Haglöfs explores a new playground, introduces Innsbruck to its Swedish ways
This November, Haglöfs puts down new roots in Austria with the opening of its Innsbruck Brand Store.It’s a move that’s about more than expanding Haglöfs’ retail presence. The Swedish outdoor performance brand has always been drawn to places where nature isn’t a far-off destination, but an important part of life. Nestled between Alpine peaks and home to a nature-loving community, Innsbruck fits thi
