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  • Kappahl launches summer campaign – summer for you. and yours.

    Kappahl launches summer campaign – summer for you. and yours.

    Today, Kappahl launches its summer campaign, summer for you. and yours. This marks the brand’s second campaign using Kappahl’s renewed messaging platform, with a clear focus on strengthening its unique position: offering a wide range of fashion for the whole family.

  • Newbie accelerates its international expansion – Continued growth in the UK

    Newbie accelerates its international expansion – Continued growth in the UK

    Newbie, a part of the Kappahl Group, is continuing its international growth with an ambitious expansion plan. The company is intensifying its presence in the UK with several new store openings planned for 2025. Newbie’s success is built on creating an inspiring shopping environment and on its firm focus on sustainability, characterised by quality, timeless design and a nostalgic style.

  • Selected styles from Kappahl Group's brands Kappahl and Newbie are now available on Zalando in eight countries.

    Kappahl Group expands by selling Newbie and Kappahl on Zalando

    Kappahl Group is taking another step in its expansion journey by offering selected products from its assortment on the e-commerce platform Zalando. The goal is to introduce the Kappahl and Newbie brands to new target audiences.

  • Kappahl celebrates 35 years in Finland in 2025

    Kappahl Finland celebrates its 35th anniversary and launches a timeless spring collection

    35 years at the forefront of fashion - Kappahl's journey in Finland began in 1990 when the company acquired Kestilä Ltd, the country's first ready-to-wear manufacturer. Over the years, Kappahl has grown to become a major player in the Finnish fashion scene - today the company has 44 stores in Finland, including Newbie stores, and around 6 million customers visit the physical stores every year.

  • You and Yours – Kappahl’s major spring fashion campaign

    You and Yours – Kappahl’s major spring fashion campaign

    Kappahl’s spring collection embodies the brand’s heritage of timeless, high-quality, and responsible fashion. The collection is launched through a campaign that highlights relationships and is part of Kappahl’s new brand communication, You and Yours. This communication strategy aims to reinforce Kappahl’s position and unique offering, showcasing its extensive fashion range for all target groups.

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