Kappahl Group and Arkivet Second Hand have signed an agreement under which Kappahl Group acquires a majority stake in Arkivet. The acquisition establishes a partnership between the two companies with the ambition of transforming the fashion industry and developing the fashion offering of the future in a circular economy.
Kappahl Group has appointed Esko Österbacka as its new Chief Financial Officer. Esko Österbacka brings more than 25 years of experience in finance across a range of industries. He most recently served as CFO at Nordic Garden Group, which includes Blomsterlandet and Plantehallen. He will assume the position no later than the turn of the year 2026/2027.
Kappahl Group’s latest sustainability report shows strong progress in 2025, with circularity, transparency and long-term responsibility increasingly driving the business. Compared with the 2022 baseline, climate emissions were reduced by 30 percent, while net sales from circular offerings increased by 102 percent.
On April 24, Kappahl Group’s lifestyle brand kay/day will open its doors in Västermalmsgallerian in Stockholm, marking the brand’s first standalone store. The opening represents an important step in the development of both kay/day and Kappahl as brands.
“For us, family is not about what it looks like, but what it means. It is the relationships that shape us, and those are the ones we dress,” says Andrea Stenhamre, Marketing Director at Kappahl.
This spring, Kappahl highlights a broader understanding of family in a new campaign rooted in the fashion brand’s more than 70‑year history. Having dressed several generations since 1953, Kappahl now tu
Scandinavian childrenswear and lifestyle brand Newbie partners with Swedish heritage footwear brand Kavat, founded in 1945, to launch a limited collection of premium leather children’s shoes.
Kappahl Group has supported children and young people through partnerships with children’s rights organisations since 2006. In recent years, the shared engagement together with our customers has continued to grow – and 2025 became yet another record year. In total, Kappahl Group and its customers raised SEK 6.17 million in 2025.
In Spring 2026, Kappahl Group will expand and open several Kappahl and Newbie stores in Iceland. Preparations for the new stores have started - eight Kappahl stores and one Newbie store will open through the Icelandic franchise partner LKA 19 - with openings planned for Spring next year. “This establishment is part of our growth strategy to strengthen our presence in the Nordic market
On 20 November, Swedish lifestyle brand Newbie will open its 11th store in the London area. The opening is part of the brand’s ongoing expansion in the UK and further strengthens Newbie’s presence in one of its most important markets.
Swedish fashion brand Kappahl continues on its brand transformation journey, further building on the you and yours messaging that celebrates connection, emotion, and timeless fashion for the family crew. With collections spanning woman, man, XLNT, big kids, mini kids, and baby, this year’s Christmas campaign captures togetherness through fashion that feels both festive and authentic.
Kappahl launches fall campaign 2025: Autumn collection. For you. And yours. The campaign showcases timeless autumn looks: classic coats, cozy knitwear, and seasonal pieces in warm brown and neutral tones. Matching corduroy sets, sleek accessories, and modern details complete a collection that feels both contemporary and timeless.
Jeans are always in style – trendy, comfortable, durable, and sustainable. But as ripped and trashed denim once again appears in fashion, Kappahl is choosing a different path. This decision marks yet another step in the Kappahl Group’s journey toward creating a more responsible fashion world.
