Press release -
Haglöfs introduces the Team SWE Mitten – Official supplier for the 2026 Swedish Olympic Team
Haglöfs, official partner of the Swedish Olympic Committee (SOK), introduces the Team SWE Mitten – a technical, versatile mitten designed for both outdoor adventures and everyday urban use. As the official supplier to the Swedish Olympic Team at the 2026 Winter Olympics Milano Cortina 2026, Haglöfs continues to deliver products that combine high performance with recycled materials.
“We are super proud and excited to play a part in the Olympics,” says Martin Daniels, CEO of Haglöfs. “For 111 years, Haglöfs has kept people warm and protected in the outdoors. Supporting the Swedish team at the 2026 Winter Olympics is a natural continuation of our legacy that combines innovation, function, and responsibility.”
The lightweight and packable Team SWE Mitten combines warmth and function and is ideal both for sports activities and easy everyday use. It features an insulation made from recycled synthetic fibers that stays warm even in damp conditions.
“With the Team SWE Mitten from Haglöfs we have secured that the Swedish Olympians will have a reliable, functional and protective mitten that withstands all conditions in Italy, from the ice arenas in Milano to the mountains in Cortina,” says Åsa Edlund Jönsson, Secretary General of Swedish Olympic Committee.
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At Haglöfs, we don’t believe in conquering nature. Instead, we see it as a companion, a place to move and grow. A world to explore, not exploit.
Since 1914, Haglöfs has been dedicated to finding new ways of experiencing the outdoors, to opening up new landscapes for people everywhere. That’s why we engineer our gear to not only endure the elements, but to take you beyond your comfort zone. To let you roam farther, wilder, freer – in the greatest playground ever made.
Haglöfs has been owned by LionRock Capital since December 2023. For more information, please visit www.haglofs.com.
