Join us where we will listen to Arash Gilan, the co-founder and CEO of one of the largest marketing companies in the Nordic region, Viva Media talk about the impact of AI and how we can all benefit from starting to experiment, embrace and help to shape its use for our future.
In this episode of Coffee & Communication we will meet with Hilde Tunge, Senior Advisor at the communication agency Apriil, to talk about how to measure the effect of our PR and Communication efforts and what we need to understand in doing this.
A new Oxford University Press study “The Matter of Fact” takes a look at how people across the world seek out information and judge its accuracy. A fascinating topic, with key insights that will shape the way your business communicates its offering, in your own region and abroad. Businesses need to know their audience and how to best get their attention. But which source does your audience trust and find factual? Could it be legacy media, social media, online media or print media? And how does this affect what, how and where you should communicate?
How can we change this perception and make PR and Communications feel confident measuring and evaluating their work? We have invited Jesper Andersen, PR measurement expert, and strategy advisor, to discuss this further to help you as a communicator overcome your fears and become a true measurement master.
We have invited Mats Ekström, professor in Media and Communication at Gothenburg University, to talk about the new arena of journalism, the challenges of source validation and how understanding the new journalistic landscape can help you get the impact you desire.
Content is taking a more central and strategic role in organisations. At the same time, many Nordic PR and communication professionals experience difficulties when it comes to delivering engaging, trustworthy, and high-quality content.
The nominations for Mynewsdesk’s annual competition, Nordic PR Awards, is now open! Nominate your department, or another Mynewsdesk customer, who has done a great job with their PR and communications work during 2021.
In today’s PR and communications landscape, relevance is becoming increasingly important to stay ahead of the curve. Staying relevant means being able to communicate the right message to the right audience at the right time – for maximum impact.