At Haglöfs, being a global citizen and taking responsibility for their supply chain is a high priority. The work Haglöfs carried out to reduce the vulnerability of workers amid the challenges of 2020 resulted in them achieving Fair Wear Leader status.
Haglöfs joins the growing number of companies referring to themselves as “climate neutral” as they launch their new climate strategy: to reduce their emissions by 50% over the next 10 years and reach net zero by 2030, while taking full responsibility for the remaining emissions along the way.
Haglöfs’ thoroughly enhanced L.I.M range features inventive new materials that elevate the ultra lightweight range to higher levels of performance. Because when you have less of a load, you can bring more of what you need.
Haglöfs has just signed the Swedish professional climber Matilda Söderlund as their newest brand ambassador. She is the latest addition to the Haglöfs Outsiders, a team of ambassadors and athletes dedicated to exploring the world and experiencing nature at its peak. Matilda has been pushing limits on demanding routes around the world since 2003, and is the first Nordic female to climb grade 9a.
Despite the prevailing pandemic and turbulent market conditions, Haglöfs managed to deliver net sales for 2020 in line with last year’s strong performance. The ability to mitigate the crisis is mainly related to Haglöfs improved product mix, brand strength and digital distribution.
Haglöfs continues to push back against the excessive consumption driven by exaggerated discounting of Black Friday with their Green Friday initiative – this year, using the day to launch a new second hand concept – Haglöfs Restored.
The Haglöfs-sponsored documentary 12 000 KM follows a group of Swedish freeride skiers and snowboarders on a climate-conscious journey from Sweden to Japan via the Trans-Siberian Railway—with a great deal of humor, cultural meetings, and world-class riding along the way.
A brand new version of the iconic Haglöfs Vassi range for freeskiers makes its debut in the company's FW20 collection. Are you ready to find your line?
The new Haglöfs Duality AT1 GT trekking shoe sets out to prove, once and for all, just how versatile a piece of footwear can be.
This fall, Haglöfs will officially introduce their new brand claim – Outsiders by Nature. Haglöfs wants to celebrate the mindset of people who share their authentic, joyous and free-spirited love for nature and the outdoor community. In order to launch this new statement, and pay attention to what is currently going on in the world, Haglöfs activates a campaign called 'Our Natural Habitat’.
Haglöfs has signed Swedish adventure athlete, high altitude mountaineer, and mental performance coach Maria Granberg as their new ambassador. Maria brings a strong background in mountaineering with the accomplishment of being the fourth Swedish woman to summit Mount Everest in May 2016.
Innovation, cutting-edge design and a real understanding of the rigors of outdoor activity combined. This season, the L.I.M range is more comprehensive than ever before. Every garment in it is as light and as protective as possible. But one of the SS20 collection’s outstanding pieces - the L.I.M Crown Jacket - proves the concept like never before.
