Press release -
LionRock Capital Limited to acquire Haglöfs AB, one of the Nordics leading outdoor performance brands
Lionrock Capital, a global private equity firm, has agreed to acquire a 100% interest in Haglöfs AB from ASICS Corporation. Founded in 1914 by Wiktor Haglöf, Haglöfs is a leading outdoor performance brand that designs, develops and markets clothing, footwear and hardware products which are sold in 28 countries. Headquartered in Bromma, Sweden, Haglöfs has been a wholly owned subsidiary of ASICS since 2010.
Daniel Tseung, LionRock’s founding partner said: “Haglöfs fits seamlessly into our portfolio and evidences our commitment to acquire well understood heritage brands with best-in-class products. We are excited to embark on a new journey with the company to expedite its growth both in the European market and beyond.
Tom Pitts, Lionrock’s head of Europe, adds: “We have long admired Haglöfs as a brand which shares our commitment to sustainability and is embodied by its passion for the environment and the natural world and to tackling the climate issues we face. An unwavering consideration of the next generation drives Haglöfs to produce quality products which are made to last and shapes its entire business approach. Haglöfs thinks differently, takes action and is willing to stand apart from others.”
Fredrik Ohlsson, CEO of Haglöfs, said: “ASICS has been a supportive and actively involved partner, providing invaluable assistance throughout our journey together. We are thrilled to start a new chapter with LionRock as our shareholder and are looking forward to becoming part of the LionRock family”.
The transaction was finalised on December 18th, 2023.
Topics
We come from Sweden, a country of extreme weather and extensive landscape. A place where the outdoors isn’t just a far off place, it’s in the fabric of our culture and community. We are committed to creating gear that will support anyone, anywhere in their own outdoor adventure. We were founded in 1914 by Wiktor Haglöf, a visionary with a dream and a toolbox. Our story has evolved from humble beginnings, and we’ve ventured into new territory, creating technical designs that set a new standard in craftsmanship.
At Haglöfs, we are Outsiders by Nature. We draw outside the lines, think outside the box, and live outside our comfort zones. We encourage exploration both physically and mentally through embracing the outdoors. We believe that everyone can experience the outdoors, and do all we can to ensure that it will still be there for future generations to explore.
Currently marketed to the Nordic region, Europe and Asia, and has been owned by ASICS Corporation since 2010. For more info, please visit www.haglofs.com.
