Press release -
Haglöfs updates wholesale organization to take business to the next level
With the reorganization, Haglöfs aims to strengthen wholesale growth while maintaining a strong focus on sustainable business.
Today, Haglöfs is announcing the update of their entire wholesale organization, achieved through the reorganization of key roles and the introduction of new talent. The objective of the reorganization is to bolster existing efforts to drive strategic wholesale growth, with a focus on improving brand presence in European markets and running a sustainable business.
As the new wholesale organization has come into shape, several of Haglöfs’ existing team members have shifted into new key roles. Stian Sunde, who joined Haglöfs in 2016 and has served as Country Manager for Norway, will now become the Global Head of Wholesale and report directly to the CEO. Jari Grev, who has served as the Acting Global Head of Wholesale over the last two years will now step into the role as Nordic Head of Wholesale. Additional reassignments include Tom Forsman in the role of Country Sales Manager for Finland, Björn Proos in the role of Country Sales Manager for Sweden, and Lars Kristian Rygg in the role of Country Sales Manager for Norway.
To further accelerate efforts, Haglöfs has also hired a new talent. Pontus Holmgren, who formerly served in a number of sales roles at Adidas Nordic, will now join the wholesale team and will play an essential role in developing the strategic accounts within the Nordic region.
“When we set out to fill these roles, we really wanted to promote from within our own talent pool,” says Fredrik Ohlsson, CEO at Haglöfs. “The updated wholesale organization will bring the needed understanding, clarity and expertise to help us bring the business to the next level.”
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We come from Sweden, a country of extreme weather and extensive landscape. A place where the outdoors isn’t just a far off place, it’s in the fabric of our culture and community. We are committed to creating gear that will support anyone, anywhere in their own outdoor adventure. We were founded in 1914 by Wiktor Haglöf, a visionary with a dream and a toolbox. Our story has evolved from humble beginnings, and we’ve ventured into new territory, creating technical designs that set a new standard in craftsmanship.
At Haglöfs, we are Outsiders by Nature. We draw outside the lines, think outside the box, and live outside our comfort zones. We encourage exploration both physically and mentally through embracing the outdoors. We believe that everyone can experience the outdoors, and do all we can to ensure that it will still be there for future generations to explore.
Currently marketed to the Nordic region, Europe and Asia, and has been owned by ASICS Corporation since 2010. For more info, please visit www.haglofs.com.
