Press release -
FOR THE NEXT GENERATION OF ADVENTURERS | HAGLÖFS JUNIOR COLLECTION
This fall Haglöfs are launching their Junior Collection, a new clothing range consisting of some of the brand’s most beloved items - now adapted for the next generation of adventurers.
Haglöfs have been making extremely durable and functional products for adults since 1914 and for the first time in many years, they now launch a full series of clothing for kids who want to enjoy the outdoors.
By taking their unparalleled knowledge of manufacturing high-quality outdoor clothing and carefully adapting some of their classic items, the Junior Collection is designed to be a durable, comfortable and sustainable choice of kids’ outdoor clothing.
Haglöfs Junior Collection consists of Barrier, Astro, Mila and Swook jackets, as well as Mila, Breccia and Rugged Mountain pants. Each style comes in the size run 128-164 and a range of colors, and is made from fluorocarbon free and bluesign® approved materials.
Text and associated images can be downloaded at www.haglofs.com/press
For more information, please contact:
Sara Skogsberg Cuadras
Communication Manager
+ 46 8 584 40 014
sara.skogsberg-cuadras@haglofs.se
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More than a century ago, Wiktor Haglöf designed a backpack for the local workers of Swedish small town Torsång. The durable, practical backpack would be the proud beginnings of what today is one of the world’s largest manufacturers of outdoor clothing, footwear and hardware. The Haglöfs brand is currently marketed to the Nordic region, Europe and Asia is owned by ASICS Corporation since 2010. For more info, please visit www.haglofs.com
