Skip to content
Grym means awesome in Swedish.
Grym means awesome in Swedish.

Press release -

YET ANOTHER DESIGN AWARD FOR HAGLÖFS

Outdoor brand Haglöfs has been awarded yet another design prize as its boot Grym Keprotec GT was chosen Gold Winner in the Ispo Awards 2017.

“Grym means awesome in Swedish and it is quite an appropriate name for this amazing boot. It is made from a distinctive combination of materials resulting in a lightweight, waterproof, durable, quick-drying boot that is very comfortable on the foot. It is also equipped with a unique RECCO application that makes you searchable in the outdoors. It really deserves this award” said Viktor Wramdemark, Business area Manager Footwear and Hardware at Haglöfs.

The award will be presented to Haglöfs at Ispo Munich 2017, the leading international trade show for the sports and outdoor industry.

Text and images can be downloaded at www.haglofs.com/press

For more information, please contact:

Sara Skogsberg Cuadras
Communication Manager
+46 8 584 40 014

sara.skogsberg-cuadras@haglofs.se

Related links

Topics


More than a century ago, Wiktor Haglöf designed a backpack for the local workers of Swedish small town Torsång. The durable, practical backpack would be the proud beginnings of what today is one of the world’s largest manufacturers of outdoor clothing, footwear and hardware. The Haglöfs brand is currently marketed to the Nordic region, Europe and Asia is owned by ASICS Corporation since 2010. For more info, please visit www.haglofs.com

Contacts

Sara Skogsberg Cuadras

Sara Skogsberg Cuadras

Press contact CSR & Corporate Communicatins Manager +34616424178
Sophia Schlör

Sophia Schlör

Press contact PR Manager PR +46720773930

Welcome to Haglöfs!

We come from Sweden, a country of extreme weather and extensive landscape. A place where the outdoors isn’t just a far off place, it’s in the fabric of our culture and community. We are committed to creating gear that will support anyone, anywhere in their own outdoor adventure. We were founded in 1914 by Wiktor Haglöf, a visionary with a dream and a toolbox. Our story has evolved from humble beginnings, and we’ve ventured into new territory, creating technical designs that set a new standard in craftsmanship.

At Haglöfs, we are Outsiders by Nature. We draw outside the lines, think outside the box, and live outside our comfort zones. We encourage exploration both physically and mentally through embracing the outdoors. We believe that everyone can experience the outdoors, and do all we can to ensure that it will still be there for future generations to explore.

Haglöfs
Gustavslundsvägen 141
167 51 BROMMA
Sweden