Hurtigruten, the leader in iconic Norwegian coastal voyages, has announced the appointment of Hayley Moore as Vice President of Sales and Marketing, UK & Emerging Markets.
A new economic impact study, referred to as the ‘Ripple Report’, has highlighted how Hurtigruten’s iconic Norwegian coastal voyages significantly strengthen the local economy in the communities they visit, proving that cruise tourism can be a key driver in Norway if local value creation is prioritised and sustainably managed.
Hurtigruten, the leader in iconic Norwegian coastal voyages, is set to make industry history on 29 October 2025 by embarking on their first climate-neutral biofuel sailing. Renowned for having one of the longest coastlines in the world, this groundbreaking 4,000-kilometre round trip will sail along the Norwegian coast from Bergen to Kirkenes and back.
Hurtigruten, the leader in iconic Norwegian coastal voyages, has unveiled its first-ever Nordic Tours brochure for the UK market. The brochure combines 13 curated and exclusive small-group tours ranging from 5 to 19 days across Norway, Finland and Iceland - by land and sea.
Hamburg/Oslo, 11 September 2025 – In the latest cruise ship ranking by the Nature and Biodiversity Conservation Union (NABU Germany), the company has once again secured the top position — this year, alongside Havila. With this result, Norwegian operators once more lead the field.
NABU’s recognition highlights both the measures already implemented to reduce emissions across Hurtigruten’s fleet a
Hurtigruten, the leader in iconic Norwegian coastal voyages, has announced the appointment of Lisa Warner as its new Chief Marketing & Digital Officer (CMDO). Lisa joins Hurtigruten with over 20 years of experience in the travel industry, having held senior leadership positions with Saga Travel Group, Abercrombie & Kent, Cox & Kings, G Adventures and Trailfinders.
New York City, USA (September 3, 2025) – Hurtigruten, the undisputed authentic travel expert on Norway and its stunning coastline, has launched its annual fall sale following a record summer of bookings. The campaign, Reconnect in Norway, is live until November 16, 2025, valid for travel between October 2025 and September 2026.
Customers can now book Hurtigruten’s Original Voyages, which the cr
Following the successful restructuring of the company earlier this year - including the split from cruise expedition company HX - Hurtigruten now operates 10 ships along the Norwegian coast as well as land-based tour operations in Svalbard. The financial results Hurtigruten reports today are the first as a standalone company since the split.
New York City, USA (August 25, 2025) - Hurtigruten, the undisputed authentic travel expert on Norway and its stunning coastline, continues to strengthen its focus on Svalbard, one of Norway’s most popular destinations.
The cruise line has announced two new tours for 2026 and beyond that combine its popular Svalbard Line with days of excursions in Svalbard, as well as the popular ‘Norway in a N
London, UK (July 23, 2025) – Hurtigruten, the leader in iconic Norwegian coastal voyages, is proud to announce its recognition as 'Best Small Ship Ocean Cruise Line' at the 2025 Telegraph Travel Awards. Voted for by nearly 20,000 readers, this prestigious accolade marks Hurtigruten’s return to the top spot, having last received the honour in 2018.
The Telegraph Travel Awards are among the most
As summer holidays get into full swing and overtourism challenges continue to grow across Europe, Hurtigruten is offering a quieter, more meaningful alternative with its new ‘Open Village’ concept in Norway. These exclusive, community-driven experiences invite guests to connect with locals and experience everyday life in three peacefully remote coastal villages - Træna, Bessaker, and Sæbø.
MS Midnatsol will join sister ship, MS Trollfjord, and MS Finnmarken in the Signature fleet for the summer 2026 season, following a comprehensive upgrade of the onboard facilities. At the same time, MS Vesterålen will return to full-time service with the Original Coastal Express fleet on the Bergen–Kirkenes route, supporting the state contract.
Hurtigruten is pleased to announce the appointment of Iain Powell as the company’s new Chief Commercial Officer (CCO). As CCO, he will now lead Hurtigruten’s global commercial strategy, strengthen the company’s market position, and drive further growth.
– New culinary voyages build on Hurtigruten’s award-winning Norway’s Coastal Kitchen program –
Oslo, Norway (April 29, 2025) – Hurtigruten, the iconic leader in Norwegian coastal voyages, announces a new culinary and drink-themed itinerary launching this fall. The seven-day voyage includes three nights onboard the Original Coastal Express from Bergen to Stamsund, two nights at partner farms in
Oslo, Norway (April 11, 2025) – One of Hurtigruten’s most well-known ship names is returning to the fleet. From mid-May 2025, the ship currently operating as MS Otto Sverdrup will be known by its original name: MS Finnmarken.
“Finnmarken is a name rich in history and meaning – for our guests, our employees, and the Norwegian coast,” said Hedda Felin, CEO of Hurtigruten.
The current ship
Hurtigruten’s vision for the world’s most energy-efficient cruise ship is advancing, with its groundbreaking Sea Zero project recently completing a new phase of rigorous testing at SINTEF Ocean’s facilities in Trondheim. Large battery packs, retractable sails, air lubrication systems, contra-rotating propellers and an energy-optimised hull are among the innovations being evaluated.
For the second year running, Norwegian consumers have named Hurtigruten the most sustainable brand in Norway within the travel and tourism category.
In the 2025 Sustainable Brand Index survey, where 10,000 Norwegian consumers were asked about their perceptions of various brands' sustainability efforts, Hurtigruten ranked highest in the travel category.
“We see this recognition as a valu
- Hurtigruten extends its popular astronomy voyages to its premium, all-inclusive North Cape Line next winter. Also launches the cruise and land-based Savor the Northern Lights which features the very best of Norway and Finland -
NEW YORK CITY, USA (March 3, 2025) – Hurtigruten, the undisputed authentic travel expert on Norway which has been sailing under the Northern Lights for more than 130
Hurtigruten Group AS (the “Company”, together with its subsidiaries, “Hurtigruten”) today announces the completion of its acquisition by a consortium of investors (“the Consortium”). The closing of this transaction concludes the process to separate Hurtigruten from Hurtigruten Expeditions Holdings Ltd (together with its subsidiaries, “HX”) – both were previously part of one corporate group.
NEW YORK CITY, USA (February 11) – Hurtigruten, the undisputed authentic travel expert on Norway and its stunning coastline, has launched a Buy One, Get One Free flash sale, valid now through February 21, 2025, on select departures on the six-day Original Coastal Express from Kirkenes to Bergen April through September 2025. Hurtigruten has operated this southbound itinerary since 1893, where gues
