Press release -
New Head of Business Development to chart the path towards Haglöfs’ future ventures
Sara Lindqvist has been recruited as Head of Business Development to take responsibility for developing Haglöfs’ future business models and bringing new ideas to life.
Haglöfs’ recruitment of Sara Lindqvist follows the establishment of a brand-new business area, New Ventures, which is aimed at bringing new business models and ideas to life that fall outside the core business—such as the recently launched secondhand initiative Haglöfs Restored. As Head of Business Development, Sara will manage New Ventures while functioning as project leader for various crossfunctional improvement projects.
“With her strong, solution-oriented project management skills and international management consulting experience, Sara will play an important role in driving Haglöfs’ continued success— leading and implementing our strategic direction to reach company goals and identifying new opportunities for growth,” says Fredrik Ohlsson, CEO at Haglöfs.
Sara has a proven track record of supporting management teams in setting strategic directions and following up on their execution, as well as leading cross-functional teams. She brings experiences and insights to Haglöfs from her most recent roles as Senior Project Leader, Strategy and Business Development at ICA, and as a Management Consultant for the Boston Consulting Group.
As Head of Business Development at Haglöfs, Sara will work closely with members of the Executive Management Team in all business development related activities, as well as with individuals involved in the New Ventures business area—primarily from sales, marketing, product, supply chain and sustainability. Sara started her new role at Haglöfs on March 30.
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We come from Sweden, a country of extreme weather and extensive landscape. A place where the outdoors isn’t just a far off place, it’s in the fabric of our culture and community. We are committed to creating gear that will support anyone, anywhere in their own outdoor adventure. We were founded in 1914 by Wiktor Haglöf, a visionary with a dream and a toolbox. Our story has evolved from humble beginnings, and we’ve ventured into new territory, creating technical designs that set a new standard in craftsmanship.
At Haglöfs, we are Outsiders by Nature. We draw outside the lines, think outside the box, and live outside our comfort zones. We encourage exploration both physically and mentally through embracing the outdoors. We believe that everyone can experience the outdoors, and do all we can to ensure that it will still be there for future generations to explore.
Currently marketed to the Nordic region, Europe and Asia, and has been owned by ASICS Corporation since 2010. For more info, please visit www.haglofs.com.
