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  • Image from Kappahl’s 2026 spring campaign featuring six people and a dog, all dressed in Kappahl’s spring fashion

    Kappahl launches new version of We Are Family – celebrating the many forms of family in its spring campaign

    “For us, family is not about what it looks like, but what it means. It is the relationships that shape us, and those are the ones we dress,” says Andrea Stenhamre, Marketing Director at Kappahl.
    This spring, Kappahl highlights a broader understanding of family in a new campaign rooted in the fashion brand’s more than 70‑year history. Having dressed several generations since 1953, Kappahl now tu

  • Kappahl Group expands to Iceland – opening nine stores via franchise

    In Spring 2026, Kappahl Group will expand and open several Kappahl and Newbie stores in Iceland. Preparations for the new stores have started - eight Kappahl stores and one Newbie store will open through the Icelandic franchise partner LKA 19 - with openings planned for Spring next year. “This establishment is part of our growth strategy to strengthen our presence in the Nordic market

    Two images from Swedish fashion brands Kappahl's and Newbie's stores interior

  • The wishlist. To you and yours. – Kappahl’s Christmas Campaign 2025

    Swedish fashion brand Kappahl continues on its brand transformation journey, further building on the you and yours messaging that celebrates connection, emotion, and timeless fashion for the family crew. With collections spanning woman, man, XLNT, big kids, mini kids, and baby, this year’s Christmas campaign captures togetherness through fashion that feels both festive and authentic.​

    Images from Swedish fashion brand Kappahl's Christmas campaign 2025.

  • Autumn collection. For you. And yours. – Kappahl’s fall campaign 2025

    Kappahl launches fall campaign 2025: Autumn collection. For you. And yours. The campaign showcases timeless autumn looks: classic coats, cozy knitwear, and seasonal pieces in warm brown and neutral tones. Matching corduroy sets, sleek accessories, and modern details complete a collection that feels both contemporary and timeless. ​

    Models wearing pieces from Kappahl's Autumn collection 2025

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