News - 23 February 2021 10:31

Head of Sustainability Elaine Gardiner is the newest addition to Haglöfs management team

Elaine Gardiner joined Haglöfs as new Head of Sustainability in 2019, to take Haglöfs sustainability ambitions to the next level.

To incorporate the Head of Sustainability role in the management team is vital to further improve Haglöfs sustainability practices in all areas of their operations and marks a milestone on the journey towards the brand's vision of becoming the #1 responsible outdoor performance brand.

The incorporation is effective as of January 2021.

Topics

Contacts

Sara Skogsberg Cuadras

Press contact CSR & Corporate Communicatins Manager sara.skogsberg-cuadras@haglofs.se +34616424178

Sophia Schlör

Press contact PR Manager PR sophia.schlor@haglofs.se +46720773930

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Welcome to Haglöfs!

We come from Sweden, a country of extreme weather and extensive landscape. A place where the outdoors isn’t just a far off place, it’s in the fabric of our culture and community. We are committed to creating gear that will support anyone, anywhere in their own outdoor adventure. We were founded in 1914 by Wiktor Haglöf, a visionary with a dream and a toolbox. Our story has evolved from humble beginnings, and we’ve ventured into new territory, creating technical designs that set a new standard in craftsmanship.

At Haglöfs, we are Outsiders by Nature. We draw outside the lines, think outside the box, and live outside our comfort zones. We encourage exploration both physically and mentally through embracing the outdoors. We believe that everyone can experience the outdoors, and do all we can to ensure that it will still be there for future generations to explore.