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Wir verkaufen nicht nur Teddys. Wir verkaufen Erinnerungen. Viele unserer Kundinnen und Kunden sind Teenager und junge Erwachsene, die als Kind selbst einen Build-A-Bear bekommen haben. Sie kommen mit einem stark nostalgisch gefärbten Bezug zurück”, sagt Morten Geschwendtner, CEO und Gründer von Intersource und Franchise-Partner für Build-A-Bear. Bilde: Intersource und Build-A-Bear
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