Tisková zpráva - 24 Červen 2019 18:05

Harmóniában a természettel, a kekszgyártásban is

Tovább bővíti fenntarthatósági programját, a Harmonyt a Mondelez International. A mára 7 európai ország összesen 1700 gazdáját tömörítő projekt ez évi legújabb csatlakozója Magyarország. A vállalat végső célkitűzése, hogy 2022-ig minden európai keksz brandjéhez az e program keretében előállított búzát biztosítsa alapanyagként.

A Mondelez International 2008-ban útjára indított Harmony programjának újabb lépéseként, a vállalat fenntartható búzatermesztést célzó projektje ez évtől újabb országgal és termőföldekkel gazdagodik; tavasszal Magyarországon is elvetették a búzát a programhoz csatlakozó első hazai gazdálkodók földjén. Emellett a vállalat két globális márkája, a belVita és a Barni termékek is bekapcsolódnak a projektbe, a nyári hónapoktól pedig a teljes európai piacon, az érintett termékek csomagolásán is megjelenik majd a Harmony logó.

A célkitűzések szerint 2022-re a vállalat európai keksz márkáinak 100%-a a programban megtermelt búzából kerül majd előállításra. A Harmony jelenleg a vállalat európai kekszgyártásának 60%-át lefedi, és összesen 1700 gazdát, 13 malmot és további 21 partnert számlál Belgiumban, Csehországban, Franciaországban, Olaszországban, Lengyelországban, Spanyolországban, ez évtől pedig már Magyarországon is.

„A világ legnagyobb kekszgyártójaként az a küldetésünk, hogy biztosítsuk a fenntartható módon történő búzatermesztést. A Harmony program keretében Európa-szerte változtatunk a termesztés és betakarítás módján. Szeretnénk a fogyasztóknak olyan magas minőségű termékeket kínálni, melyek gyártása fenntartható módon előállított alapanyagokon nyugszik” – mondta Flora Schmitlin, a Mondelez Harmony EU programjának vezetője.

A programban a gazdálkodás folyamatai optimalizálásra kerültek. A projekt szabályzata szerint a gazdálkodóknak minimalizálniuk kell a környezeti terhelést, így mérsékelni a növényvédőszerek használatát, csökkenteni a szén-dioxid kibocsátást és a vízhasználatot, valamint biztosítaniuk kell a biodiverzitást: földjeik 3%-ának virágos rétként a méheket kell táplálniuk. Cél, a természetes fertilizáció.

A folyamatok minden része auditált, számtalan adaton és mérőszámon keresztül vizsgálják a projekt hatását, az éves felülvizsgálatok során pedig kiderül, mely területeken lehet még további fejlesztéseket eszközölni. Emellett a résztvevő gazdák számára rendszeres tréningeket tartanak, ahol az eljárás szükségességére is kitérnek.

A Harmony a Mondelēz International európai fenntartható búzatermesztési programja, mely 2008-ban, Franciaországban indult. Az elmúlt több mint egy évtized során a projekt teljes átláthatóságot biztosított és nagymértéjben hozzájárult a helyi biodiverzitás megőrzéséhez.

A Harmony számokban

1,700 gazdálkodó partner Európában
39,000 hektárnyi elvetett Harmony búza Európában, 2017-ben
177,000 tonnányi betakarított francia Harmony búza Európában, 2017-ben
1,026 hektárnyi virágoskert létesítése
A LU kekszek 98%-a Franciaországban már Harmony búzából készül

További információkért látogasson el a Harmony program weboldalára:

Magyarul: https://harmony.info/hu-hu
Angolul: https://harmony.info/en-en

Témata

Food industry

Značky

A Mondelēz International-ről

A Mondelēz International, Inc. (NASDAQ: MDLZ) a világ 150 országában forgalmazza snacktermékeit fogyasztóinak. 2018-ban nettó 26 milliárd dolláros árbevétellel a MDLZ a világ vezető snackgyártója, olyan ikonikus globális márkákkal, mint az Oreo, belVita és LU kekszek; Cadbury Dairy Milk, Milka és Toblerone csokoládék; Sour Patch Kids cukorka és Trident rágógumi. A Mondelēz International a Standard and Poor’s 500, a Nasdaq 100 és a Dow Jones Sustainability Index büszke tagja. További információkért látogasson el weboldalunkra: www.mondelezinternational.com vagy kövesse vállalatunkat a Twitteren: www.twitter.com/MDLZ.

