In 2021, Haglöfs delivered strong sales and record-high profits. The positive development was driven by the company’s continuous improvements in brand experience, product, and channel mix. Haglöfs also raised the bar for its sustainability work with a new, ambitious climate commitment.
Haglöfs joins the growing number of companies referring to themselves as “climate neutral” as they launch their new climate strategy: to reduce their emissions by 50% over the next 10 years and reach net zero by 2030, while taking full responsibility for the remaining emissions along the way.
Haglöfs continues to push back against the excessive consumption driven by exaggerated discounting of Black Friday with their Green Friday initiative – this year, using the day to launch a new second hand concept – Haglöfs Restored.
Haglöfs has today released its annual Sustainability Report. In it, the Swedish outdoor gear manufacturer describes its extensive sustainability efforts in 2017 - relating to its products, the production of them, the people who work with them, and our planet.
Cotton - perhaps the world's most popular, most thirsty and most poisonous raw material. So much so that our planet is unable to produce any more cotton than current levels.
Every year, billions of kilograms of textiles are being added to the world’s growing problem of waste. That’s unnecessary because these textiles can be reused or recycled. Here is a look at what we’re doing to keep clothes in the loop, again and again. Fall in love with your products. It’s possible.
This Friday November 24th is commonly known as Black Friday, a day where prices are dumped and consumption increases massively. We, who believe in a sustainable outdoor industry, don't do Black Friday. We do GREEN FRIDAY. That's why 100% of the proceedings from the products from our Sustainable Choice selection, sold in our own stores and online this day, will be donated to Protect Our Winters, a
Haglöfs feels that adding recycled materials to outdoor gear is not just paying lip service to sustainability: it's a great way to make highly functional products with reduced environmental loads, and will soon be the norm.
Haglöfs have reinforced their commitment to fluorocarbon-free treatments on their products by vowing to the complete transition to more environmentally friendly substances by year 2020.