CARRYING YOUR STUFF SINCE 1914 | RETROSTYLED DAYPACKS IN NEW TORSÅNG SERIES

Press release -

CARRYING YOUR STUFF SINCE 1914 | RETROSTYLED DAYPACKS IN NEW TORSÅNG SERIES

Haglöfs new series of daypacks, the Torsång series, consists of three retro-style backpacks that are as functional and stylish in the city as on day trips to the countryside. The collection is a wink to Haglöfs proud heritage as a backpack manufacturer since 1914.

When designing the daypacks Haglöfs combined their unparalleled knowledge of backpack manufacturing with a sleek look and smart solutions for an urban lifestyle as well as for lighter outdoor adventures. The Torsång series truly combine comfort and wearability with good looks.

The Torsång series features three styles to fit your individual needs. All three styles are made from durable materials, have beautiful leather details and come in a number of colours. The material is bluesign® approved and the leather parts are from a gold-rated tannery. Each daypack has a padded laptop sleeve and offers outstanding comfort for the user.

The collection consists of Torsång, big enough to fit both your gym clothes and your laptop, Tight Malung – a refined version of Haglöfs beloved classic Tight, and Särna, the smallest in the range, but which fits all your essentials. Three great companions for people on the go.

Torsång Series is available in stores from July 2017.

Text and associated images can be downloaded at www.haglofs.com/press

For more information, please contact:

Sara Skogsberg Cuadras
Communication Manager
+ 46 8 584 40014
sara.skogsberg-cuadras@haglofs.se

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More than a century ago, Wiktor Haglöf designed a backpack for the local workers of Swedish small town Torsång. The durable, practical backpack would be the proud beginnings of what today is one of the world’s largest manufacturers of outdoor clothing, footwear and hardware. The Haglöfs brand is currently marketed to the Nordic region, Europe and Asia is owned by ASICS Corporation since 2010. For more info, please visit www.haglofs.com

Contacts

Sara Skogsberg Cuadras

Sara Skogsberg Cuadras

Press contact CSR & Corporate Communicatins Manager +34616424178
Sophia Schlör

Sophia Schlör

Press contact PR Manager PR +46720773930

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CARRYING YOUR STUFF SINCE 1914 | RETROSTYLED DAYPACKS IN NEW TORSÅNG SERIES
  • CARRYING YOUR STUFF SINCE 1914 | RETROSTYLED DAYPACKS IN NEW TORSÅNG SERIES
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  • CARRYING YOUR STUFF SINCE 1914 | RETROSTYLED DAYPACKS IN NEW TORSÅNG SERIES
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Welcome to Haglöfs!

We come from Sweden, a country of extreme weather and extensive landscape. A place where the outdoors isn’t just a far off place, it’s in the fabric of our culture and community. We are committed to creating gear that will support anyone, anywhere in their own outdoor adventure. We were founded in 1914 by Wiktor Haglöf, a visionary with a dream and a toolbox. Our story has evolved from humble beginnings, and we’ve ventured into new territory, creating technical designs that set a new standard in craftsmanship.

At Haglöfs, we are Outsiders by Nature. We draw outside the lines, think outside the box, and live outside our comfort zones. We encourage exploration both physically and mentally through embracing the outdoors. We believe that everyone can experience the outdoors, and do all we can to ensure that it will still be there for future generations to explore.

Haglöfs
Gustavslundsvägen 141
167 51 BROMMA
Sweden
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