Press release -
Less is more—when it leaves room for everything else
Haglöfs’ thoroughly enhanced L.I.M range features inventive new materials that elevate the ultra lightweight range to higher levels of performance. Because when you have less of a load, you can bring more of what you need.
In a season where the heavier layers are traditionally shed, Haglöfs’ L.I.M Series is here to help us embrace the spirit of lightness. Carried forward by the momentum of previous seasons, the Haglöfs SS21 collection includes a thoroughly enhanced L.I.M range. In it, new inventive materials combine with a winning “make every single gram count” design and build philosophy to produce a comprehensive collection of gear, for almost every condition and type of activity, that’s as lightweight as can be.
This spring, less is more than ever.
The acronym L.I.M comes from the phrase “less is more”—a mantra that has become central to the line. Each piece combines minimal weight and bulk with maximum performance and, as a result, allows us to achieve so much more out in the wilderness. From an ingenious GORE-TEX SHAKEDRY™ waterproof tech to the Nobel Prize winning super material Graphene, the SS21 L.I.M Series elevates lightweight performance wear to an outstanding new level. Here are some of the highlights.
L.I.M BREATHE GTX SHAKEDRY™ JACKET: Bring it on. Shake it off.
The ultimate garment for high-pulse activities in unpredictable weather. L.I.M BREATHE GTX SHAKEDRY JACKET combines super lightweight and great breathability with an ingenious waterproof technology. The secret is hiding in plain sight – instead of having the waterproof membrane embedded in the fabric, it’s right on the surface. The outer layer provides a smooth coating with very low friction, making water bounce right off.
L.I.M GTX JACKET: Lightweight performance. Heavyweight protection.
Surprises are fun if you come prepared. And there’s no better way to prepare than by bringing the new L.I.M GTX JACKET. It’s so light that when it’s in your backpack, you’ll hardly know it’s there. This all changes once you put it on: it’s waterproof, windproof and highly breathable. Made from GORE-TEX PACLITE® Plus the L.I.M Jacket delivers all the performance and protection you need and comes with the GUARANTEED TO KEEP YOU DRY™ promise. The abrasion-resistant inner surface makes it easy to slip on and let’s it glide comfortably over your skin or other clothes.
L.I.M MIMIC HOOD: Bring the heat. Not the bulk.
The L.I.M MIMIC HOOD is the ultimate solution to bringing an extra layer without adding any unwanted weight or bulk. It’s remarkably lightweight and packable but still offers impressive protection against colder temperatures. The padding is infused with the Nobel Prize winning super material graphene – a single atom thin grid of carbon with extreme conductive properties. The trailblazing use of this revolutionary innovation leads to exceptional insulating properties. The L.I.M MIMIC HOOD gets your body heat up quickly, transmits it to where it’s needed the most, and contains the warmth for longer.
L.I.M CROWN TEE: Don’t Sweat The Temp.
When your body needs to cool down it breaks a sweat. This is an important reason why humans can trek long distances without overheating. The L.I.M CROWN TEE uses a dynamic cooling technology to enhance this effect, and works almost like a second skin. The fabric responds to your body and evaporates moisture to complement the skin’s natural ability to regulate temperature. As long as you are warm, the shirt dissipates body heat, effectively cooling you down – but as soon as you take a break and your temperature drops the effect is deactivated and the shirt dries quickly.
“What’s your more?”
Some things are always worth carrying to the top. In conjunction with the SS21 L.I.M Series release, the Haglöfs community will be invited to share stories about the unique items they’ll be using the extra room for on upcoming adventures—whether that’s a camera, a special coffee brew or a piece of Gruyere cheese.
“With this season’s L.I.M range we wanted to take a deeper look at what ‘less is more’ actually means,” says Victor Adler, Global Marketing Director at Haglöfs. “For us, less is more when it leaves room for everything else. Everyone has that one unique thing they’re leaving room for in their pack that motivates them to push harder and climb higher. And this is why we innovated the ultra lightweight and high performance L.I.M Series in the first place—to lighten the load, and leave extra room for those things makes the journey extra special.”
The new L.I.M Series is featured in the Haglöfs SS21 collection, and is available from this spring at haglöfs.com, as well as at Haglöfs stores and selected retailers worldwide.
For more information, please contact:
PR & Sponsorship Specialist
+46 76 677 67 84
We come from Sweden, a country of extreme weather and extensive landscape. A place where the outdoors isn’t just a far off place, it’s in the fabric of our culture and community. We are committed to creating gear that will support anyone, anywhere in their own outdoor adventure. We were founded in 1914 by Wiktor Haglöf, a visionary with a dream and a toolbox. Our story has evolved from humble beginnings, and we’ve ventured into new territory, creating technical designs that set a new standard in craftsmanship.
At Haglöfs, we are Outsiders by Nature. We draw outside the lines, think outside the box, and live outside our comfort zones. We encourage exploration both physically and mentally through embracing the outdoors. We believe that everyone can experience the outdoors, and do all we can to ensure that it will still be there for future generations to explore.
Currently marketed to the Nordic region, Europe and Asia, and has been owned by ASICS Corporation since 2010. For more info, please visit www.haglofs.com.