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FOR THE NEXT GENERATION OF ADVENTURERS | HAGLÖFS JUNIOR COLLECTION

Press release -

FOR THE NEXT GENERATION OF ADVENTURERS | HAGLÖFS JUNIOR COLLECTION

This fall Haglöfs are launching their Junior Collection, a new clothing range consisting of some of the brand’s most beloved items - now adapted for the next generation of adventurers.

Haglöfs have been making extremely durable and functional products for adults since 1914 and for the first time in many years, they now launch a full series of clothing for kids who want to enjoy the outdoors.

By taking their unparalleled knowledge of manufacturing high-quality outdoor clothing and carefully adapting some of their classic items, the Junior Collection is designed to be a durable, comfortable and sustainable choice of kids’ outdoor clothing.

Haglöfs Junior Collection consists of Barrier, Astro, Mila and Swook jackets, as well as Mila, Breccia and Rugged Mountain pants. Each style comes in the size run 128-164 and a range of colors, and is made from fluorocarbon free and bluesign® approved materials.

Text and associated images can be downloaded at www.haglofs.com/press

For more information, please contact:

Sara Skogsberg Cuadras
Communication Manager
+ 46 8 584 40 014
sara.skogsberg-cuadras@haglofs.se

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More than a century ago, Wiktor Haglöf designed a backpack for the local workers of Swedish small town Torsång. The durable, practical backpack would be the proud beginnings of what today is one of the world’s largest manufacturers of outdoor clothing, footwear and hardware. The Haglöfs brand is currently marketed to the Nordic region, Europe and Asia is owned by ASICS Corporation since 2010. For more info, please visit www.haglofs.com

Contacts

Sara Skogsberg Cuadras

Sara Skogsberg Cuadras

Press contact CSR & Corporate Communicatins Manager +34616424178
Sophia Schlör

Sophia Schlör

Press contact PR Manager PR +46720773930

Welcome to Haglöfs!

We come from Sweden, a country of extreme weather and extensive landscape. A place where the outdoors isn’t just a far off place, it’s in the fabric of our culture and community. We are committed to creating gear that will support anyone, anywhere in their own outdoor adventure. We were founded in 1914 by Wiktor Haglöf, a visionary with a dream and a toolbox. Our story has evolved from humble beginnings, and we’ve ventured into new territory, creating technical designs that set a new standard in craftsmanship.

At Haglöfs, we are Outsiders by Nature. We draw outside the lines, think outside the box, and live outside our comfort zones. We encourage exploration both physically and mentally through embracing the outdoors. We believe that everyone can experience the outdoors, and do all we can to ensure that it will still be there for future generations to explore.

Haglöfs
Gustavslundsvägen 141
167 51 BROMMA
Sweden