responsible, transparent supply chain.
“This acknowledgement from Fair Wear shows that Haglöfs’ human rights due diligence system is aligned with international stan
