With the launch of the Nallo collection, Haglöfs embraces the unpredictable nature of ski touring in Sweden. Through robust, performance-focused gear that’s highly adaptable to both conditions and levels of exertion, the collection allows tourers to face uncertainty with confidence.
In Sweden, ski touring is shaped by the rugged terrain of the vast Scandinavian mountains and unpredictable condi
Haglöfs is pleased to announce the appointment of Marcus Grönberg as Global Director of Wholesale, strengthening the company’s leadership team as it continues to grow its brand presence across global markets.
Marcus brings more than 15 years of international experience within the sporting goods and fashion industries, with expertise spanning wholesale, retail, and e-commerce across Asia, North
Swedish outdoor brand Haglöfs is proud to announce that professional skier Alex Hackel has joined the brand as its newest ambassador.
Known for redefining modern freeskiing through creativity, authenticity, and community-driven storytelling, Hackel represents a new generation of athletes who push boundaries both on and off the mountain. From X Games podiums and self-produced street ski films to
