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HAGLÖFS’ L.I.M JACKET: THE LIGHT SWITCH

Press release -

HAGLÖFS’ L.I.M JACKET: THE LIGHT SWITCH

SS20´s expanded L.I.M range includes this outdoors essential – fast becoming a modern classic.

Stockholm, March 2020.

One of the defining features of the SS20 collection from Haglöfs is lightness. This is best exemplified by the lightweight and high-performance L.I.M range. This season, Haglöfs’ lineup of L.I.M gear introduces new members to the family and improved versions of existing ones taking pride of place.

When it comes to the trusty L.I.M Jacket, there are two ways to understand what makes it an essential. The first is to pack and carry it with the rest of your gear; the second is to put it on.

The SS20 iteration of the L.I.M Jacket has been constructed from ultralight GORE-TEX Paclite® Plus material – a great option for garments that are intended to be put on and stashed away quickly and effectively. A seamless construction reduces weight and the abrasion-resistant inner surface lets it slip effortlessly over skin and other layers, making it perfect as a backup outer layer.

The L.I.M Jacket is made to be so light that when it's in your bag, you won't even notice it's there. That all changes once you put it on: it’s waterproof, windproof and highly breathable. As soon as the weather is about to change or you stop for a break, the jacket offers great protection and comfort.

The L.I.M Jacket is an integral part of the L.I.M range in the Haglöfs SS20 collection - perhaps the most complete selection of L.I.M items yet, with additions and refinements throughout. The L.I.M "As light as we can go" design philosophy calls for lightweight and high-performance materials, stripping away everything that isn’t essential for protection from harsh weather in the midst of tough outdoor activity.

The L.I.M Concept – ‘Less is More’

The basic concept is simple. Remove everything unnecessary but keep whatisneeded. It might sound easy, but it’s a long process. Every garment is tried out, compared, evaluated, tested and reworked–over and over again. What material weighs as little as possible withoutsacrificingdurability, flexibility, waterproofingand packability?How thin can you make a membrane without compromisingitsother qualities? There's always a smarter way of constructingsomething, but it’s never obvious. Having perfected the L.I.M Concept for 20 years, at this point Haglöfs understands this better than anyone, this is as light as it gets.

Haglöfs’ L.I.M jacket will be available from Spring 2020, in Haglöfs’ own stores and online, as well as through selected retailers worldwide.

For more details, please contact:
Lisa Grübb
PR & Sponsorship Specialist
lisa.grubb@haglofs.se

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In 1914, Wiktor Haglöf made the first stitch in a backpack that went on to inspire generations of people to get outside. From our Swedish heritage, with a commitment to sustainability and innovation, Haglöfs has continued to create progressive outdoor products at the highest level for hiking, mountaineering and freeriding. The Haglöfs brand is currently marketed to the Nordic region, Europe and Asia, and has been owned by ASICS Corporation since 2010. For more info, please visit www.haglofs.com

Press contacts

Sara Skogsberg Cuadras

Press contact CSR & Corp. Comms. Manager +34616424178
Sophia Schlör

Sophia Schlör

Press contact PR Manager PR +46720773930

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Welcome to Haglöfs!

We come from Sweden, a country of extreme weather and extensive landscape. A place where the outdoors isn’t just a far off place, it’s in the fabric of our culture and community. We are committed to creating gear that will support anyone, anywhere in their own outdoor adventure. We were founded in 1914 by Wiktor Haglöf, a visionary with a dream and a toolbox. Our story has evolved from humble beginnings, and we’ve ventured into new territory, creating technical designs that set a new standard in craftsmanship.

At Haglöfs, we are Outsiders by Nature. We draw outside the lines, think outside the box, and live outside our comfort zones. We encourage exploration both physically and mentally through embracing the outdoors. We believe that everyone can experience the outdoors, and do all we can to ensure that it will still be there for future generations to explore.

Haglöfs
Gustavslundsvägen 141
167 51 BROMMA
Sweden