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GRYM EVO JACKET | TOUGH, TECHNICAL AND SUSTAINABLE

Press release -

GRYM EVO JACKET | TOUGH, TECHNICAL AND SUSTAINABLE

The Grym Evo Jacket is one of the key pieces from Haglöfs’ forthcoming SS19 season. It’s a tough and technical 3-layer shell jacket, built with sustainability in mind. It's perfect for trekking activities and features everything you'll need for a trip deep into the wilderness.

The Grym Evo Jacket is a hard-wearing and highly protective 3-layer shell jacket, built from carefully selected sustainable materials. It's made with Haglöfs’ own PROOF™ ECO technology – where recycled materials have been used to create a material that offers an outstanding level of weatherproofing. The jacket has been constructed with ultrasonically welded seams for a combination of optimal protection and high levels of comfort while trekking.

Robert Olsson, Senior Clothing Designer at Haglöfs, explains:

Based on a stripped-back and toned-down design, the Grym Evo Jacket is ageless, truly versatile and long-lasting. The jacket features everything you'll need when you’re trekking deep in the wildest bits of wilderness you can find, including a trackable RECCO® reflector. It'll be a trusty companion on any adventure.”

The Grym Evo Jacket comes in dune, true black and desert yellow for men (XS-XXL), and dune and true black for women (XS-XXL). It will be launched in March 2019. Estimated retail price: 350€.

For more information, please contact:

Erica Wigge
Global Publishing Manager
+ 46 8 584 906 59
erica.wigge@haglofs.se


GRYM EVO JACKET – FACT SHEET

Features

  • Fabric: 3-layer, PROOF™ ECO fabric. 100% recycled Polyamide, rugged, dull, big-square ripstop weave face, laminated to a microporous Polyurethane membrane and a tricot backer
  • 204 g/m², bluesign® approved Hydrostatic head: >15,000 mm; Moisture Permeability (inverted cup): >15,000 g/m²/24h
  • Treated with a fluorocarbon-free DWR to protect from water and dirt
  • 3-way adjustable hood with reinforced peak
  • Underarm pit zips with water repellent zippers for ventilation
  • Two storm hand pockets with snap buttons, and one zippered chest pocket
  • Articulated sleeves and a dropped rear hem with single-hand adjustment
  • Snap button to placket at bottom hem
  • Ultrasonicweldingforsmootherfeeling
  • RECCO® reflector in brim
  • Centre back length: 83 cm (men’s size L) and 74,5 cm (women’s size M)

Subjects

Categories


In 1914, Wiktor Haglöf made the first stitch in a backpack that went on to inspire generations of people to get outside. From our Swedish heritage, with a commitment to sustainability and innovation, Haglöfs has continued to create progressive outdoor products at the highest level for hiking, mountaineering and freeriding. The Haglöfs brand is currently marketed to the Nordic region, Europe and Asia, and has been owned by ASICS Corporation since 2010. For more info, please visit www.haglofs.com

Press contacts

Sara Skogsberg Cuadras

Press contact CSR & Corp. Comms. Manager +34616424178
Sophia Schlör

Sophia Schlör

Press contact PR Manager PR +46720773930

Welcome to Haglöfs!

We come from Sweden, a country of extreme weather and extensive landscape. A place where the outdoors isn’t just a far off place, it’s in the fabric of our culture and community. We are committed to creating gear that will support anyone, anywhere in their own outdoor adventure. We were founded in 1914 by Wiktor Haglöf, a visionary with a dream and a toolbox. Our story has evolved from humble beginnings, and we’ve ventured into new territory, creating technical designs that set a new standard in craftsmanship.

At Haglöfs, we are Outsiders by Nature. We draw outside the lines, think outside the box, and live outside our comfort zones. We encourage exploration both physically and mentally through embracing the outdoors. We believe that everyone can experience the outdoors, and do all we can to ensure that it will still be there for future generations to explore.

Haglöfs
Gustavslundsvägen 141
167 51 BROMMA
Sweden