Craft’s New Brand Film with Tim Tollefson Reminds Us: Running Is in Our DNA
Craft's new brand film reminds us that we’re all meant to run by transforming ultra runner Tim Tollefson into a caveman.
Categories: running
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The poster boy of ultrarunning, Tim Tollefson, joins Craft Elite Run Team
Sportswear brand Craft keeps on building its strong Elite Run Team, adding Tim Tollefson to the powerful roster. Having won the Javelina Jundred, Lavaredo Ultra Trail 120K, and Ultra Trail Australia 100K, as well as podiumed at the 2017 UTMB, Tim is one of the most successful male American 100-milers. Not shying away from the other side of the coin, Tim is also an important voice regarding the men
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The "un-signable" Arlen Glick joins Craft Elite Run Team
Ultra-marathon runner Arlen Glick has piled up big victories in the 100-mile category during the last years. Yet he has remained a free agent -- until now. Swedish sportswear brand Craft is extremely proud to present Arlen as the latest member to its ultra-powerful Elite Run Team.
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Ultra-star Mimmi Kotka joins Craft Elite Run Team
Sportswear brand Craft's strong Elite Run Team just keeps getting stronger. The latest addition to the powerful team is none other than ultra-trail and skyrunning athlete Mimmi Kotka. The collaboration between Craft and Mimmi Kotka starts January 1, 2023.
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Ida Nilsson won silver at the Trail World Champs!
Experienced Craft runner Ida Nilsson won silver in the long distance of 78.7 km at this year's World Trail Running Championships in Thailand. Under a scorching sun and after conquering over 5,000 vertical meters, Ida finished second with the total time of 8.34.59.
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This 240-page long Ultimate Guide to Running only contains two phrases
Running footwear and apparel company Craft releases an Ultimate Guide to Running. The book is a 240-page long coffee table book with a preface by legendary long-distance runner Tommy “Rivs” Puzey. Although beautiful to look at with a high-end design, the book only contains two phrases: Left foot. Right foot.
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Craft adds three world-class runners to its Elite Run Team
Craft Elite Run Team is a world-class outfit that competes all over the globe in various long-distance events, focusing primarily on trail races. For the 2022 season, the team has added the three topflight runners Tim Freriks, Ida Nilsson and Aroa Sio to its powerful roster.
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Craft launches lightweight, powerful headlamp
– in collaboration with fashion-tech brand Bookman Sportswear brand Craft expands its high-performance product range with an all-new headlamp, especially designed for runners. A result of a close collaboration with fashion-tech brand Bookman, the new headlamp is lightweight yet powerful and comes with a minimalistic, small-sized design for simplicity and minimum bouncing.
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Craft launches CTM Ultra Carbon Race Rebel – superlight road racer for record-breaking marathons
The fruitful collaboration between Swedish sportswear brand Craft and endurance athlete Tommy Rivs has resulted in yet another groundbreaking running shoe – the CTM Ultra Carbon Race Rebel. Weighing a mere 200 grams, the superlight road racer is designed for record-breaking marathon performances at the highest level of running.
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Craft presents: Finding Flagstaff – A Journey to the hidden heart of running.
How could a small town in rural Arizona become the center of ultra- and long-distance running? Sportswear brand Craft is determined to find out and launches a unique visual campaign that journeys to the heart of running, and to life itself.
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Spartan and CRAFT Sportswear Partner to Create High-Performance Apparel Specifically Designed for Obstacle Course Racing
Spartan and CRAFT Sportswear have entered a global partnership, naming the leader in technical performance apparel as “official performance apparel and footwear” of the world’s largest obstacle race and endurance brand. The multi-year partnership will see the two brands developing the first high-performance technical apparel for the rising sport of Obstacle Course Racing (OCR).
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Changing the game. Once again.
The world's most advanced baselayer once again ups the ante. Engineered to make athletes lighter, faster and better, Active Extreme 2.0 from Craft Sportswear takes performance baselayer to a whole new level.
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BEAT THE HEAT™ - the seal of quality for superior cooling sportswear
If you have worked out in hot conditions, you already know this fact: Warm temperatures reduce your athletic performance. BEAT THE HEAT™ from Craft Sportswear is designed to take this fact and turn it into your advantage.
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Let the run ease your mind
Do you run to reach a higher place where feeling good easily trumps breaking new personal records? The new Mind concept from Craft Sportswear, which combines contemporary design with great functionality, may be exactly what your are looking for.
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Devotion Tights – now with an even smoother fit and more stylish options
If you train hard in order to perform optimally, you need garments that match your ambitions. The new, updated Devotion Tights are developed for dedicated enthusiasts who aim to run faster, lighter and longer.
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Active Comfort Singlet – the stylish and multifaceted top for comfortable workouts
Looking for a versatile garment that works both as a functional baselayer and a comfortable training top? The new Active Comfort Singlet, a stylish and super-soft item, was designed for smart people like you.
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The smooth pullover that performs like a running jacket!
Are you one of those devoted runners who won’t let low temperatures and windy conditions cancel your pursuit of high performance? Then let Defense Thermal Wind Top cheer you on through the winter and spring season.
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High-visibility running garments just got a serious design upgrade!
Running in the dark hours has always come with a challenge. How to run and be visible and still feel and look like a smooth athlete? Solving this age-old equation, Brilliant Windbreaker offers great visibility as well as a design that dazzles in the limelight.
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CRAFT AND SPRINT STAR SANNA KALLUR TEAM UP TO DEVELOP THE NEXT GENERATION SPORTSWEAR
Functional sportswear brand Craft joins forces with Swedish sprint hurdler and world-class athlete Sanna Kallur. The partnership means that the European champion will train and race wearing Craft products as well as play a major part in the development of the brand’s new functional sportswear.
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Weightless jacket for athletes who aim to run like the wind – Craft Focus Hood Jacket
Do you strive for perfection and always run as light as possible? Weighing in at only a few grams, the new Focus Hood Jacket offers almost weightless wind protection and will take your running to new heights.
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