Categories: Sustainability

  • The Antidote to Overtourism? Hurtigruten Introduces 'Open Village' Experiences Along Norway’s Remote Coastline

    As summer holidays get into full swing and overtourism challenges continue to grow across Europe, Hurtigruten is offering a quieter, more meaningful alternative with its new ‘Open Village’ concept in Norway. These exclusive, community-driven experiences invite guests to connect with locals and experience everyday life in three peacefully remote coastal villages - Træna, Bessaker, and Sæbø.

  • Hurtigruten Expands Signature Fleet with MS Midnatsol from Summer 2026

    MS Midnatsol will join sister ship, MS Trollfjord, and MS Finnmarken in the Signature fleet for the summer 2026 season, following a comprehensive upgrade of the onboard facilities. At the same time, MS Vesterålen will return to full-time service with the Original Coastal Express fleet on the Bergen–Kirkenes route, supporting the state contract.

  • Hurtigruten appoints Iain Powell as new Chief Commercial Officer

    Hurtigruten is pleased to announce the appointment of Iain Powell as the company’s new Chief Commercial Officer (CCO). As CCO, he will now lead Hurtigruten’s global commercial strategy, strengthen the company’s market position, and drive further growth.

  • Hurtigruten Launches Culinary-Themed Itineraries Showcasing the Best of Norway’s Food and Beverage

    – New culinary voyages build on Hurtigruten’s award-winning Norway’s Coastal Kitchen program –
    Oslo, Norway (April 29, 2025) – Hurtigruten, the iconic leader in Norwegian coastal voyages, announces a new culinary and drink-themed itinerary launching this fall. The seven-day voyage includes three nights onboard the Original Coastal Express from Bergen to Stamsund, two nights at partner farms in

  • Hurtigruten ship returns to its original name – MS Finnmarken


    Oslo, Norway (April 11, 2025) – One of Hurtigruten’s most well-known ship names is returning to the fleet. From mid-May 2025, the ship currently operating as MS Otto Sverdrup will be known by its original name: MS Finnmarken.
    “Finnmarken is a name rich in history and meaning – for our guests, our employees, and the Norwegian coast,” said Hedda Felin, CEO of Hurtigruten.
    The current ship

  • Sea Zero Takes Shape: Hurtigruten Reveals Updated Ship Design After Successful Model Testing in Norway

    Hurtigruten’s vision for the world’s most energy-efficient cruise ship is advancing, with its groundbreaking Sea Zero project recently completing a new phase of rigorous testing at SINTEF Ocean’s facilities in Trondheim. Large battery packs, retractable sails, air lubrication systems, contra-rotating propellers and an energy-optimised hull are among the innovations being evaluated.

  • Hurtigruten named most sustainable brand within the travel & tourism industry in Norway


    For the second year running, Norwegian consumers have named Hurtigruten the most sustainable brand in Norway within the travel and tourism category.
    In the 2025 Sustainable Brand Index survey, where 10,000 Norwegian consumers were asked about their perceptions of various brands' sustainability efforts, Hurtigruten ranked highest in the travel category.
    “We see this recognition as a valu

  • The world’s only Chief Aurora Chaser is now also available on Hurtigruten’s premium Signature voyages

    - Hurtigruten extends its popular astronomy voyages to its premium, all-inclusive North Cape Line next winter. Also launches the cruise and land-based Savor the Northern Lights which features the very best of Norway and Finland -
    NEW YORK CITY, USA (March 3, 2025) – Hurtigruten, the undisputed authentic travel expert on Norway which has been sailing under the Northern Lights for more than 130

  • Acquisition of Hurtigruten Completes with New Capital for Growth Ambitions

    Hurtigruten Group AS (the “Company”, together with its subsidiaries, “Hurtigruten”) today announces the completion of its acquisition by a consortium of investors (“the Consortium”). The closing of this transaction concludes the process to separate Hurtigruten from Hurtigruten Expeditions Holdings Ltd (together with its subsidiaries, “HX”) – both were previously part of one corporate group.

