A diverse Central Europe leads the way in creating a new chapter for PR
Unprecedented regional co-operation behind “Focus Report 2024: PR in Central Europe”
Categories: contributor
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ICCO Calls for Urgent Action on Misinformation at UN
On 24th April, at the UNDP’s HQ in Geneva, ICCO’s Europe President Massimo Moriconi called for a coalition of media stakeholders and international organisations to push forward concrete actions to tackle the threat of mis and disinformation.
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Extraordinary Worldwide PR Collaboration Fights Climate Crisis
An unprecedented 45 PR agencies and industry organisations came together to work for a shared objective – urgent action against climate change. The United Nations Development Programme (UNDP)’s “Weather Kids” campaign launched on 21st March, with coverage in over 80 markets so far.
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UN Development Programme Disrupts Global Television Airwaves with Shocking Weather Forecasts from the Future to Mobilize Climate Action Today
The Weather Kids campaign, created in partnership with the World Meteorological Organization and The Weather Channel, calls for urgent climate action for the next generations.
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The Worldcom Public Relations Group join ICCO for “PR in Cannes”
The Worldcom Public Relations Group (WCPRG) will partner with International Communications Consultancy Organisation (ICCO) to present the voice of PR at the Cannes Lions Festival, from 17th to 21st June this year.
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APRA and ICCO launch enhanced agency quality certification
PRAM Consulting achieves the distinction of being the inaugural agency to receive certification under ICCO's new CMS standard, setting a precedent for excellence in the industry.
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EUPRERA joins ICCO’s Media Information and Education Pledge
European Public Relations Education and Research Association (EUPRERA) is the latest organization to sign ICCO’s Media Information and Education Pledge.
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ESG and AI Top Priorities in ICCO World PR Report
ESG is the area in which most investment is expected in 2024, while mastery of AI tools is the most important skill for the future, according to the new ICCO World PR Report 2023-2024.
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Introducing Mynewsdesk CoPilot: 4,000 communicators just got AI-powered
Today, Mynewsdesk takes their biggest step yet when it comes to reshaping the way people work with PR and earned media, when AI is now integrated throughout the whole platform. PR professionals can now get help with ideas for stories, create content, get matched with the right journalists, and measure their PR impact - all in one place, fully automated and AI powered.
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United Nations Development Programme to set brief for ICCO’s PR World Cup
ICCO joins forces 🤝 with the United Nations Development Programme (UNDP) for PR World Cups, fostering global young talent!
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GWPR and EACD sign ICCO’s Media Information and Education Pledge
The European Association of Communication Directors (EACD) and Global Women in PR (GWPR) are the latest organisation to sign ICCO’s Media Information and Education Pledge at the 2023 ICCO Global Summit in Warsaw.
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GLOBAL WOMEN IN PR ANNUAL INDEX SURVEY HIGHLIGHTS
The GWPR Annual Index is a survey-based report measuring the position of women working in the global PR industry.
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How AI will transform the way we work with PR and communications
Press officers in today's workplace face a number of challenges, including the need to produce more content, the proliferation of channels and formats, the need for repetitive bulk work, and the need to build relationships with the media.
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Are you writing for robots or humans?
If someone asks you if you are writing content for robots, your natural response would probably be: Robots? No, I’m writing for journalists and my other fellow humans.
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News deserts and the PR industry: can emerging technologies help reverse the worrying trend?
In a recent survey of news and publishing professionals, over 86% of respondents agreed that local news access is vital to democracy. However, more than 45% said they believe that access to local news has actually decreased in the past decade.
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Can you make the world add up?
Tightening up our use of data in campaigns is an ethical step PR must take to ensure we’re not contributing to misleading narratives.
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Assessing emotional states and intensity in a text
That what we read in our feeds triggers emotions is nothing new. But what kind of emotions and how intense are they? And what impact could this have on the media climate? Mynewsdesk is evaluating the possibilities of using AI within the communications industry.
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Poles Apart on Polarization
Human beings are naturally groupish creatures who tend to like those who agree with them, and often dislike those who do not.
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World PR Day: Millions Around the World to Celebrate Public Relations on July 16
Millions of Public Relations practitioners across the globe are set to celebrate the second edition of the annual World PR Day held on July 16, 2022.
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Dark Social: What Every PR Professional Needs to Know
Dark social. Never heard of it? You are not alone! However, research shows that most of the content generated by the PR industry is being shared and talked about within dark social channels. We just can’t see it.
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