Kappahl Group's Sustainability Report shows that the Group continues to make significant strides toward a sustainable business model and a more responsible fashion future. Today, over 95% of its garments are made with less negative impact on people and the planet. And the 2024 results show that ambitious sustainability goals can go hand in hand with business growth.
Kappahl Group is taking another step in its expansion journey by offering selected products from its assortment on the e-commerce platform Zalando. The goal is to introduce the Kappahl and Newbie brands to new target audiences.
Kappahl Group remains committed to driving sustainable change in the fashion industry and encourages customers to join the effort by choosing to forgo shopping bags whenever possible.
35 years at the forefront of fashion - Kappahl's journey in Finland began in 1990 when the company acquired Kestilä Ltd, the country's first ready-to-wear manufacturer. Over the years, Kappahl has grown to become a major player in the Finnish fashion scene - today the company has 44 stores in Finland, including Newbie stores, and around 6 million customers visit the physical stores every year.
Kappahl’s spring collection embodies the brand’s heritage of timeless, high-quality, and responsible fashion. The collection is launched through a campaign that highlights relationships and is part of Kappahl’s new brand communication, You and Yours. This communication strategy aims to reinforce Kappahl’s position and unique offering, showcasing its extensive fashion range for all target groups.
Kappahl Group continues to expand its second-hand offering through a newly established partnership with the innovative consumer-to-consumer (C2C) platform reCRQL. Customers in Sweden can now easily resell their previously purchased Kappahl garments, giving them a new life in someone else’s wardrobe. The service applies to the entire range and all brands within the Kappahl Group.
Newbie is celebrating its 15th anniversary by shining the spotlight on iconic products that demonstrate the timeless design of the Newbie brand. It is also launching two exclusive collections that pay tribute to the brand’s reputation as a leading destination for clothes for celebrations and special occasions.
