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WALK BOTH WAYS

Press release -

WALK BOTH WAYS

The new Haglöfs Duality AT1 GT trekking shoe sets out to prove, once and for all, just how versatile a piece of footwear can be.

Haglöfs' new Duality trekking shoe is designed to take versatility to the next level. It's a high-performance piece of footwear that pulls together premium materials for great support, protection and with a knitted fit for comfort while out on the trail. It's been developed and made from responsible materials, by and for outdoor enthusiasts.

But, as the name suggests, it also comes equipped with not one, but two pairs of midsoles – one for harsher terrain, and one for more even ground. This means that, with Duality, you have one pair of shoes that does the work of two – adding to its versatility and changing the way in which you plan and pack for an adventure. It's the shoe that lets you walk both ways.

As Paul Cosgrove, Global Product Manager puts it:

‘The Duality concept was born from many years of experience on the trail with an emphasis to lighten the load and on foot comfort over distance. As Duality is essentially two in one, there is no need to carry an additional pair of footwear - instead, you carry an extra midsole. This allows one to tackle all types of terrain from mellow valleys to harsh and rocky ascents. We are happy to say goodbye to the days of having to choose between performance and backpack weight.’

The modular design process for Duality was driven by innovation with a focus on durability, repairability and versatility to enable a long product life, and the product is manufactured from responsible materials.

The Duality AT1 GT will be available in Haglöfs’ own stores, at haglofs.com, as well as through selected retailers worldwide from September 2020.

For more information, please contact:

Lisa Grübb
PR & Sponsorship Specialist
lisa.grubb@haglofs.se
+46 76677 67 84

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We come from Sweden, a country of extreme weather and extensive landscape. A place where the outdoors isn’t just a far off place, it’s in the fabric of our culture and community. We are committed to creating gear that will support anyone, anywhere in their own outdoor adventure. We were founded in 1914 by Wiktor Haglöf, a visionary with a dream and a toolbox. Our story has evolved from humble beginnings, and we’ve ventured into new territory, creating technical designs that set a new standard in craftsmanship.

At Haglöfs, we are Outsiders by Nature. We draw outside the lines, think outside the box, and live outside our comfort zones. We encourage exploration both physically and mentally through embracing the outdoors. We believe that everyone can experience the outdoors, and do all we can to ensure that it will still be there for future generations to explore.

Currently marketed to the Nordic region, Europe and Asia, and has been owned by ASICS Corporation since 2010. For more info, please visit www.haglofs.com

Press contacts

Lisa Grübb

Press contact PR & Sponsorship Specialist PR
Sophia Schlör

Sophia Schlör

Press contact PR Manager PR

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Welcome to Haglöfs!

We come from Sweden, a country of extreme weather and extensive landscape. A place where the outdoors isn’t just a far off place, it’s in the fabric of our culture and community. We are committed to creating gear that will support anyone, anywhere in their own outdoor adventure. We were founded in 1914 by Wiktor Haglöf, a visionary with a dream and a toolbox. Our story has evolved from humble beginnings, and we’ve ventured into new territory, creating technical designs that set a new standard in craftsmanship.

At Haglöfs, we are Outsiders by Nature. We draw outside the lines, think outside the box, and live outside our comfort zones. We encourage exploration both physically and mentally through embracing the outdoors. We believe that everyone can experience the outdoors, and do all we can to ensure that it will still be there for future generations to explore.

Haglöfs
Henry Bergstens väg 3, Hus B
176 69 Järfälla
Sweden