Swedish fashion brand Kappahl continues on its brand transformation journey, further building on the you and yours messaging that celebrates connection, emotion, and timeless fashion for the family crew. With collections spanning woman, man, XLNT, big kids, mini kids, and baby, this year’s Christmas campaign captures togetherness through fashion that feels both festive and authentic.
Kappahl launches fall campaign 2025: Autumn collection. For you. And yours. The campaign showcases timeless autumn looks: classic coats, cozy knitwear, and seasonal pieces in warm brown and neutral tones. Matching corduroy sets, sleek accessories, and modern details complete a collection that feels both contemporary and timeless.
Jeans are always in style – trendy, comfortable, durable, and sustainable. But as ripped and trashed denim once again appears in fashion, Kappahl is choosing a different path. This decision marks yet another step in the Kappahl Group’s journey toward creating a more responsible fashion world.
Kappahl launches back to school campaign, capturing the colourful chaos, quiet confidence and quirky charm of kids being kids. The collection features updated wardrobe favourites with soft knits, graphic prints, sporty basics and trendy accessories —designed to support style and self-expression for every child.
Today, Kappahl launches its summer campaign, summer for you. and yours. This marks the brand’s second campaign using Kappahl’s renewed messaging platform, with a clear focus on strengthening its unique position: offering a wide range of fashion for the whole family.
Newbie, a part of the Kappahl Group, is continuing its international growth with an ambitious expansion plan. The company is intensifying its presence in the UK with several new store openings planned for 2025. Newbie’s success is built on creating an inspiring shopping environment and on its firm focus on sustainability, characterised by quality, timeless design and a nostalgic style.
Kappahl Group's Sustainability Report shows that the Group continues to make significant strides toward a sustainable business model and a more responsible fashion future. Today, over 95% of its garments are made with less negative impact on people and the planet. And the 2024 results show that ambitious sustainability goals can go hand in hand with business growth.
