Events & webinars

Mens nogle i høj grad benytter sig af AI, er andre mere tøvende. Hvad er psykologien bag dette? Niklas Laninge, psykiater og ekspert i menneskelig adfærd, forklarer.

Join us for an insightful 1-hour panel discussion with prominent industry experts who will share key findings from our ‘State of Nordic PR and Communication’ report.

Interview with Frida Roberts about creating psychological safety and well-being in organizations. We believe it is our responsibility to address this issue and initiate a broader conversation about the current state of the PR- and Communication industry.

Join us where we will listen to Arash Gilan, the co-founder and CEO of one of the largest marketing companies in the Nordic region, Viva Media talk about the impact of AI and how we can all benefit from starting to experiment, embrace and help to shape its use for our future.

I denne episode af Coffee & Communication vil vi møde Hilde Tunge, Senior Advisor hos kommunikationsbureauet Apriil, for at tale om, hvordan man måler effekten af vores PR- og kommunikationsindsatser, og hvad vi skal forstå, når vi gør dette

En ny undersøgelse fra Oxford University Press med titlen “The Matter of Fact” ser på hvordan mennesker over hele verden søger information og vurderer dens nøjagtighed. Et fascinerende emne med vigtige indsigter, der vil påvirke, hvordan dit firma kommunikerer hvad de har at tilbyde både lokalt og globalt. Virksomheder bør kende deres publikum og vide, hvordan de bedst kan fange deres opmærksomhed. Men hvilke kilder stoler dit publikum på og finder troværdige? Er det de traditionelle medier, sociale medier, online-medier eller trykte medier? Og hvordan påvirker dette, hvad, hvordan og hvor du bør kommunikere? Bemærk venligst, at webinaret afholdes på engelsk.

Lyt til eksperterne, der giver dig en hel time med fremragende indsigter, vidensdeling og diskussioner om, hvad der er trend i PR & kommunikationssektoren 2023.

Together with our own Head of PR and Communications Advisor Adam Karseland, we will talk about the most important trends, challenges and opportunities to look out for going into 2023.

How can we change this perception and make PR and Communications feel confident measuring and evaluating their work? We have invited Jesper Andersen, PR measurement expert, and strategy advisor, to discuss this further to help you as a communicator overcome your fears and become a true measurement master.

We have invited Mats Ekström, professor in Media and Communication at Gothenburg University, to talk about the new arena of journalism, the challenges of source validation, and how understanding the new journalistic landscape can help you get the impact you desire.

Content is taking a more central and strategic role in organisations. At the same time, many Nordic PR and communication professionals experience difficulties when it comes to delivering engaging, trustworthy, and high-quality content.

Communication connected to corporate social responsibility is highly prioritised in organisations today, but at the same time it’s evident that sustainability communication is a complex subject.