Press release -
Haglöfs announces leadership transition amid global expansion plans
Haglöfs today announced a change in its executive leadership. Fredrik Ohlsson, who has led the company with exemplary dedication for five years, will step down as CEO. This decision aligns with Haglöfs' preparation for a new phase of global expansion.
Fredrik has been instrumental in navigating Haglöfs through globally challenging times, significantly enhancing the company's market position and brand recognition worldwide. His strategic vision and leadership have prepared Haglöfs to compete and thrive in the global outdoor equipment and apparel market.
To ensure continuity and stability, Daniel Tseung and Tom Pitts from LionRock Capital will take over as interim co-CEOs until a new CEO is appointed. Both are seasoned leaders with extensive experience in the outdoor and sports retail industry, poised to maintain the momentum during this transition period.
Fredrik Ohlsson expressed his sentiments, saying, "It has been a privilege to lead Haglöfs through a period of many challenges and opportunities. Together, we've navigated challenges and seized opportunities that have significantly advanced our brand. I am proud of what we have achieved and am confident that Haglöfs will continue to excel and innovate under its new leadership.”
Daniel Tseung, Chairman of the Haglöfs Board, expressed his gratitude, saying, “We are very grateful to Fredrik for his remarkable leadership and profound impact on our company over the past five years. His strategic insights and unwavering commitment have been pivotal. As we move forward, Tom and I hope to guide our team effectively through this period of transition as we strive to continue innovating and expanding our global presence.”
For more information, please contact:
Sara Skogsberg
Corporate Communications Manager
Topics
We come from Sweden, a country of extreme weather and extensive landscape. A place where the outdoors isn’t just a far off place, it’s in the fabric of our culture and community. We are committed to creating gear that will support anyone, anywhere in their own outdoor adventure. We were founded in 1914 by Wiktor Haglöf, a visionary with a dream and a toolbox. Our story has evolved from humble beginnings, and we’ve ventured into new territory, creating technical designs that set a new standard in craftsmanship.
At Haglöfs, we are Outsiders by Nature. We draw outside the lines, think outside the box, and live outside our comfort zones. We encourage exploration both physically and mentally through embracing the outdoors. We believe that everyone can experience the outdoors, and do all we can to ensure that it will still be there for future generations to explore.
Currently marketed to the Nordic region, Europe and Asia, and has been owned by ASICS Corporation since 2010. For more info, please visit www.haglofs.com.