Kontakty pro média

Jiří Šebek

Kontakt pro média Corporate & Government Affairs Manager Czech Republic/ Slovakia/ Hungary CorporateAffairsCZSK@mdlz.com +420 702 932 937

Související dokumenty Download images for media use

HARMONY_LOGO_EN
Licence: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
Formát souboru: .jpg
Velikost: 1536 x 1420, 1.04 MB

Flora Schmitlin, Harmony EU Program Manager

Flora Schmitlin, Harmony EU Program Manager
Licence: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
Formát souboru: .jpg
Velikost: 4480 x 6720, 5.09 MB

Harmony_image_1
Licence: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
Formát souboru: .jpg
Velikost: 2592 x 1944, 1.76 MB

Harmony_image_2
Licence: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
Formát souboru: .jpg
Velikost: 2095 x 1571, 1.16 MB

Harmony_image_3
Licence: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
Formát souboru: .jpg
Velikost: 2560 x 1920, 2.39 MB

Harmony_image_4
Licence: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
Formát souboru: .jpg
Velikost: 4608 x 3072, 4.65 MB

BBDR_Harmony_1
Licence: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
Formát souboru: .jpg
Velikost: 6720 x 4480, 6.01 MB

BBDR_Harmony_2
Licence: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
Formát souboru: .jpg
Velikost: 4480 x 6720, 6.37 MB

BBDR_Harmony_3
Licence: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
Formát souboru: .jpg
Velikost: 6720 x 4480, 5.99 MB

BBDR_Harmony_4
Licence: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
Formát souboru: .jpg
Velikost: 6720 x 4480, 6.2 MB

BBDR_Harmony_5
Licence: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
Formát souboru: .jpg
Velikost: 6720 x 4480, 5.46 MB

BBDR_Harmony_6
Licence: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
Formát souboru: .jpg
Velikost: 6720 x 4480, 7.03 MB

BBDR_Harmony_7
Licence: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
Formát souboru: .jpg
Velikost: 6720 x 4480, 6.41 MB

BBDR_Harmony_8
Licence: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
Formát souboru: .jpg
Velikost: 6720 x 4480, 6.46 MB

Harmony_pole_1
Licence: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
Formát souboru: .jpg
Velikost: 6720 x 4480, 5.73 MB

Harmony_pole_2
Licence: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
Formát souboru: .jpg
Velikost: 6720 x 4480, 6.72 MB

Harmony_pole_3
Licence: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
Formát souboru: .jpg
Velikost: 4480 x 6720, 6.19 MB

Harmony_pole_4
Licence: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
Formát souboru: .jpg
Velikost: 4480 x 6720, 5.6 MB

Harmony_pole_5
Licence: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
Formát souboru: .jpg
Velikost: 6720 x 4480, 6.51 MB

Harmony_pole_6
Licence: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
Formát souboru: .jpg
Velikost: 4480 x 6720, 6.56 MB

Harmony_pole_7
Licence: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
Formát souboru: .jpg
Velikost: 4480 x 6720, 6.55 MB

Harmony_pole_8
Licence: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
Formát souboru: .jpg
Velikost: 4480 x 6720, 5.97 MB

Harmony_pole_9
Licence: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
Formát souboru: .jpg
Velikost: 4480 x 6720, 5.68 MB

Harmony_pole_10
Licence: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
Formát souboru: .jpg
Velikost: 4480 x 6720, 4.54 MB

Harmony_pole_11
Licence: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
Formát souboru: .jpg
Velikost: 6720 x 4480, 8.87 MB

Harmony_pole_12
Licence: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
Formát souboru: .jpg
Velikost: 6720 x 4480, 4.75 MB

Harmony_pole_13
Licence: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
Formát souboru: .jpg
Velikost: 6720 x 4480, 4.35 MB

Harmony_pole_14
Licence: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
Formát souboru: .jpg
Velikost: 6720 x 4480, 6.59 MB

Harmony_pole_15
Licence: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
Formát souboru: .jpg
Velikost: 4480 x 6720, 6.05 MB

Harmony_pole_16
Licence: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
Formát souboru: .jpg
Velikost: 6720 x 4480, 7.46 MB

Harmóniában a természettel, a kekszgyártásban is
Licence: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
Formát souboru: .pdf

Harmóniában a természettel, a kekszgyártásban is
Licence: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
Formát souboru: .docx