Press release -
Haglöfs’ invests in a new distribution center
Haglöfs’ distribution center in Avesta was for years facing capacity and efficiency challenges due to its size, layout and location. The company hit its maximum capacity level in the fall of 2022.
Comprehensive analysis showed that the Avesta distribution set-up alone was not a long-term and reliable solution to meet current volumes and the expected growth rate.
In 2022 the company consequently decided to redesign its distribution model through moving its distribution center from Avesta to Eskilstuna, Sweden, identified as the company’s center of gravity. The new, 18,000 m2distribution center, together with the improved location, is one of the company’s largest investments in recent years and is expected to increase logistics flow and service levels, as well as serve as a platform for growth.
“The process of moving the distribution center has worked flawlessly thanks to the dedicated people involved and we are as of today up and running, with our first outbound shipment smoothly leaving the facilities this morning”, said Martin Jungerts, Operations Director at Haglöfs.
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We come from Sweden, a country of extreme weather and extensive landscape. A place where the outdoors isn’t just a far off place, it’s in the fabric of our culture and community. We are committed to creating gear that will support anyone, anywhere in their own outdoor adventure. We were founded in 1914 by Wiktor Haglöf, a visionary with a dream and a toolbox. Our story has evolved from humble beginnings, and we’ve ventured into new territory, creating technical designs that set a new standard in craftsmanship.
At Haglöfs, we are Outsiders by Nature. We draw outside the lines, think outside the box, and live outside our comfort zones. We encourage exploration both physically and mentally through embracing the outdoors. We believe that everyone can experience the outdoors, and do all we can to ensure that it will still be there for future generations to explore.
Currently marketed to the Nordic region, Europe and Asia, and has been owned by ASICS Corporation since 2010. For more info, please visit www.haglofs.com.
