New Survey: Coffee Remains a Daily Habit for 8 in 10 Swedes

Eight in ten Swedes drink coffee regularly. Filter coffee continues to dominate, and a majority of consumers still perceive coffee as good value for money. These are the key findings from the third edition of the Löfbergs Coffee Report - the most comprehensive survey of coffee consumption habits in Sweden.

"Swedes remain deeply committed to their coffee. That coffee consumption remains at such a high level shows just how firmly rooted coffee culture is in Sweden," says Anders Thorén, Head of Corporate Communications at Löfbergs.

Filter coffee still the clear favourite
Filter coffee continues to lead the Swedish market. Seventy per cent say it is their most frequently consumed coffee type, and 85 per cent of coffee drinkers have had filter coffee in the past month, placing it well ahead of instant coffee, which ranks second at 25 per cent.

When asked which time of day is most important for drinking coffee, 68 per cent say the morning, followed by 18 per cent late morning and 6 per cent in the afternoon.

"For many Swedes, filter coffee is an essential part of the morning routine. Previous reports show that 55 per cent drink their first cup before 8 a.m. - a clear sign that coffee helps Sweden wake up," says Anders Thorén.

Coffee retains its perceived value
Coffee prices have increased over the past year, yet a majority of coffee drinkers still believe coffee is worth the price. Sixty-one per cent say today's retail price is low or good value, and 79 per cent drink as much coffee as before - or more.

"There is no doubt that Swedish consumers place a high value on coffee. The survey also shows that coffee is the beverage people are most willing to pay for, compared with juice, milk, soft drinks and energy drinks," says Anders Thorén.

Founded in 1906 and still family-owned, Löbergs is one of the largest coffee roasters in the Nordics. Headquartered in Karlstad, Sweden, the company is known for its strong commitment to taste, sustainability, and coffee know-how. The company began exporting coffee in 1993, and today around half of its sales are outside Sweden. Löfbergs has subsidiaries across Northern Europe, including Sweden, Norway, Denmark, Finland, Estonia, Latvia, Lithuania, Poland, and the United Kingdom.

For questions about the report or to learn more about coffee consumption in Sweden, please contact:
Anders Thorén, Head of Corporate Communications, +46 703 55 64 22, anders.thoren@lofbergs.se

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From the Löfbergs Coffee Report 2026

Top 5 – What type of coffee have you consumed in the past month?

1. Filter coffee: 85%

2. Instant coffee: 25%

3. Cappuccino: 21%

4. Espresso: 19%

5. Latte: 19%

Top 5 – What types of coffee do you drink regularly?

1. Brewed coffee: 70%

2. Instant coffee: 7%

3. Espresso: 4%

4. French press: 3%

5. Capsule: 3%

Top 5 – Which coffee moment is most important to you?

1. Morning: 68%

2. Late morning: 18%

3. Afternoon: 6%

4. Lunch: 4%

5. Evening: 1%

Top 5 - What beverage are you willing to pay most at retail?

1. Coffee: 36%

2. Juice: 17%

3. Milk: 11%

4. Energy drinks: 11%

5. Soft drinks: 6%

What is your opinion of the current price level (approx. SEK 1.50 per cup at retail)?

Low: 9%

Good value: 52%

High: 39%

The survey was conducted by Kantar Media, with a total of 3,970 respondents aged 18-79 interviewed.