Haglöfs reintroduces its iconic ShoSho daypack to the collection – in a new, updated and refined version. The name “ShoSho” means “I pay tribute to you.” It comes from a prayer used by the Sherpas of the Himalayas to show respect to the mountains. Haglöfs gave the name to this line of backpacks as a way of paying tribute to the people.
ShoSho – a classic Haglöfs backpackwith an authentic look
Refinement. That's one word that can sum up the Haglöfs SS19 range. Pieces were streamlined, silhouettes improved, features added, and new notes of color bought in – fashionable and attractive, without being locked to fleeting trends, and selected from timeless sources of inspiration to give even more of "instant classic" feel to the line. This also brings Haglöfs closer to its roots. Innovation a
Haglöfs has today released its annual Sustainability Report. In it, the Swedish outdoor gear manufacturer describes its extensive sustainability efforts in 2017 - relating to its products, the production of them, the people who work with them, and our planet.
RECRUITS NORDIC MARKETING MANAGER AND GLOCAL PR & SOCIAL MEDIA SPECIALIST
Extremely low weight and unparalleled high performance - just two of the principal characteristics of the L.I.M Bield Jacket, in which minimalistic design meets outstanding protection and innovative technological features.
Cotton - perhaps the world's most popular, most thirsty and most poisonous raw material. So much so that our planet is unable to produce any more cotton than current levels.
Biocides have long been used to avoid bad odors in training and outdoor clothing because they kill bacteria. That is the old school way. New innovations allow us to use zeolites, a pumice‐like mineral, which also keeps the clothes fresher without killing living organisms. Take a look!
Every year, billions of kilograms of textiles are being added to the world’s growing problem of waste. That’s unnecessary because these textiles can be reused or recycled. Here is a look at what we’re doing to keep clothes in the loop, again and again. Fall in love with your products. It’s possible.
They’re very small. Almost unseen by the naked eye. However, microplastics have started to clog ecosystems all around the world. Our oceans will soon likely have more plastic in them than fish. Take a look at what we’re doing to help address this here.
It stands to reason that to repair, rebuild and recharge an item is a better and more sustainable option than replacing it. So, it's a concept that Haglöfs built into the core of their new Eco PROOF Jacket – an item of clothing that ramps up the sustainability while remaining perfect for high performance activity. Eco PROOF Jacket is launched in two colours for men and women.
The outdoor brand Haglöfs has been awarded yet another design prize as its jacket Eco Proof Jacket was chosen Winner in the category Urban Outer Layer 3L at the ISPO Award 2018.
We know that the best clothing is made by using the right, most appropriate materials. Very often, this actually means that new materials, ones which do the job perfectly, are developed and created. But sometimes, materials that have been evolved over tens of thousands of years - like down- are the ones that suit the garment and its purpose best.
When this is the case, it's important that sust
