Turespaña launches ‘#SpainWillWait’ video to consolidate tourism loyalty and remind holidaymakers of what awaits them once travel restrictions are lifted

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Turespaña launches ‘#SpainWillWait’ video to consolidate tourism loyalty and remind holidaymakers of what awaits them once travel restrictions are lifted

The national tourism agency responsible for marketing Spain’s destination worldwide, TURESPAÑA, has launched a video titled ‘#SpainWillWait’ (España te espera) across its social media channels. The objective of the initiative is to consolidate tourists’ loyalty to the destination by reminding them of all that Spain has to offer and all that can be enjoyed once the COVID-19 crisis has passed. The video looks to convey an evocative idea of Spain, transporting holidaymakers from their homes and strengthening lasting emotional ties with the destination.

The video content is available in English with subtitles here as well as across the relevant social media channels (Twitter: @EspanjaSuomessa, @mincoturgob; Facebook: @spain.info.fi).


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For further information on Spain as a visitor destination, please visit www.spain.info or email helsinki@tourspain.es. 

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Espanjan Matkailutoimisto

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Official Spanish Tourism Authority in Finland

TURESPAÑA’s remit as an organisation is to promote Spain as a destination abroad, doing so by means of:

Promotion and marketing of tourism products and destinations in international markets, in collaboration with the regional authorities (Comunidades Autónomas), local authorities and the private sector.
Drawing up the bases of tourism policy, doing so in collaboration with other state organisations, public authorities and the private sector through the Sector-Based Tourism Conference (Conferencia Sectorial del Turismo), the Spanish Tourism Board (Consejo Español de Turismo) and the Interministerial Tourism Committee (Comisión Interministerial de Turismo).
Supporting Spanish tourism firms abroad and also expediting international tourism cooperation and relations.
Analysing knowledge and intelligence of the tourism economy and bringing it to wider notice.
Drawing up plans and programmes to foster innovation, quality, sustainability and competitiveness of tourism products and destinations.
Driving the modernisation of the tourism sector, improving its scientific and technological capacity and enhancing the effectiveness and efficiency of management processes.
Strategy and investment of Paradores de Turismo de España S.A (the company running the state-owned hotel network)
TURESPAÑA carries out its activity abroad through the network of Spanish Tourism Offices (Oficinas Españolas de Turismo), which depend on Spain’s embassies and consulates.

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