Press release -
Haglöfs Restored restocked with new (old) products
Swedish outdoor brand Haglöfs has restocked and re-opened Haglöfs Restored—their initiative to give high-performance gear a second life, with an exciting selection of new (old) products.
Haglöfs Restored is a collection of second-hand performance gear that’s just as functional and good-looking as the brand’s regular collection, with the added benefit of extending the lifespan of premium materials and reducing demand for new resources.
“Creating high-performance gear requires significant resources, from raw materials to energy and water,” says Martin Daniels, CEO of Haglöfs. “By extending the life of our products through repair and restoration, we ensure these resources are used to their fullest potential. Every restored item means one less product needing to be made from scratch.”
To bring Haglöfs Restored to life, the company partnered with United Repair Center, a leading provider of repair solutions for clothing and textile brands. All products arriving at United Repair Center in Amsterdam are inspected, cleaned, and restored to meet Haglöfs’ rigorous standards, ensuring they are ready for a new adventure with their next owner.
The Haglöfs Restored web shop will be restocked and re-opened on March 3, 2025. It will feature a large range of items, including unique pieces no longer in production, for outdoor adventurers who value durability and performance. On the same day, March 3, Haglöfs will also launch a limited-time Haglöfs Restored pop-up at their Stockholm brand store, offering an in-person experience alongside the online shop.
Visit www.haglofsrestored.com to learn more and explore the range.
About United Repair Centre:
United Repair Centre is on a mission to change the clothing industry by putting people first, one repair at a time. By providing B2B clothing life-extension solutions for global brands, URC is committed to the principles of circularity and inclusion, envisioning a world where everyone and everything can thrive in unity. United Repair Centre offers a one-stop shop for circular solutions, enabling brands to make tangible social and environmental impacts. www.unitedrepaircentre.com
For more information, please contact:
Sara Skogsberg
Corporate Communications Manager
Topics
We come from Sweden, a country of extreme weather and extensive landscape. A place where the outdoors isn’t just a far off place, it’s in the fabric of our culture and community. We are committed to creating gear that will support anyone, anywhere in their own outdoor adventure. We were founded in 1914 by Wiktor Haglöf, a visionary with a dream and a toolbox. Our story has evolved from humble beginnings, and we’ve ventured into new territory, creating technical designs that set a new standard in craftsmanship.
At Haglöfs, we are Outsiders by Nature. We draw outside the lines, think outside the box, and live outside our comfort zones. We encourage exploration both physically and mentally through embracing the outdoors. We believe that everyone can experience the outdoors, and do all we can to ensure that it will still be there for future generations to explore.
Haglöfs has been owned by LionRock Capital since December 2023. For more information, please visit www.haglofs.com.
