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Haglöfs recruits new Global Finance Director to help drive business forward

Press release -

Haglöfs recruits new Global Finance Director to help drive business forward

Joakim Nyhage has been recruited to set and execute financial goals together with the finance department and work closely with the CEO to realize Haglöfs’ big-picture visions.

As Global Finance Director, Joakim Nyhage will be responsible for leading the entire finance function at Haglöfs, including helping set financial goals and build strategies to drive projects forward. He will also maintain a bird’s eye view, together with Haglöfs’ CEO, to identify and analyze market developments and steer both short and long-term business plans.

“We are happy to welcome Joakim to our team in this cornerstone role,” says Fredrik Ohlsson, CEO at Haglöfs. “He has the demonstrated competence, mindset and leadership skills necessary to harmonize well with our team and help us translate relevant data into the key business insights we need to drive the business forward towards our goals.”

Joakim brings valuable insights and knowledge to Haglöfs from his broad experience spanning several different industries. He formerly worked as Head of Finance for companies undergoing change; acting as the driving force, through both management groups and finance teams, to develop financial organizations and other operations. In his most recent position as Head of Finance and Business Control at Mekonomen Company, Joakim, among other contributions, strategically led and developed the Swedish organization’s financial functions and helped establish a new nationwide organization.

In his new role as Global Finance Director, Joakim will take charge of Haglöfs’ finance department, and be responsible for business control, accounting, legal and compliance as well as office management. Joakim started his role on April 11.

“Haglöfs is an incredibly strong brand that has been on a fantastic journey and now finds itself in a very interesting position,” says Joakim. “I’m really looking forward to working with the team and taking the company to the next level.”

Subjects


We come from Sweden, a country of extreme weather and extensive landscape. A place where the outdoors isn’t just a far off place, it’s in the fabric of our culture and community. We are committed to creating gear that will support anyone, anywhere in their own outdoor adventure. We were founded in 1914 by Wiktor Haglöf, a visionary with a dream and a toolbox. Our story has evolved from humble beginnings, and we’ve ventured into new territory, creating technical designs that set a new standard in craftsmanship.

At Haglöfs, we are Outsiders by Nature. We draw outside the lines, think outside the box, and live outside our comfort zones. We encourage exploration both physically and mentally through embracing the outdoors. We believe that everyone can experience the outdoors, and do all we can to ensure that it will still be there for future generations to explore.

Currently marketed to the Nordic region, Europe and Asia, and has been owned by ASICS Corporation since 2010. For more info, please visit www.haglofs.com

Press contacts

Sara Skogsberg Cuadras

Press contact CSR & Corp. Comms. Manager +34616424178
Sophia Schlör

Sophia Schlör

Press contact PR Manager PR +46720773930

Welcome to Haglöfs!

We come from Sweden, a country of extreme weather and extensive landscape. A place where the outdoors isn’t just a far off place, it’s in the fabric of our culture and community. We are committed to creating gear that will support anyone, anywhere in their own outdoor adventure. We were founded in 1914 by Wiktor Haglöf, a visionary with a dream and a toolbox. Our story has evolved from humble beginnings, and we’ve ventured into new territory, creating technical designs that set a new standard in craftsmanship.

At Haglöfs, we are Outsiders by Nature. We draw outside the lines, think outside the box, and live outside our comfort zones. We encourage exploration both physically and mentally through embracing the outdoors. We believe that everyone can experience the outdoors, and do all we can to ensure that it will still be there for future generations to explore.

Haglöfs
Gustavslundsvägen 141
167 51 BROMMA
Sweden