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Press release -



Haglöfs raises the bar and the altitude for Fall / Winter 2020 with innovative products and first of their kind technologies.

Stockholm, SE, January 2020 - For more than a century, Haglöfs has developed outstanding outdoor products that combine a strong sense of Swedish heritage with a commitment to sustainability and innovation. For Fall Winter 2020 the brand concentrates its energy on products engineered for mountaineering, steep descents and varying trekking terrain. This is complimented with groundbreaking insulation technologies and new approaches to how one uses the standard hiking boot.

Graphene - The ‘Super Material’

Haglöfs introduces Graphene infused mimic insulation in the Platinum level Mimic Products. Graphene is a single-atom-thin layer of carbon that forms a grid with unparalleled strength and conductivity. The result is an insulation that does not make any compromises. Graphene insulates with heat faster, contains the warmth longer and decreases the amount of insulation (by volume) previously needed due to the technology and performance. Essentially, a superior insulation experience with less material.

Graphene will be featured in the V series Mimic, Nordic Mimic and Roc Mimic. All three are intended for deep trekking into rugged and cold terrain as well as high assents into the mountains. For journeys that rely on technology just as much as morale, Graphene is a significant addition to these products that will change the game for mountaineering and expeditions. Outdoor enthusiasts will be able to get warmer faster, stay warmer longer and decrease the bulk and space in their bags and on their bodies. The technology will be put to the test in the extremes of Arctic and by Haglöfs’ ambassador Antti Autti.

Roc Nordic 30 – The ultimate companion

Whether you’re a skier, a boarder or a mountaineer, this might be the ultimate companion for your upcoming adventures. The Roc Nordic 30 is made with 600D HT-polyamide/400D-Spectra ripstop, bluesign®-approved and features a separate compartment for your snow safety equipment. To make it extra durable Haglöfs have reinforced the main material with 6mm Spectra thread, which is one of the strongest manmade fibers available. The adjustable straps and webbing let you tailor the backpack according to your needs and lets you carry all essentials needed for a day in the backcountry.

Duality AT - Versatile Trekking Footwear

The name says it all, Duality. The Haglöfs Duality AT is intended to take on drastically different terrains that would traditionally require two different pair of shoes to conquer. The trick is that Haglöfs went deeper than the insole and all the way into the midsole. Duality AT comes equipped with two interchangeable midsoles. One that offers more robust support for rockier trails and heavier loads. One that is for lighter trekking, for general day in and day out use. The result is an extremely comfortable outdoor shoe that can transition from the most technical terrain to the most basic weekend excursion.

Vassi - The Next Generation

Haglöfs dares you to straight line it with the next generation of Vassi; their professional level free ride collection. Vassi is a relaunch of Haglöfs’ iconic range from the early 2010’s inheriting the collection’s name from a remote and technical mountain in northern Sweden. The collection is built for the rugged harsh conditions of winter up north that consist of intense wind and freezing cold temperatures.

The collection comes in both men’s and women’s styles with a jacket and bib pants that are equipped with the latest technologies and functions. A built in RECCO® reflector, GORE-TEX Pro membrane, and functional features tailor this range to the experienced backcountry rider. The collection is created by skiers for skiers and is durable, breathable and water resistant under the harshest conditions.


GORE-TEX Pro is a 3-layer material that is highly breathable with superior wind- and waterproofing. It is backed up with the GUARANTEED TO KEEP YOU DRY™ promise and ensures the most durable, long-lasting protection, even when you’re exposed to the harshest weather conditions. Products made with GORE-TEX Pro are the perfect choice for the outdoor adventurer.

For more information, please contact: 

Lisa Grübb
PR & Sponsorship Specialist



In 1914, Wiktor Haglöf made the first stitch in a backpack that went on to inspire generations of people to get outside. From Haglöfs’ Swedish heritage, with a commitment to sustainability and innovation, they continue to create progressive outdoor products at the highest level for hiking, mountaineering and freeriding. The Haglöfs brand is currently marketed to the Nordic region, Europe, North America and Asia, and has been owned by ASICS Corporation since 2010. For more info, please visit

Press contacts

Sara Skogsberg Cuadras

Press contact CSR & Corp. Comms. Manager +34616424178
Sophia Schlör

Sophia Schlör

Press contact PR Manager PR +46720773930

Welcome to Haglöfs!

We come from Sweden, a country of extreme weather and extensive landscape. A place where the outdoors isn’t just a far off place, it’s in the fabric of our culture and community. We are committed to creating gear that will support anyone, anywhere in their own outdoor adventure. We were founded in 1914 by Wiktor Haglöf, a visionary with a dream and a toolbox. Our story has evolved from humble beginnings, and we’ve ventured into new territory, creating technical designs that set a new standard in craftsmanship.

At Haglöfs, we are Outsiders by Nature. We draw outside the lines, think outside the box, and live outside our comfort zones. We encourage exploration both physically and mentally through embracing the outdoors. We believe that everyone can experience the outdoors, and do all we can to ensure that it will still be there for future generations to explore.

Gustavslundsvägen 141
167 51 BROMMA