  • Hurtigruten launches Buy One, Get One Free Flash Sale on Norwegian Cruises

    NEW YORK CITY, USA (February 11) – Hurtigruten, the undisputed authentic travel expert on Norway and its stunning coastline, has launched a Buy One, Get One Free flash sale, valid now through February 21, 2025, on select departures on the six-day Original Coastal Express from Kirkenes to Bergen April through September 2025. Hurtigruten has operated this southbound itinerary since 1893, where gues

  • Hurtigruten strengthens commitment to Sami culinary culture with new culinary ambassador


    In celebration of Sami National Day on February 6, Hurtigruten is proud to introduce Máret Rávdná Buljo as our new culinary ambassador.
    Máret is an experienced advocate of Sami culinary culture, a reindeer herder, and a passionate custodian of Sami traditions. She brings to light the stories, knowledge, and values deeply embedded in the Sami people’s connection to nature and food.
    "I fe

  • Hurtigruten announces new leadership structure in APAC

    Damian Perry confirmed to lead a dedicated Hurtigruten APAC Team.
    Oslo, Norway (5 December 2024) – Hurtigruten, renowned for its iconic Norwegian coastal voyages, is strengthening its presence in the Asia-Pacific (APAC) region by establishing a dedicated team for sales operations. This move follows the recent announcement of an ownership change and Hurtigruten's transition to full independence

  • Hurtigruten Announces Acquisition by Consortium of Existing Investors Contributing More Than EUR 360m of New Capital into the Business

    Announcement Underpins an Exciting New Chapter for Hurtigruten, a Company with a Legacy Spanning over 131 YearsNew Investment of approximately EUR 110m of Long-Term Funding to Support the Business’ Future Growth and Facilitate the Final Phase of the Separation of the Group, Combined with a Significant Deleveraging of the Existing Debt and Refinancing of Existing Maturities to Provide Execution Run

  • Hurtigruten Ranked Number One in Friends of the Earth’s 2024 Cruise Ship Report Card

    Hurtigruten, the iconic leader in Norwegian coastal voyages, has been ranked the top operator in the 2024 Friends of the Earth (FoE) Cruise Ship Report Card, earning a B+ rating – the highest score awarded this year. This recognition underscores Hurtigruten’s dedication to advancing environmentally responsible maritime travel and its leadership in setting new standards for the industry.

  • Hurtigruten Offers Up to 50% Off During Black Friday Sale

    New York City, United States (November 12, 2024) – Hurtigruten, the undisputed authentic travel expert on Norway and its stunning coastline, is offering discounts of up to 50% off select sailings during its Black Friday sale, which runs November 13 through December 2, 2024.
    Launching November 13, 2024, for travel advisors and November 15, 2024, for bookings through Hurtigruten.com or Hurtigrute

  • Hurtigruten reveals updated plans for its zero-emission cruise ship of the future

    New York City (October 11, 2024) – Hurtigruten, one of the leading sustainable brands in travel, has released its updated plans for its Sea Zero project, the zero-emission ship scheduled to debut in 2030, as it is in its research and development phase. With the help of large batteries, sails, and other innovative solutions, the ship will be able to sail entirely emission-free during normal operati

  • Northern Lights ranked #1 Bucket List Experience as Hurtigruten Celebrates 10 Years of its Pioneering Northern Lights Promise

    Oslo, Norway (September 10, 2024) – Hurtigruten is not only the iconic leader in Norwegian coastal cruise voyages but also the best opportunity to see what has once again been ranked as the number one bucket list trip/experience: the Northern Lights.
    September marks the start of the official Aurora Borealis season, and the coming months will provide one of the best ever viewing opportunities a

  • Hurtigruten Launches Norwegianess Campaign

    New York City (September 4, 2024) – Hurtigruten has launched its new Norwegianess campaign a week after it received its Made in Norway certification from Innovation Norway. The 131-year-old Norwegian legacy cruise line was the only travel brand part of the initiative created to promote and celebrate the very best of Norwegian craftsmanship, authenticity, and sustainability on a global scale.
    Hu

  • Hurtigruten Leads Global 'Made in Norway' Campaign Launch

    Oslo, Norway (August 22, 2024) – Hurtigruten, the undisputed travel expert on Norway and its stunning coastline, is the only travel brand part of the new major initiative Made in Norway, a visionary project by the Norwegian government and spearheaded by Hurtigruten partner Innovation Norway. The initiative has been created to promote and celebrate the very best of Norwegian craftsmanship, authenti

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