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L.I.M MOUNTAIN PROOF ANORAK | LIGHTWEIGHT & HIGH-PERFORMING

Press release -

L.I.M MOUNTAIN PROOF ANORAK | LIGHTWEIGHT & HIGH-PERFORMING

Haglöfs’ new mountaineering jacket for SS19 features all the essentials, and nothing else. That's because the L.I.M Mountain PROOF Anorak has been built according to the L.I.M philosophy – Less Is More – where every spare gram is removed without compromising any of the functionality. It's waterproof, fits perfectly, and is built to last.

Haglöfs’ L.I.M Mountain PROOF Anorak is a new 3-layer addition to the already well-established L.I.M range and has been created in both men’s and women’s styles. It's a shell jacket for mountaineering: one that's light and extremely packable, saving space in your pack and lightening your load significantly.

The jacket is built with Haglöfs’ own PROOF™ ECO technology – developed to offer outstanding protection while, at the same time, being more sustainable, thanks to the 100% recycled polyamide used in its creation.

As Robert Olsson, Senior Clothing Designer at Haglöfs, puts it:

“The L.I.M Mountain PROOF Anorak is built to an ultra-lightweight minimal design, with every spare gram removed and none of the functionality compromised. It's a pull-over jacket that features only the essentials you need when mountaineering – plus it’s waterproof, extremely breathable, fits perfectly, and is built to last”,

The L.I.M Mountain PROOF Anorak comes in slate and mosaic blue for both men (XS-XXL) and women (XS-XXL) and will be launched in April 2019. Estimated retail price: 380€.

For more information, please contact:

Erica Wigge
Global Publishing Manager
+ 46 8 584 906 59
erica.wigge@haglofs.se

L.I.M MOUNTAIN PROOF ANORAK – FACT SHEET

Features

  • Fabric: 3-layer, PROOF™ ECO fabric. 100% recycled Polyamide, super-light yet durable, shiny, mini rip-stop face weave, laminated to a microporous PU membrane and a light low denier woven grid backer
  • 68 g/ m², Hydrostatic head: >20,000 mm; Moisture Permeability (inverted cup): >20,000 g/m²/24h
  • Fluorocarbon-free DWR-treated surfaces to help repel water and dirt
  • Drawcord-adjustable bottom hem
  • Velcro sleeves
  • 3D-adjustable hood
  • One zippered chest pocket
  • Overlay tape details for seam durability
  • Centre back length: 83 cm (men’s size L), and 72,5 cm (women’s size M)

Subjects

Categories


In 1914, Wiktor Haglöf made the first stitch in a backpack that went on to inspire generations of people to get outside. From our Swedish heritage, with a commitment to sustainability and innovation, Haglöfs has continued to create progressive outdoor products at the highest level for hiking, mountaineering and freeriding. The Haglöfs brand is currently marketed to the Nordic region, Europe and Asia, and has been owned by ASICS Corporation since 2010. For more info, please visit www.haglofs.com

Press contacts

Sara Skogsberg Cuadras

Press contact CSR & Corp. Comms. Manager +34616424178
Sophia Schlör

Sophia Schlör

Press contact PR Manager PR +46720773930

Welcome to Haglöfs!

We come from Sweden, a country of extreme weather and extensive landscape. A place where the outdoors isn’t just a far off place, it’s in the fabric of our culture and community. We are committed to creating gear that will support anyone, anywhere in their own outdoor adventure. We were founded in 1914 by Wiktor Haglöf, a visionary with a dream and a toolbox. Our story has evolved from humble beginnings, and we’ve ventured into new territory, creating technical designs that set a new standard in craftsmanship.

At Haglöfs, we are Outsiders by Nature. We draw outside the lines, think outside the box, and live outside our comfort zones. We encourage exploration both physically and mentally through embracing the outdoors. We believe that everyone can experience the outdoors, and do all we can to ensure that it will still be there for future generations to explore.

Haglöfs
Gustavslundsvägen 141
167 51 BROMMA
Sweden