Press release -
Haglöfs Restored is up and running again
Thanks to a new partnership with circularity partner RESPONSIBLE, Haglöfs can carry on delivering second hand gear for first hand adventures.
Haglöfs is pleased to report that their second hand site Haglöfs Restored is now live again following an unexpected closure last spring. Allowing them to move forward is a new partnership with the Ireland-based apparel refurbishing service provider and circularity advocate RESPONSIBLE. Haglöfs Restored is one of several initiatives aimed at extending the useful life of gear and moving away from the linear take-make-waste model.
“The reality of running a circular initiative like Haglöfs Restored is that it requires tons of support,” Fredrik Ohlsson, CEO at Haglöfs. “Our team has been working really hard to find a new service provider who can help us handle all the moving parts involved in restoring performance gear to original standards. We couldn’t be happier to finally move forward again with our new partner RESPONSIBLE who is not only equipped to handle our needs, but also shares our vision of a less wasteful world.”
About Haglöfs Restored
Haglöfs Restored is a collection of second hand performance gear that is just as functional and good-looking as the brand’s regular collection, but with the added benefit of reducing waste, carbon emissions and water use—while keeping still-premium materials out of landfill longer.
In addition to shopping the second hand collection, consumers can contribute to Haglöfs Restored by dropping off any unwanted Haglöfs garments at any of the brand’s stores. Through a rigorous five-step process, RESPONSIBLE helps ensure that used Haglöfs garments are cleaned and repaired back to original standards before being put up for sale on the Haglöfs Restored website.
For more information about Haglöfs Restored and to explore the second hand collection, visit www.haglofsrestored.com.
For more information about RESPONSIBLE, visit https://www.responsible.us/pages/mission.
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We come from Sweden, a country of extreme weather and extensive landscape. A place where the outdoors isn’t just a far off place, it’s in the fabric of our culture and community. We are committed to creating gear that will support anyone, anywhere in their own outdoor adventure. We were founded in 1914 by Wiktor Haglöf, a visionary with a dream and a toolbox. Our story has evolved from humble beginnings, and we’ve ventured into new territory, creating technical designs that set a new standard in craftsmanship.
At Haglöfs, we are Outsiders by Nature. We draw outside the lines, think outside the box, and live outside our comfort zones. We encourage exploration both physically and mentally through embracing the outdoors. We believe that everyone can experience the outdoors, and do all we can to ensure that it will still be there for future generations to explore.
Currently marketed to the Nordic region, Europe and Asia, and has been owned by ASICS Corporation since 2010. For more info, please visit www.haglofs.com.
