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HAGLÖFS WEATHERPROOF COMPANION – RAPAK PONCHO

Press release -

HAGLÖFS WEATHERPROOF COMPANION – RAPAK PONCHO

Innovation has always been part of Haglöfs' DNA and with the Rapak Poncho, Haglöfs fuses innovation with minimalistic design for a modern take on a traditional raincoat. It's a super-light shell jacket that packs down extremely effectively and can be unfurled and put on in a flash. As Jenny Kjellbom, Senior Designer at Haglöfs, puts it:

“The Rapak Poncho is technical and defined by innovation, function and minimalism. It’s a super-light hybrid jacket with the function of a Scandinavian shell jacket and a look inspired by Japanese ponchos. It canbe worn during a hike but looks just as good in the city.”

The jacket is water- and windproof,thanks to its light and highly protective 3-layer PROOF™ fabric –Haglöfs’ most sustainable, waterproof, windproof and breathable material. The jacket is cut long and equipped with a large pocket, as well asside buttons that make it easy to get on and off. The Rapak Poncho is designed so that you can easily fit a backpack underneath it, protectingnot only you, but your gear as well.

The Rapak Poncho comes in unisex sizing S/M and L/XL and will be available in black and beige from February 2019. Estimated retail price is 240€.

For more information, please contact:

Lisa Grübb
Publishing Coordinator
+ 46 7685274 64

lisa.grubb@haglofs.se

RAPAK PONCHO – FACT SHEET

Features

Fabric: PROOF™ 3-layer, 100% polyamide, 20 denier, super light yet durable, mini ripstop face laminated to a microporous PU membrane and a 10D tricot backer

90 g/m² hydrostatic head: >20,000 mm; moisture permeability (inverted cup) >20,000 g/m²/24h

Fluorocarbon-free DWR treated surfaces to help repel water and dirt

Slanted front zipper

Elasticated sleeve cuffs

Buttoned opening at side

Large zippered front pocket

Snug fitted and elasticated hood

Centre back length 95 cm (size S/M)

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In 1914, Wiktor Haglöf made the first stitch in a backpack that went on to inspire generations of people to get outside. From our Swedish heritage, with a commitment to sustainability and innovation, Haglöfs has continued to create progressive outdoor products at the highest level for hiking, mountaineering and freeriding. The Haglöfs brand is currently marketed to the Nordic region, Europe and Asia, and has been owned by ASICS Corporation since 2010. For more info, please visit www.haglofs.com

Contacts

Sara Skogsberg Cuadras

Sara Skogsberg Cuadras

Press contact CSR & Corporate Communicatins Manager +34616424178
Sophia Schlör

Sophia Schlör

Press contact PR Manager PR +46720773930

Welcome to Haglöfs!

We come from Sweden, a country of extreme weather and extensive landscape. A place where the outdoors isn’t just a far off place, it’s in the fabric of our culture and community. We are committed to creating gear that will support anyone, anywhere in their own outdoor adventure. We were founded in 1914 by Wiktor Haglöf, a visionary with a dream and a toolbox. Our story has evolved from humble beginnings, and we’ve ventured into new territory, creating technical designs that set a new standard in craftsmanship.

At Haglöfs, we are Outsiders by Nature. We draw outside the lines, think outside the box, and live outside our comfort zones. We encourage exploration both physically and mentally through embracing the outdoors. We believe that everyone can experience the outdoors, and do all we can to ensure that it will still be there for future generations to explore.

Haglöfs
Gustavslundsvägen 141
167 51 BROMMA
Sweden