Skip to content

News archive

  • Changes to the Board of Directors at Haglöfs AB

    Changes to the Board of Directors at Haglöfs AB

    Haglöfs AB announces adjustments to its Board of Directors. Stefan Ytterborn has stepped down from his role as a board member, and Mike Owilli has been appointed to join the board.
    Mike Owilli is an experienced entrepreneur and business leader with extensive expertise in brand strategy, digital transformation, and consumer engagement. With a background in senior roles primarily within media an

  • Haglöfs Restored restocked with new (old) products

    Haglöfs Restored restocked with new (old) products

    Swedish outdoor brand Haglöfs has restocked and re-opened Haglöfs Restored—their initiative to give high-performance gear a second life, with an exciting selection of new (old) products.
    Haglöfs Restored is a collection of second-hand performance gear that’s just as functional and good-looking as the brand’s regular collection, with the added benefit of extending the lifespan of premium materia

  • Haglöfs partners with Sport Alliance International to expand its presence in Italy and the Alpine region

    Haglöfs partners with Sport Alliance International to expand its presence in Italy and the Alpine region

    Haglöfs, the Swedish outdoor brand, has partnered with Sport Alliance International S.p.A., a leading distributor in the Italian market, to strengthen its distribution network in Italy and the Alpine region. This collaboration aims to make Haglöfs’ outdoor gear more accessible while supporting its growth ambitions in the region, and will officially launch with the Fall/Winter 2025 collection.
    H

  • Haglöfs announces Paulina Arnberg as new Head of Direct-to-Consumer

    Haglöfs announces Paulina Arnberg as new Head of Direct-to-Consumer

    Haglöfs is pleased to announce that Paulina Arnberg will join the company as Head of Direct-to-Consumer (DTC), effective January 20, 2025.
    Paulina brings extensive experience within the retail sector, with a particular focus on e-commerce, including roles spanning assortment planning, controlling, tech, and digital marketing, alongside her experience in in-store operations. She spent the past 1

  • Stay warm no matter what: Haglöfs’ award-winning insulation techniques equip a new season of exploration

    Stay warm no matter what: Haglöfs’ award-winning insulation techniques equip a new season of exploration

    Heading out for a restful hike or a fast-paced climb in wet conditions? Whatever the adventure, Haglöfs has insulation gear ready to help you get the most out of the experience.
    Haglöfs has long been dedicated to finding the best ways to keep people warm, whatever the outdoor activity and weather conditions. This season, the innovation journey continues. Haglöfs’ advanced range of insulating ga

  • Haglöfs opens new shop-in-shop at Illum, Copenhagen

    Haglöfs opens new shop-in-shop at Illum, Copenhagen

    Swedish outdoor brand Haglöfs is excited to announce the opening of its newest shop-in-shop in Illum, the iconic Scandinavian department store located in the heart of Copenhagen.
    Known for its focus on fashion and lifestyle, Illum provides a renowned platform for Haglöfs to showcase its innovative outdoor gear. The shop is located in the department store's dedicated outdoor section, covering 30

  • Haglöfs enters South Korean market in Fall/Winter 2025 with distributor HAYL

    Haglöfs enters South Korean market in Fall/Winter 2025 with distributor HAYL

    Marking a significant step in its international expansion, Haglöfs has signed a distributor partnership with South Korean HAYL. HAYL is a branch of parent company AYL Inc., a well-established distributor that has been working with Scandinavian outdoor brands and building their presence in the South Korean market since 2009. This partnership enables Haglöfs to introduce its high-quality outdoor gea

  • Haglöfs announces the opening of its first flagship store in Japan

    Haglöfs announces the opening of its first flagship store in Japan

    Haglöfs, the 110-year-old Swedish outdoor brand recognized for its high-quality and functional gear, is excited to announce the grand opening of its first flagship store in Japan, Haglöfs Harajuku, on September 14, 2024. This 166-square-meter store will feature a comprehensive selection of Haglöfs' signature outdoor products, including backpacks, apparel, and accessories, catering to both outdoor

  • Haglöfs’ film festival celebrates another year of community and adventure

    Haglöfs’ film festival celebrates another year of community and adventure

    Presenting the 2024 Outsiders by Nature Film Festival. Now in its fourth year running, the festival continues to shine a light on Haglöfs’ community of skiers, snowboarders, climbers, and adventure athletes as they explore the depths of nature and their own limits. The festival kicks off in November, with screening events in unique locations across Europe.
    “One should not underestimate the pow

  • Haglöfs welcomes Martin Daniels as new CEO

    Haglöfs welcomes Martin Daniels as new CEO

    Haglöfs is excited to announce that Martin Daniels will be joining the company as Chief Executive Officer (CEO) as of August, 2024.
    Martin Daniels brings extensive experience in building products, brands, and retail concepts within the consumer sector. Over the past decade, Martin was instrumental in shaping the success of Synsam, the leading optical retailer in the Nordics, where he most recen

  • Haglöfs appoints Andreas Oliver Lorenz as new Chief Commercial Officer

    Haglöfs appoints Andreas Oliver Lorenz as new Chief Commercial Officer

    Haglöfs is pleased to announce the appointment of Andreas Oliver Lorenz as the new Chief Commercial Officer (CCO), effective as of August 2024.
    Andreas brings extensive expertise from the consumer sector, having spent the majority of his career working for leading companies in this space. Over the past decade, he has held various global and regional leadership roles at Adidas AG and On AG, gain

Show more