The textile industry provides employment and development opportunities to millions of workers around the world. But labor and human rights are not universally applied. Haglöfs aims to have a positive impact on all employees, workers, and consumers throughout its supply chain – and has been a member of the non-profit organization Fair Wear for ten years.
In 2021, Haglöfs delivered strong sales and record-high profits. The positive development was driven by the company’s continuous improvements in brand experience, product, and channel mix. Haglöfs also raised the bar for its sustainability work with a new, ambitious climate commitment.
Haglöfs’ sales increased by 26 percent during the first half of 2021, compared to the same period last year. The strong performance is related to well-received product lines and an overall higher demand for high-quality outdoor equipment.
At Haglöfs, being a global citizen and taking responsibility for their supply chain is a high priority. The work Haglöfs carried out to reduce the vulnerability of workers amid the challenges of 2020 resulted in them achieving Fair Wear Leader status.
Haglöfs joins the growing number of companies referring to themselves as “climate neutral” as they launch their new climate strategy: to reduce their emissions by 50% over the next 10 years and reach net zero by 2030, while taking full responsibility for the remaining emissions along the way.
Haglöfs continues to push back against the excessive consumption driven by exaggerated discounting of Black Friday with their Green Friday initiative – this year, using the day to launch a new second hand concept – Haglöfs Restored.
2019 was yet another good year for Haglöfs, with a growth rate that outperformed the outdoor market. The development is linked to the ongoing transformation of Haglöfs into a more consumer-oriented company. A direction that will be further intensified in 2020 as the company’s Global Sales Director Fredrik Ohlsson takes the helm as CEO of Haglöfs.
The Swedish outdoor brand Haglöfs has, since 2016, chosen to take a stand against the phenomenon of Black Friday where retailers hand out outrageous discounts on all kinds of consumer goods.
Haglöfs, together with five other brands, win the Fair Wear Foundation Inspiration Award 2018 for ensuring that garment factory worker’s rights are heard and acted on.
Haglöfs, the only Nordic outdoor brand currently member of Fair Wear Foundation, has after several years of intensive work been awarded with ‘Leader’ status – the highest member category available.
Haglöfs has today released its annual Sustainability Report. In it, the Swedish outdoor gear manufacturer describes its extensive sustainability efforts in 2017 - relating to its products, the production of them, the people who work with them, and our planet.
Cotton - perhaps the world's most popular, most thirsty and most poisonous raw material. So much so that our planet is unable to produce any more cotton than current levels.
