Press release -
Haglöfs Partners with SAT to Reach Adventure-Seekers in Poland
The Swedish outdoor brand Haglöfs has marked another significant step in its global expansion by signing a new distribution agreement with SAT, the leading sports and branded apparel distributor in Poland. This partnership aims to make Haglöfs' high-quality outdoor gear more accessible to Poland's growing community of outdoor enthusiasts.
“For over 30 years, our company has been founded on a passion for an active lifestyle and spending time outdoors,” said Mikolaj Zygmanski, COO and Board Member of SAT, Haglöfs’ new Polish distributor. “We believe that being in motion and connecting with nature define the quality of modern life. I am especially honored to welcome the Haglöfs brand to our family, a brand that celebrates the importance of quality in both life and its products.”
“Haglöfs’ versatile products, infused with the spirit of Scandinavian design and unparalleled functionality, resonate deeply with the vibrant and adventurous consumers in Poland,” says Daniel Cohn, Haglöfs Head of Distribution Sales & Sales Operations. “As trekking and hiking become increasingly cherished activities, our partnership with SAT opens doors to a market that truly treasures quality craftsmanship and is top of mind with a commercial mindset. We are incredibly excited to deepen our connection and embark on thrilling new journeys together.”
The partnership will officially launch with the Spring/Summer 2026 collection.
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We come from Sweden, a country of extreme weather and extensive landscape. A place where the outdoors isn’t just a far off place, it’s in the fabric of our culture and community. We are committed to creating gear that will support anyone, anywhere in their own outdoor adventure. We were founded in 1914 by Wiktor Haglöf, a visionary with a dream and a toolbox. Our story has evolved from humble beginnings, and we’ve ventured into new territory, creating technical designs that set a new standard in craftsmanship.
At Haglöfs, we are Outsiders by Nature. We draw outside the lines, think outside the box, and live outside our comfort zones. We encourage exploration both physically and mentally through embracing the outdoors. We believe that everyone can experience the outdoors, and do all we can to ensure that it will still be there for future generations to explore.
Haglöfs has been owned by LionRock Capital since December 2023. For more information, please visit www.haglofs.com.
