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Press release -

Haglöfs joins forces with 1000skis in a deep exploration of the freeskiing world

There’s been a void in outdoor gear for quite some time. The balance between high performance and the evolving needs of today’s skiers has been unexplored. To bridge this gap, Haglöfs and 1000skis have joined forces. The goal is simple: to bring together the creativity and attitude of contemporary freeskiing with the proven technology and functionality trusted by mountaineers.

The result is a shell kit shaped by real needs and bold terrain—designed for those who move between park, street, and peak. Every detail reflects a commitment to progressive performance and expressive style, built with the precision and durability that define Haglöfs. Inspired by the freeskiing community, tested on the mountain, and engineered to meet the demands of modern riders.

“When I got sponsored by Haglöfs, it was both exciting and scary…The technical quality was amazing—finally, I could ski in harsh conditions without freezing—but I felt like I lost some of my individuality…So when we started 1000skis and pitched Haglöfs on the idea of building our dream kit, they listened. That started a long, super fun design process: three full rounds of prototypes, countless tweaks, and endless back-and-forth between pro skiers in their 30s—who’ve spent their entire careers evaluating gear—and Haglöfs’ expert designers.” - Magnus Granér, Pro Skier, Haglöfs Ambassador & Co-Founder of 1000skis.

The Jacket
Designed with a wide box fit to enhance flow and freedom of movement. The helmet-compatible hood offers full coverage, while ample pocket storage provides quick gear access and drying space for skins and goggles—built for the ascent.

The Bib Pants 
Crafted to meet the vision of a true freeskier fit, these shell bib pants feature a baggy silhouette with rounded lines for expressive movement. A high bib and belt loops allow for waist and hip adjustment. Double velcro cuffs secure tightly over crampons—built for alpine precision.

The kit is limited edition and will only be available at 1000skis.com. Launching today, 12th of November at 7 pm.

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At Haglöfs, we don’t believe in conquering nature. Instead, we see it as a companion, a place to move and grow. A world to explore, not exploit.


Since 1914, Haglöfs has been dedicated to finding new ways of experiencing the outdoors, to opening up new landscapes for people everywhere. That’s why we engineer our gear to not only endure the elements, but to take you beyond your comfort zone. To let you roam farther, wilder, freer – in the greatest playground ever made.

Haglöfs has been owned by LionRock Capital since December 2023. For more information, please visit www.haglofs.com.

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