Press release -
Haglöfs announces new member to its Board of Directors
Haglöfs is pleased to announce the appointment of Stefan Ytterborn as the new member of the Board of Directors.
With a background in founding innovative companies like POC and CAKE, Stefan Ytterborn brings a wealth of experience in product innovation and brand development. His extensive knowledge in design and the outdoor industry will be instrumental as Haglöfs continues its journey, driving forward new initiatives and strengthening the brand's market position.
“I am honored to join Haglöfs, a brand renowned for its rich heritage, commitment to quality, and innovative spirit. I really look forward to contributing to its journey,” said Stefan Ytterborn.
Daniel Tseung, Chairman of the Board, shared his thoughts: “We are thrilled to welcome Stefan Ytterborn to the Haglöfs team. His proven track record in the industry and extensive experience makes him a very valuable addition to our board. We look forward to his insights and guidance as we build on our brand's legacy and pursue new opportunities.”
Stefan Ytterborn will join as a new member of Haglöfs’ board of Directors in due course.
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We come from Sweden, a country of extreme weather and extensive landscape. A place where the outdoors isn’t just a far off place, it’s in the fabric of our culture and community. We are committed to creating gear that will support anyone, anywhere in their own outdoor adventure. We were founded in 1914 by Wiktor Haglöf, a visionary with a dream and a toolbox. Our story has evolved from humble beginnings, and we’ve ventured into new territory, creating technical designs that set a new standard in craftsmanship.
At Haglöfs, we are Outsiders by Nature. We draw outside the lines, think outside the box, and live outside our comfort zones. We encourage exploration both physically and mentally through embracing the outdoors. We believe that everyone can experience the outdoors, and do all we can to ensure that it will still be there for future generations to explore.
Haglöfs has been owned by LionRock Capital since December 2023. For more information, please visit www.haglofs.com.
