Press release -
Changes to the Board of Directors at Haglöfs AB
Haglöfs AB announces adjustments to its Board of Directors. Stefan Ytterborn has stepped down from his role as a board member, and Mike Owilli has been appointed to join the board.
Mike Owilli is an experienced entrepreneur and business leader with extensive expertise in brand strategy, digital transformation, and consumer engagement. With a background in senior roles primarily within media and advertising, he has worked with some of the largest companies in retail, technology, and media. Mike’s creative ability to merge innovative storytelling with digitalization has not only driven growth but also transformed brands. His expertise in brand positioning and market expansion will provide valuable insights to Haglöfs as the company continues to strengthen its global presence.
Daniel Tseung, Chairman of the Board, commented:
"On behalf of Haglöfs, I would like to thank Stefan Ytterborn for his contributions to the company. We also welcome Mike Owilli to the board and look forward to his insights and experience as we continue to develop Haglöfs for the future."
Mike Owilli added: "I am deeply honored to join the board of Haglöfs, regarded as one of Sweden’s leading brands, particularly in the outdoor and sports segment. With its strong heritage and reputation for high quality and innovative design, I look forward to contributing to its continued global growth journey."
With this update, the Haglöfs’ Board of Directors will consist of:
- Daniel Tseung, Chairman
- Mikael Owilli, Board Member
- Liu Hong, Board Member
- Thomas Pitts, Board Member
The changes will take effect in due course.
For more information, please contact:
Sara Skogsberg
Corporate Communications Manager
Topics
We come from Sweden, a country of extreme weather and extensive landscape. A place where the outdoors isn’t just a far off place, it’s in the fabric of our culture and community. We are committed to creating gear that will support anyone, anywhere in their own outdoor adventure. We were founded in 1914 by Wiktor Haglöf, a visionary with a dream and a toolbox. Our story has evolved from humble beginnings, and we’ve ventured into new territory, creating technical designs that set a new standard in craftsmanship.
At Haglöfs, we are Outsiders by Nature. We draw outside the lines, think outside the box, and live outside our comfort zones. We encourage exploration both physically and mentally through embracing the outdoors. We believe that everyone can experience the outdoors, and do all we can to ensure that it will still be there for future generations to explore.
Haglöfs has been owned by LionRock Capital since December 2023. For more information, please visit www.haglofs.com.
