News -

World famous Hard Rock Cafe uses UGC to increase engagement and credibility

Restaurant and bar chain Hard Rock Cafe is a worldwide known concept, where people from the entire world come to enjoy the company of friends, good music and great food in a relaxed and welcoming atmosphere.

David Björkeryd, E‑Commerce & Digital Manager at Hard Rock Cafe in Gothenburg, Oslo, Stockholm and Helsinki, wants more people to be able to enjoy the authentic Hard Rock Cafe experience. In order to make that happen, he has increased the engagement from their audience on social media with over 900 % and to use it in a way that benefits the business.

- Before I started here, there was no common thread in our digital communication. And now, we have all the marketing teams focusing on relevant content, high quality pictures and our own tonality. As a result, the engagement on Facebook has increased with 900 % in the last 12 months.

Apart from managing Hard Rock Cafes own digital channels, David Björkeryd sees the value of user generated content solutions.

- People are more likely to trust a recommendation from another person over branded content, it’s clear to see how far the trust between people and marketers has stretched. Now we have the possibility to share our customers authentic photos, comments and reviews. That gives us a better chance to show off the authentic experience of Hard Rock Cafe.

Chances are higher that they decide to book a table when they see the naked truth, says David Björkeryd.

This is the reason why David Björkeryd decided to implement UGC (user generated content), provided by Flowbox, on all Hard Rock Café´s unit websites. The solution collects Instagram pictures with the hashtag #hrcgothenburg #hrcoslo #hrchelsinki #hrcstockholm and the geo locations (check-ins). Then we ask our customers if we can share it on our website.

When clicking on a picture, users are able to book a table directly through a link next to the picture.

- The biggest benefit with Flowbox’s UGC solution integrated on-site is the increased credibility that it brings. We receive great reviews and the UGC does a great job showing off our satisfied customers. Our online bookings have increased with more than 100 % and I can tell that Flowbox’s UGC-solution has a big part in the results. So, I’m really happy that we have gone from mainly phone bookings towards more online bookings. It’s saves us a lot of time, says David Björkeryd.

David Björkeryd has recently started his own company (Strategi Digital AB) to share his knowledge within Digital Marketing.

- People from other companies were reaching out to me and needed help with their digital marketing strategies so I finally decided to go out on my own. Now Hard Rock Cafe Oslo, Stockholm, Helsinki and Gothenburg, O’Learys and Joe Farelli’s are my clients, and I aim to repeat the same success for all my customers, says David Björkeryd.

- We are very excited about Hard Rock Cafe’s success thanks to Flowbox. This is proof that our platform is right in time, says Marcus Carloni, CEO & founder. Flowbox.

For more information, contact:

Helena Nordh Myhrman, Head of Content, Flowbox
070-4402523, helena.myhrman@getflowbox.com

Topics

  • Mass media

Categories

  • hard rock cafe
  • case studies

Contacts

Cecilia Rehn

Press contact Digital Marketing Manager Marketing & Communication +46700621611

Related media

World famous Hard Rock Cafe uses UGC to increase engagement and credibility
  • World famous Hard Rock Cafe uses UGC to increase engagement and credibility
  • License: Media Use
    The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
  • File format: .pdf
Download

Related content

First university in Belgium to use a UGC platform

PXL University in Belgium is the first school in Belgium to implement a MarTech solution for user-generated content (UGC). "Knowledge in content marketing is important for students who want to get an accurate picture of the modern marketing reality," says lector Guy Storms.

Lucardi sells more jewelry with UGC on product pages

Jewelry retailer Lucardi increased their online sales by involving their customers in a creative way. An A/B test showed an over 10 percent increase in transactions after implementing Flowbox's UGC platform for collecting customer images and integrating them in their online shop.

Pets Place makes your cat famous with UGC

After implementing Flowbox's platform for user generated content marketing, Pets Place not only increased their revenue 5%— but also raised their number of brand tags on Instagram from 80 to 1280 tags per month. “I thought people would view, click and like the content but I didn’t expect it to generate direct profit on a large scale.” says Stefan de Koning at Pets Place.

Zuid-Limburg attracts tourists and boosts entrepreneurs through UGC

Zuid-Limburg in the Netherlands is a treasure for visitors and offers both historic sightings and a picturesque nature. The VVV Zuid-Limburg website has about 2 million visitors per year and by using UGC in a smart way, the tourist board created a win-win situation for both residents and entrepreneurs in the area.

Community-led brand Northern Spirit increases engagement with UGC

​The phenomenon ‘community-led branding’ has been the talk of the town for some time now, and in fact it has become more or less the core of some of our most famous next-generation brands. A great example of this is Swedish workout brand Northern Spirit.

Jetshop and Flowbox work together to increase Scorett’s revenue online

​Scorett is one of today’s market leading shoe retailers in Sweden with over 85 physical stores around the country. Since the company’s start 1989, the store chain has grown significantly with their main focus on the physical stores. Recently, however, the ecommerce has quickly developed and gone from zero to hundred with the use of user generated content (UGC).

Casall brings style into training and lets their customers show it

Content investments are growing for across companies in all industries. Casall needed a way to engage their customers and wanted a way to use all the great content that their customers created in social media. After implementing Flowbox's platform, the user generated images on the start page of Casall’s website got a 12.23% CTR.

Fashion and design retailer Indiska let their customers be part of their brand

When user generated content is exposed, time spent on site increases with up to 80%. Little wonder then, Indiska started working with Flowbox to integrate UGC on their site. As a result, the conversion rate and CTR increased significantly.