Press release -
MARKET LEADER ESSVE TO FOCUS ON EXPORTS
With our unique concept, clever product development and with a reinforced team it’s time for us to conquer the Baltic Sea region. We are also open to export more actively to other markets.
As a result of hard work and strategic development of the offering, ESSVE has become a market leader in both Sweden and in Norway. The launch of the ESSBOX System has been a key factor and is a concept that makes ESSVE unique on the international playing field. Therefore ESSVE confidently aims for new countries with the goal of becoming the market leading supplier of attachments in the Baltic Sea region.
With a mission to take ESSVE to new markets, Björn Sjögreen has come onboard as ’International Sales Development Manager’. Max Lagerstedt, CEO of ESSVE Sweden shares his view: ”I am very happy to have Björn with us to work with new and installed base customers, in order to fortify our position on new markets. He has a background from market leading FMCG-companies (Fast Moving Consumer Goods), and has worked as a Marketing- and Sales Manager at both Scan AB and GB Glace/Unilever. In addition Björn has owned and run his own construction company, which has provided him with a good experience of how the construction consumer views attachments. Björn was attracted by the strong brand and the unique packaging solutions. ”I am excited and feel enthusiastic about bringing ESSVE’s wide selection and great offer to the Nordic market and then to the rest of Europe. The strength of the selection, the brand and unique packaging solutions provide us with great opportunities for a successful international launch”, says Björn Sjögreen.
Finland and Denmark will be our prioritized markets, where the goal is to be in the top 3 within a few years. One of Björn’s main responsibilities will be to take on the role as ’International KAM Retail’, and a critical component is to benefit from our already established relationships with international builders- and hardware chains. Björn will also be responsible for the export of ESSVE’s offer to markets where ESSVE is not present with a sales organization of its own.
ESSVE was established in 1970 and is the market leader in the Nordic region in the area of attachment solutions for the builders- and automotive industries. The products range from tiny screws to powerful fasteners for dam construction. ESSVE also offers reliable tools for wood- and metal work to the builders industry and the branch of industry. ESSVE has 225 employees in nine different countries. ESSVE’s head office is located in Sollentuna, which is a suburb of Stockholm, Sweden, and the central warehouse is located in Ulricehamn, Sweden. Since 2004, ESSVE is a part of the B&B TOOLS-Group. www.essve.se