New Survey: 8 Out of 10 Swedes Drink Coffee
The coffee roastery Löfbergs has conducted an extensive survey of Swedish coffee habits. Among other findings, it reveals that 8 out of 10 Swedes drink coffee, with filter coffee being the clear favourite.
The coffee roastery Löfbergs has conducted an extensive survey of Swedish coffee habits. Among other findings, it reveals that 8 out of 10 Swedes drink coffee, with filter coffee being the clear favourite.
The ICP Annual Report 2023 highlights support for over 36,000 coffee farming households, promoting sustainable practices and women's participation. Key achievements include increased climate-friendly farming methods and income diversification, enhancing resilience among smallholder farmers across several coffee-producing nations.
Sweden is one of the world’s most coffee-consuming countries. Hot coffee is dominating, but the interest for cold coffee is growing, especially among young people. This according to a new survey conducted on behalf of Löfbergs. 36 per cent of all coffee-drinking Swedes aged 18 to 29 have consumed ice coffee in the past month. It means that ice coffee is more popular than both cappuccino and latte.
Through purposeful efforts and large investments, Swedish-based Löfbergs has successfully reduced its climate impact with 90 per cent over the last three years. The results are presented in the sustainability report that the family-owned coffee roaster releases today.
It´s about the power of doing things together. That goes for sustainability as well of course. Here Kathrine Löfberg, chair of the board, and Anders Fredriksson, CEO, share their thoughts on Löfbergs´ sustainability work.
Lower climate impact, more certified coffee and increased support for small-scale coffee farmers. The new sustainability report from Löfbergs shows that the family-owned coffee company continues to develop in the sustainability field. Löfbergs is now aiming at new goals: circular transformation with zero waste.
What will the world look like in 2030, and how will new impetus and trends affect the companies’ role in society? These questions kicked off a two-year foresight work that has engaged group management, managers as well as co-workers at the Swedish coffee roaster Löfbergs. In the podcast “The Future Starts Here", the company’s CEO Lars Appelqvist shares the results.